Over the past several months, investors and consumers have been rattled by worrisome financial headlines. This includes a barrage of bad news coming out of China—stock market volatility, slowing investment, contraction in the construction market, stagnant profits, a desperate currency devaluation in August, and apparently incoherent government policy interventions—which have produced "headline effects" that have led to gyrations in global equity markets.
Fortunately, the international "contagion" from these events has been limited. China's domestic stock market is relatively closed, and its recent equity bubble was largely financed with local money, rather than by foreign banks; these factors helped to insulate it from the rest of the world. In addition, the Chinese stock market has relatively weak linkages to consumer and business spending, so those areas are not being seriously affected. The stock market plunge therefore had limited implications for China's real gross domestic product (GDP) growth.
Article Figures
[Figure 1] China's economic growth will downshift in the long runEnlarge this image
[Figure 2] The services sector now dominates China's economyEnlarge this image
Nevertheless, China is in the midst of a slow and painful transformation from a global production powerhouse to a more middle-class-dominated, service-oriented economy. The nature of this transformation is having an important impact on supply chain dynamics and international trade patterns.
The short-term outlook
There is no question that the Chinese economy is experiencing a rough patch. Although the country's GDP was not seriously affected by the stock market rout, there are signs that Chinese investors' confidence has been shaken. For example, anecdotal evidence suggests that very high-end luxury outlets in Shanghai and Beijing are seeing fewer customers.
As shown in Figure 1, China's GDP growth has moderated in each of the last four years. This slowdown is likely to continue—but not because of the recent stock market volatility. Rather, we are seeing the continuation of a downturn that is most evident in mining, heavy manufacturing, and utilities, while services and light manufacturing are proving more resilient.
Policy adjustments regarding China's exchange rate will lead to more financial market volatility, but this is unlikely to signify the start of a transition to a "weak renminbi" policy, and China is unlikely to devaluate its currency much further. The biggest threat to China's growth prospects is not short-term economic and financial fluctuations, but rather the country's vast excess industrial capacity, which had been financed by an explosion of debt.
China's economic growth should settle near 6.5 percent over the next few years as fixed-investment gains subside. This is significantly below the double-digit growth rates of the 2000s as well as the 7.3 to 7.7 percent quarterly growth rates seen between 2012 and 2014. Moreover, China's contribution to global gross domestic product growth approached 45 percent in 2008 but is currently standing at less than 30 percent.
The underlying issue, as most China watchers and business analysts recognize, is that the Chinese economy is transitioning from an agricultural and industrial-centric powerhouse to a more consumer- and service-oriented economy.
China's service-industrial divide
A very important trend has been underway for some time in China: the secondary sector (industry and construction) is losing ground to the service sector. In 2012, the secondary sector accounted for 45 percent of the country's GDP, the first time since 1978 that industry and construction were not the largest source of economic growth. This decline relative to the service sector is due to two main reasons:
Nominal growth in the secondary sector became less consistently positive during the period 2007-2011, due in part to volatility in domestic investment trends and global commodity prices that were associated with the global financial crisis. As a result, the secondary sector's share of total output fell by an annual average of 0.3 percentage points during that period.
China's service sector has enjoyed steady increases in its share of total output throughout most of the period since China's reform and opening to international trade in 1978. Before then, under a planned economy, industry had been excessively favored, and thus even gradual market liberalization provided plenty of room for catch-up growth. During the 1990s and 2000s, China's service sector increased its share of output by about one-half percentage point per year. Together, industry and services gained share during this period—not necessarily at each other's expense, but rather at the expense of agriculture, which declined in importance.
These two factors resulted in the industrial sector losing its top spot as a source of output in 2012. Between 2012 and 2015, industry lost an average of 1.4 percentage points per year in its share of total output, while services gained over 2 percentage points per year. By the first half of 2015, services accounted for 52.5 percent of China's nominal output, while industry's share had fallen to 40.7 percent (see Figure 2).
Employment data corroborate this trend; both industrial and service-sector employment rose steadily as a share of the total between the late 1990s and late 2000s, but in most recent years, particularly from 2007 through 2011, services employment continued to rise in relative importance while industry accelerated and then stagnated.
The international effect
This transformation is likely to have a profound impact on supply chain dynamics and international trade patterns. The slowdown in investment in residential, office, and industrial construction means that the vast flow of material commodities from Australia, Brazil, Canada, Indonesia, and Sub-Saharan Africa that was feeding the Chinese construction boom is not likely to return in the near future.
The strong growth of Chinese imports of raw materials and capital equipment that fueled the massive increase in industrial output seen over the last several decades is likely to be edged out by the importation of lighter, high-precision capital equipment for the higher-value-added light manufacturing and service sectors. Economies and industries that have significant exposure to the Chinese construction and heavy manufacturing sectors are therefore looking at increasing downside risks to their economic outlook. The silver lining is that the Chinese appetite for lighter and higher-precision capital equipment is likely to remain strong for many years, in spite of the turbulence the economy may face. In addition, since consumer spending is expected to play a stronger role in the economy, the importation of consumer goods and certain foods products is likely to increase.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.