SUPPLY CHAIN LINKS: Analysis and insights from S&P Global Market Intelligence
Slowing U.S. economy to affect freight demand
S&P Global Market Intelligence expects U.S. freight tonnage growth to be less than the country’s GDP growth in 2024 due to reduced consumption and inventory building in the second half of the year.
The U.S. economy will end 2024 with weaker demand being met by largely adequate inventories. From a supply chain perspective this means that shippers can expect sufficient freight capacity, with continued adequate distribution center and warehousing availability.
In the last few years, transportation and logistics services providers added capacity in response to the boom in the purchase of goods and shipping during the pandemic. Those capacity additions remain, especially in trucking, where carriers have been slow to downsize or exit the industry, leading to excess capacity and low rates.
Weaknesses in manufacturing, housing starts, and business fixed investment are among the combination of factors leading to slower economic growth in the second half of 2024. However, low unemployment and resilient consumer spending means that the economy is still experiencing wage and price inflation above the U.S. Federal Reserve Board’s target of 2%.
Due to persistent inflation, especially in services, we expect that the Federal Reserve Board won’t reduce interest rates until December of 2024. As a result, capital costs will continue to be elevated for longer than expected. The slower economic growth will provide a headwind to freight demand that derives from consumer and business spending, manufacturing, and inventory building.
Slowing economic growth
The S&P Global Market Intelligence 2024 U.S. macroeconomic baseline forecast is for real gross domestic product (GDP) growth of 2.5%, about the same as for 2023. However, the pace of growth will slow through the rest of the year, where the relatively strong first two quarters of the year will be followed by two quarters averaging 1.7% annual growth. No recession is in the forecast, but the weakness in the U.S. economy will continue next year with real GDP growth of 1.6% in 2025, primarily due to the Federal Reserve Board focusing its monetary policy on reducing inflation to its 2% target.
Consumption in the economy is a key driver of freight demand, especially goods consumption. (Although services consumption does indirectly generate associated freight demand.) Consumption is now forecasted to slow to a 2% annual growth rate for the third and fourth quarters of 2024, following an average growth of 2.7% in the first two quarters of 2024. Sustained employment levels and growth in equity and home values supported household consumption spending in the first half of the year. However, we anticipate that consumption levels will moderate as the lagged effects of higher interest rates and declining residential investment dampen consumer demand. The inflation fight is forecasted to be won in 2025 but at the cost of below-potential economic growth, including unemployment rising to 4.2% by the end of 2025.
Interest rate increases are reducing consumer demand by raising the cost of credit. For durable goods purchases, such as autos financed with loans or homes financed with mortgages, lender limits on consumers’ debt service-to-income ratios constrain purchases consumers can qualify for. The higher mortgage rates will lead to a downturn in residential fixed investment in the second half of 2024. Housing starts will end the year at 1.4 million, below the 2023 level. The weakness in residential investment will be accompanied by weaker associated furniture and home furnishings markets.
Interest rate increases are affecting business, where the higher costs of capital reduce firms’ capacities to afford new plants and equipment or invest in substantial safety stock inventory. Business fixed investment is expanding but at a slower pace, forecasted to grow 2.9% in 2024 compared with the 4.5% pace of growth seen in 2023. For some businesses that are dealing with higher costs from inflation, increased capital costs can result in a negative cash flow or even insolvency. Some new-entrant truckers, who paid high prices for new equipment in the 2021–2022 boom, have become vulnerable in this higher-interest rate, lower-growth environment, which has led to contractions in for-hire trucking capacity. Trucking supply, however, still exceeds demand.
Weak U.S. freight outlook
Based on the forecasted demand for goods and inventory levels, we expect U.S. freight volumes to start mixed and end the year mostly weaker. The pace of consumption and inventory rebuilding seen in the first half of 2024 won’t be sustained all year, leading to demand and freight tonnage growth less than GDP growth. The S&P Global Transearch baseline forecast overall is for freight tonnage to increase 1.7% for 2024.
Not all freight modes have the same prospects. As Figure 1 shows the range of modal tonnage growth forecasts vary from a 1.5% drop in rail carload tonnage up to a rebound of 2.4% growth in total truck tonnage.
FIGURE 1: Forecast of U.S. 2024 freight tonnage growth by mode (percent)
Carload rail tonnage will suffer from the drop in volumes of the number-one carload volume category of coal. This drop will not be offset by modest growth in manufactured carload commodities, such as chemicals and autos. In contrast, intermodal rail experienced strong growth in the first half of 2024 from growing imports, inventory restocking, the import market share shift back to West Coast container ports, and an early start to peak season. However, intermodal rail tonnage growth for 2024 as a whole will be limited by competitive domestic trucking rates and service times.
The baseline trucking demand forecast is for 2024 tonnage to grow by 2.4%, driven by a 2.6% growth in the substantial private trucking sector. Meanwhile for-hire truckload and less than truckload (LTL) will see more moderate recovery in 2024 volumes.
Air cargo tonnage growth is forecasted at 1.3%, reflecting slowing growth in e-commerce, despite a surge in e-commerce imports in the first half of 2024. The maritime baseline forecast is for a 0.4% growth in tons compared to 2023 levels due to declines in coal tonnage plus concerns with water levels for the Mississippi River system and the Panama Canal.
