Surface-level sanctions: The questionable effectiveness of U.S. Tariffs on China
The Biden Administration recently announced a fresh round of tariffs on imports from China. Have prior tariffs been as successful as intended in modifying U.S. supply chain dependence on China? Or have they only made China’s influence less visible?
Rob Handfield (rbhandfi@ncsu.edu) is the Bank of America University Distinguished Professor of Supply Chain Management at the North Carolina State University Poole College of Management, and Executive Director and founder of the Supply Chain Resource Cooperative based in Poole College.
Jennifer Pédussel Wu (pedusselwu@aletheia-research.org) is a board member at Aletheia Research Institution and Professor of International Trade and Production at the Berlin School of Economics and Law.
During the Trump Administration, significant tariffs were launched against China to curb the flow of Chinese imports into the United States and assist in trade-deficit reduction. These tariffs were continued by the Biden Administration, with the stated rationale that they could be used as leverage against China in future negotiations. Unfortunately, we find that these tariffs have not effectively reduced the U.S. dependence on Chinese goods, particularly intermediate inputs. It is also unlikely that the new round of increased tariffs from the Biden Administration, although targeted to specific industries, will have a significant impact on Chinese imports, or diminish a reliance on goods originating from China in the mid to short run.
At first glance, it may appear that the tariffs have been successful, as the United States has reported that Chinese imports fell by $100 billion between 2020 and 2023. However, a February 2024 article from The Economist suggests that declines in Chinese imports may not be as great as initially reported. The article states that the Chinese government reports exports to the United States rose by $30 billion between 2020 and 2023. The article goes on to say, “If China’s data are correct, the country’s share of American imports has still declined, but by much less.”
How is this so? In addition to incentives by interested parties to report favorable outcomes, firms are finding ways to circumvent the tariffs. At the moment, U.S. firms are understating imports from China by 20% to 25%, and prices are rising due to increases in transaction costs along a growing network of partners willing to offer alternative routes for Chinese goods. As a result, it becomes increasingly difficult to identify the effectiveness of the tariffs.
When the Trump Administration tariffs were launched against Chinese imports, China quickly created an additional tier in the supply chain by shipping through middlemen in other countries. This strategy created a buffer against the tariffs, passed through costs, and made money both for China and the middlemen. During the same time, China has encouraged exports by cutting taxes on their exporter firms. Thus, the White House’s attempts over two presidencies to “derisk” trade with China, despite being the cornerstone of its foreign policy, is not working.
For example, U.S. officials have been particularly keen to limit imports of advanced manufacturing products from China. Between 2017 and 2022, the share of imports arriving from China did indeed decline by 14% while imports from more “friendly” countries—such as Vietnam, Taiwan, India, Thailand, and Malaysia—have grown. However, the share of Chinese imports into these countries is rising fast, as China is also establishing subsidiaries in these countries and shipping intermediate parts and components to and through these touch points. “Tariff-jumping,” or production within a friendlier environment, is a well-known phenomenon in global trade circles.
The rerouting of shipments through countries that are U.S.-friendly has implications beyond changing trade routes. China has increased its share of exports to the ASEAN (Association of Southeast Asian Nations) bloc in 69 of 97 product categories. Likewise in Mexico, 40% of offshore investments in automotive manufacturing comes from China, and China is exporting more than twice as much volume to Mexico as it did five years ago. The newest tariffs proposed by the Biden Administration include tariffs on electric vehicles of 100%, those on steel and aluminum products of 25%, and a doubling of the rate on semiconductors to 50%. These moves will probably further encourage “friendshoring” activities by Chinese firms.
Control of maritime trade
Moreover, the Chinese government’s influence and control over global maritime trade touch points has also become pervasive. China resembles a massive mercantilist holding company that competes with the outside world while controlling supply and distribution within its borders. The country’s State-owned Assets Supervision and Administration Commission of the State Council (SASAC) is the world’s largest economic entity as of 2021 and controls 97 centrally owned companies with a vast constellation of subsidiaries. This structure is replicated at the provincial and local levels, leading to even more centrally controlled businesses operating in maritime markets.
