Over the past several months, investors and consumers have been rattled by worrisome financial headlines. This includes a barrage of bad news coming out of China—stock market volatility, slowing investment, contraction in the construction market, stagnant profits, a desperate currency devaluation in August, and apparently incoherent government policy interventions—which have produced "headline effects" that have led to gyrations in global equity markets.
Fortunately, the international "contagion" from these events has been limited. China's domestic stock market is relatively closed, and its recent equity bubble was largely financed with local money, rather than by foreign banks; these factors helped to insulate it from the rest of the world. In addition, the Chinese stock market has relatively weak linkages to consumer and business spending, so those areas are not being seriously affected. The stock market plunge therefore had limited implications for China's real gross domestic product (GDP) growth.
Article Figures
[Figure 1] China's economic growth will downshift in the long runEnlarge this image
[Figure 2] The services sector now dominates China's economyEnlarge this image
Nevertheless, China is in the midst of a slow and painful transformation from a global production powerhouse to a more middle-class-dominated, service-oriented economy. The nature of this transformation is having an important impact on supply chain dynamics and international trade patterns.
The short-term outlook
There is no question that the Chinese economy is experiencing a rough patch. Although the country's GDP was not seriously affected by the stock market rout, there are signs that Chinese investors' confidence has been shaken. For example, anecdotal evidence suggests that very high-end luxury outlets in Shanghai and Beijing are seeing fewer customers.
As shown in Figure 1, China's GDP growth has moderated in each of the last four years. This slowdown is likely to continue—but not because of the recent stock market volatility. Rather, we are seeing the continuation of a downturn that is most evident in mining, heavy manufacturing, and utilities, while services and light manufacturing are proving more resilient.
Policy adjustments regarding China's exchange rate will lead to more financial market volatility, but this is unlikely to signify the start of a transition to a "weak renminbi" policy, and China is unlikely to devaluate its currency much further. The biggest threat to China's growth prospects is not short-term economic and financial fluctuations, but rather the country's vast excess industrial capacity, which had been financed by an explosion of debt.
China's economic growth should settle near 6.5 percent over the next few years as fixed-investment gains subside. This is significantly below the double-digit growth rates of the 2000s as well as the 7.3 to 7.7 percent quarterly growth rates seen between 2012 and 2014. Moreover, China's contribution to global gross domestic product growth approached 45 percent in 2008 but is currently standing at less than 30 percent.
The underlying issue, as most China watchers and business analysts recognize, is that the Chinese economy is transitioning from an agricultural and industrial-centric powerhouse to a more consumer- and service-oriented economy.
China's service-industrial divide
A very important trend has been underway for some time in China: the secondary sector (industry and construction) is losing ground to the service sector. In 2012, the secondary sector accounted for 45 percent of the country's GDP, the first time since 1978 that industry and construction were not the largest source of economic growth. This decline relative to the service sector is due to two main reasons:
Nominal growth in the secondary sector became less consistently positive during the period 2007-2011, due in part to volatility in domestic investment trends and global commodity prices that were associated with the global financial crisis. As a result, the secondary sector's share of total output fell by an annual average of 0.3 percentage points during that period.
China's service sector has enjoyed steady increases in its share of total output throughout most of the period since China's reform and opening to international trade in 1978. Before then, under a planned economy, industry had been excessively favored, and thus even gradual market liberalization provided plenty of room for catch-up growth. During the 1990s and 2000s, China's service sector increased its share of output by about one-half percentage point per year. Together, industry and services gained share during this period—not necessarily at each other's expense, but rather at the expense of agriculture, which declined in importance.
These two factors resulted in the industrial sector losing its top spot as a source of output in 2012. Between 2012 and 2015, industry lost an average of 1.4 percentage points per year in its share of total output, while services gained over 2 percentage points per year. By the first half of 2015, services accounted for 52.5 percent of China's nominal output, while industry's share had fallen to 40.7 percent (see Figure 2).
Employment data corroborate this trend; both industrial and service-sector employment rose steadily as a share of the total between the late 1990s and late 2000s, but in most recent years, particularly from 2007 through 2011, services employment continued to rise in relative importance while industry accelerated and then stagnated.
The international effect
This transformation is likely to have a profound impact on supply chain dynamics and international trade patterns. The slowdown in investment in residential, office, and industrial construction means that the vast flow of material commodities from Australia, Brazil, Canada, Indonesia, and Sub-Saharan Africa that was feeding the Chinese construction boom is not likely to return in the near future.
The strong growth of Chinese imports of raw materials and capital equipment that fueled the massive increase in industrial output seen over the last several decades is likely to be edged out by the importation of lighter, high-precision capital equipment for the higher-value-added light manufacturing and service sectors. Economies and industries that have significant exposure to the Chinese construction and heavy manufacturing sectors are therefore looking at increasing downside risks to their economic outlook. The silver lining is that the Chinese appetite for lighter and higher-precision capital equipment is likely to remain strong for many years, in spite of the turbulence the economy may face. In addition, since consumer spending is expected to play a stronger role in the economy, the importation of consumer goods and certain foods products is likely to increase.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.