The collapse of the Baltimore bridge is a tragedy. But the impact on supply chains at a global or even North American level won’t be huge—and overhyping it could risk losing public trust and fanning the flames of inflation. Let’s avoid crying wolf.
Last week U.S. Secretary of Transportation Pete Buttigieg predicted that the accident and subsequent port closure will have "a major and protracted impact to supply chains.” But I doubt it.
The collapse was shocking and the deaths of six construction workers a tragedy. Plus, the people of Baltimore will remember it with sadness forever. But the impact on supply chains at a global or even North American level won’t be huge.
What happened
The exact failure of the container ship Dali is still unknown, but video images show a loaded vessel losing its lights, and presumably power, briefly gushing black smoke from its funnels, getting its lights back, and then hitting the main bridge support. The bridge collapsed onto the bow of the ship in less than ten seconds.
What it means for ports
The Port of Baltimore is now closed, with 40+ vessels stuck inside the fallen bridge, and all inbound vessels being rerouted. It is not known how long clearing the passage will take.
In terms of volume, Baltimore is not a vital U.S. port. It ranks seventeenth in total tonnage, tenth in dry bulk tonnage, and fifteenth in TEU (twenty-foot equivalent unit) volume. Alternative East Coast ports include New York, Savannah, and Virginia, all of which are larger.
Baltimore is, however, a key port for roll-on/roll-off shipments, including cars, trucks, and farm equipment. This will create problems for manufacturers, like Deere and Caterpillar, moving product overseas. These are finished goods, though, which means the ripple effects seen in Europe when parts held up by Red Sea attacks forced some stoppages at Tesla and Volvo assembly plants won’t be an issue this time. On the import side, auto dealerships in the Eastern U.S. may have to wait longer for imported vehicles to arrive, but again, these are finished goods en route to lots full of inventory.
From this perspective, the impact will be minor compared to the post-COVID crisis that put supply chains on our collective radar.
What it means for road transport
The accident also knocks out a major interstate highway for years, if not forever. That sounds terrible, but the bridge only carries 11 million vehicles per year compared to parallel north-south harbor tunnel routes, which, combined, carry almost 72 million vehicles each year. It is true that hazmat transport is prohibited in these tunnels, but the western loop of the Baltimore beltway is an option, adding about 15 miles to the Patapsco River crossing. Again, the impact on supply chains should be relatively minor.
What it means for infrastructure
As for the argument that our infrastructure is “crumbling” and supply chains are therefore “fragile,” the Key Bridge collapse is more symbolic than symptomatic. It was inspected in 2023 and passed a dozen specific metrics of structural integrity tests according to the U.S. Department of Transportation’s National Bridge Elements Health Index. But it should be no surprise to anyone who saw the footage that the bridge couldn’t handle a direct hit from a container ship. Our supply chain infrastructure does need more investment, especially our outdated seaports, but the collapse of this bridge is not proof of that idea.
The good news: resilience and vigilance are working
What has been overlooked in the initial hysteria about “snarled supply chains” is the vigilant and resilient response to the incident. As the failure occurred, the ship signaled distress and, within minutes, police had stopped traffic in both directions. Plus, technology-heavy logistics firms like project44 and Flexport, which track and help manage global shipping for big companies, are already rerouting shipments that were headed to Baltimore. Transportation and logistics leaders have significantly improved resilience since the COVID crisis, meaning that most are already well into contingency plans in response to this disruption.
The truth is supply chain managers are currently handling problems in more important transportation choke points, including the Suez Canal and Panama Canal. More worrying still is the threat of a strike at all U.S. East Coast ports.
The bad news: news
Buttigieg isn’t crazy to warn of supply chain impacts arising from the Baltimore bridge tragedy, and televised news clearly can’t resist featuring the story. But the urge to overhype the supply chain angle risks losing public trust and fanning the flames of inflation.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”