What this means for shippers
For supply chain managers, the baseline freight forecast implies continued market power, qualified by instances where carrier capacity adjustments and their increased fixed operating costs may limit rate advantages to shippers. There remain threats of temporary operating capacity limitations, such as have been experienced recently at West Coast ports for import rail shippers or from the risk of potential disruption at East and Gulf Coast ports with the expiration of the International Longshoremen's Association (ILA) contracts in September. However, most supply chain managers will see domestic freight carrier performance and rates improve compared with where they were from 2020–2022.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Inclusive procurement practices can fuel economic growth and create jobs worldwide through increased partnerships with small and diverse suppliers, according to a study from the Illinois firm Supplier.io.
The firm’s “2024 Supplier Diversity Economic Impact Report” found that $168 billion spent directly with those suppliers generated a total economic impact of $303 billion. That analysis can help supplier diversity managers and chief procurement officers implement programs that grow diversity spend, improve supply chain competitiveness, and increase brand value, the firm said.
The companies featured in Supplier.io’s report collectively supported more than 710,000 direct jobs and contributed $60 billion in direct wages through their investments in small and diverse suppliers. According to the analysis, those purchases created a ripple effect, supporting over 1.4 million jobs and driving $105 billion in total income when factoring in direct, indirect, and induced economic impacts.
“At Supplier.io, we believe that empowering businesses with advanced supplier intelligence not only enhances their operational resilience but also significantly mitigates risks,” Aylin Basom, CEO of Supplier.io, said in a release. “Our platform provides critical insights that drive efficiency and innovation, enabling companies to find and invest in small and diverse suppliers. This approach helps build stronger, more reliable supply chains.”
Logistics industry growth slowed in December due to a seasonal wind-down of inventory and following one of the busiest holiday shopping seasons on record, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The monthly LMI was 57.3 in December, down more than a percentage point from November’s reading of 58.4. Despite the slowdown, economic activity across the industry continued to expand, as an LMI reading above 50 indicates growth and a reading below 50 indicates contraction.
The LMI researchers said the monthly conditions were largely due to seasonal drawdowns in inventory levels—and the associated costs of holding them—at the retail level. The LMI’s Inventory Levels index registered 50, falling from 56.1 in November. That reduction also affected warehousing capacity, which slowed but remained in expansion mode: The LMI’s warehousing capacity index fell 7 points to a reading of 61.6.
December’s results reflect a continued trend toward more typical industry growth patterns following recent years of volatility—and they point to a successful peak holiday season as well.
“Retailers were clearly correct in their bet to stock [up] on goods ahead of the holiday season,” the LMI researchers wrote in their monthly report. “Holiday sales from November until Christmas Eve were up 3.8% year-over-year according to Mastercard. This was largely driven by a 6.7% increase in e-commerce sales, although in-person spending was up 2.9% as well.”
And those results came during a compressed peak shopping cycle.
“The increase in spending came despite the shorter holiday season due to the late Thanksgiving,” the researchers also wrote, citing National Retail Federation (NRF) estimates that U.S. shoppers spent just short of a trillion dollars in November and December, making it the busiest holiday season of all time.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
Specifically, the two sides remain at odds over provisions related to the deployment of semi-automated technologies like rail-mounted gantry cranes, according to an analysis by the Kansas-based 3PL Noatum Logistics. The ILA has strongly opposed further automation, arguing it threatens dockworker protections, while the USMX contends that automation enhances productivity and can create long-term opportunities for labor.
In fact, U.S. importers are already taking action to prevent the impact of such a strike, “pulling forward” their container shipments by rushing imports to earlier dates on the calendar, according to analysis by supply chain visibility provider Project44. That strategy can help companies to build enough safety stock to dampen the damage of events like the strike and like the steep tariffs being threatened by the incoming Trump administration.
Likewise, some ocean carriers have already instituted January surcharges in pre-emption of possible labor action, which could support inbound ocean rates if a strike occurs, according to freight market analysts with TD Cowen. In the meantime, the outcome of the new negotiations are seen with “significant uncertainty,” due to the contentious history of the discussion and to the timing of the talks that overlap with a transition between two White House regimes, analysts said.
That percentage is even greater than the 13.21% of total retail sales that were returned. Measured in dollars, returns (including both legitimate and fraudulent) last year reached $685 billion out of the $5.19 trillion in total retail sales.
“It’s clear why retailers want to limit bad actors that exhibit fraudulent and abusive returns behavior, but the reality is that they are finding stricter returns policies are not reducing the returns fraud they face,” Michael Osborne, CEO of Appriss Retail, said in a release.
Specifically, the report lists the leading types of returns fraud and abuse reported by retailers in 2024, including findings that:
60% of retailers surveyed reported incidents of “wardrobing,” or the act of consumers buying an item, using the merchandise, and then returning it.
55% cited cases of returning an item obtained through fraudulent or stolen tender, such as stolen credit cards, counterfeit bills, gift cards obtained through fraudulent means or fraudulent checks.
48% of retailers faced occurrences of returning stolen merchandise.
Together, those statistics show that the problem remains prevalent despite growing efforts by retailers to curb retail returns fraud through stricter returns policies, while still offering a sufficiently open returns policy to keep customers loyal, they said.
“Returns are a significant cost for retailers, and the rise of online shopping could increase this trend,” Kevin Mahoney, managing director, retail, Deloitte Consulting LLP, said. “As retailers implement policies to address this issue, they should avoid negatively affecting customer loyalty and retention. Effective policies should reduce losses for the retailer while minimally impacting the customer experience. This approach can be crucial for long-term success.”