In a communist country, the state also controls the banks that finance and lend money to producers, thus participating in all aspects of the value chain. In terms of the maritime shipping industry, this means that the Chinese government controls the supply and distribution of key raw materials used to build ships, such as the iron and coal that is converted to steel, as well as the enterprises that build ship components. In addition, the Chinese government exerts control over terminal services, container handling, and logistics, as well as part ownership of terminal operations control software.
Through SASAC, the Chinese Communist Party (CCP) also controls shipping giant COSCO (the China Ocean Shipping Corporation), one of the largest operators of ships and container terminals in the world (think of a state-run Maersk). Further investment to private firms also takes place through Hong Kong entities such as Hutchison Holdings and its subsidiaries. Although Hutchison companies are not officially state-owned, COSCO is now a part owner in a number of their operations.
Several Hutchison Holding subsidiaries and SASAC enterprises have been successful in establishing control at deep-water terminals around the world by winning concessions and terminal leases. (See Figure 1.) This position then extends inland to other supply chain touchpoints as the benefits of vertical integration are sold to host countries on the grounds of cost savings. In addition to operating the terminals and financing the development of ports, Hutchinson and SASAC offer the technology and equipment to manage the terminals and provide resources for industrial projects such as inland logistics channels that include railways, roads, and cross-docking stations for truck shipments. At that point, Chinese state-controlled enterprises are in a position to exert a significant amount of economic and political pressure on host economies. This influence can then extend to neighboring countries. For instance, China developed a large port in Angola, and then quickly followed up by extending rail lines and truck routes through Zambia to Congo to export cobalt from mines that Chinese firms also controlled. Although China lost control over this $1.2 billion port in 2023, Chinese firms still control many of the supply chain touch points in the hinterland.
In many cases, Chinese-affiliated firms maintain control of the ports they develop after becoming operational. Controlling the port means controlling the entry points to hinterland operations and the flow of goods out of the host country. This control can amount to a great deal of cost savings for participants along the vertically integrated supply chain and thus, can shift business away from natural low-cost trade partners. Data analysis by Aletheia Research Institution has found that when Chinese firms operate all terminals in at least one port, the following trends can be identified:
Exports to China increase by+76% after 12 years,
Imports from China increase by+36% after 12 years, and
Exports to the rest of the world decrease by19% after 12 years.
Figure 1 shows the growth in China’s control of ports, particularly in the European Union (EU), Middle East, and Africa in a geospatial projection developed for a report by MERICS and Aletheia Research Institution. This is a shocking level of growth; it also illustrates that Chinese firms have a number of options available to alter the potentially negative effects of tariffs. The United States’ dependency on Chinese intermediaries for supply chain inputs essentially renders tariffs ineffective, and workarounds through an international network of logistics channels make them insufficient for attaining the U.S. strategic objectives.
FIGURE 1: Global Port Influence
Ineffective policy
In short, tariffs have had almost no effect on imports from China, nor are they likely to in the future. At the moment, we are seeing an increase in the costs of protection without the concomitant payoff in industrial development and consumer welfare. Although tariffs will reduce direct shipments from China and provide U.S. firms with production opportunities, it may be too little too late. Chinese inputs will still be needed for manufacturing or reliant firms may go under. More importantly, scalable production growth for U.S. firms may be impossible in many industries due to first mover advantages. The only way out for U.S. firms would be to innovate in ways that reduce their dependency on specific Chinese provided inputs.
In expectation of further U.S. trade protection measures, China has continued to increase its hold on global supply chains. When Chinese firms operate global supply chain touch points, they increase power and lock in countries to their value chains. They also divert trade from other natural trade partners by subsidizing exports and reducing the transaction costs of transport. While countries benefit from the partnership with China in the short run, they become locked into a close partnership that, in the long run, may not always be to their benefit. It is very difficult to pivot away from China once you commit—a lesson many regions will begin to understand soon. At the moment, it is a difficult choice between greater protection and higher prices, or acceptance of low-cost subsidies at a cost of national economic independence.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.