“CSCMP’s State of Logistics” report sees U.S. business logistics costs dropping
After sluggish demand in 2023, the “35th Annual State of Logistics Report” anticipates tightening of capacity, potential upturn in transportation rates in second half of 2024.
U.S. business logistics costs for 2023 dropped 10% to $2.4 trillion, or 8.7% of last year’s $27.4 trillion gross domestic product (GDP), according to the “2024 State of Logistics Report” released today. The annual report—which is produced by the analyst firm Kearney for the Council of Supply Chain Management Professionals (CSCMP)—says this is the first time that costs have declined since the start of the pandemic four years ago.
“This was not unexpected,” said Josh Brogan, Kearney partner and lead author of the report, during the press conference announcing the results. “After the initial impacts of COVID were felt in 2020, we saw a steady rise in logistics costs, even in terms of total GDP. What we are seeing now is a reversion more toward the mean. We are starting to see a reversion in certain [transportation] modes toward prepandemic levels of cost.”
Now in its 35th year, the “State of Logistics Report,” which is sponsored by third-party logistics service provider Penske Logistics, provides a yearly review of the health of the primary logistics subsectors and of the industry as a whole.
According to Brogan, the biggest drop in costs was seen in asset-heavy transportation sectors, such as air cargo and ocean shipping, driven mostly by rate decreases. While modes such as motor freight have also seen decreases due to soft volumes and ample capacity, these decreases were not as large as air and water transport. Additionally, storage costs dropped last year with the market seeing a reduction in rents for the first time since the pandemic.
“By and large we are seeing reductions in logistics costs across the board,” summarized Brogan.
Breakdown by mode
The 60-page report, which is free for CSCMP members and $299 for nonmembers, breaks down these overall costs by mode and sector (see chart below) and provides an in-depth analysis of expectations for the coming year.
FIGURE 1: The USBLC decreased 11.2% YoY between 2022 and 2023
Some key insights include:
Motor carriers: Costs decreased 8.6% in 2023 as the downturn in consumer demand, plus a lingering surplus in capacity, led to rates remaining steady and lower than in the past few years.
Parcel: Costs held relatively steady with a slight 0.5% drop. Volume fell for UPS and FedEx, as shippers looked to use more regional and local carriers.
Rail: The largest railroads saw a 2% decline in revenue and an 11% decrease in operating income due to a drop in intermodal volume, higher fuel prices, and greater labor expenses.
Air freight: Costs dropped by 15.4% as passenger traffic returned to normal, bringing online more belly capacity for transporting freight. In addition, some ocean carriers added air freight capacity in effort to broaden their offerings.
Water: Waterborne freight saw sluggish demand and excess capacity. As a result, shippers were able to negotiate better contracts, leading to a 64.2% decrease in costs.
Storage: Demand for new warehouse space has cooled and rents have dropped, causing costs to decline by 13.9%.
Future outlook
Looking ahead, the market will continue to favor shippers over transportation providers for the near term. The report recommends that shippers take advantage of the opportunity to lock in lower rates and diversify their carrier portfolios. The report’s authors do anticipate that capacity will begin to tighten in the second half of the year, resulting in an upturn in rates.
In general, both shippers and providers will have to contend with a muted level of global economic growth. Economists are predicting that the global GDP will grow by 2.5% in 2024, down from 2.7% in 2023. Additionally military conflicts and geopolitical tensions are putting stress on global supply chains, adding costs and friction. As a result, many companies are looking to “rewire” their distribution networks. These redesign efforts are driven not just by cost concerns but also by efforts to enable greater capacity, agility, and flexibility.
"The interesting part of the equation is how much of that is going to be onshoring/nearshoring versus more friendly offshoring," said Brogan. "There isn’t a consensus, there’s a lot of debate about what those strategies mean and obviously that has big implications for overall logistics costs in the long and medium term."
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.