From Desert Storm to the retail store: Five technologies that are closing global supply chain gaps
Some of the most promising technologies for collecting, managing, and analyzing data got their start in the military or in private industry. Now that they're more widely available, both government and commercial supply chains are realizing the benefits.
Both government and private industry play important roles in developing technology, from concept to implementation. Very often, a technology developed in one realm is adopted by the other, and the benefits of the technology become more widely available.
For example, the U.S. government, specifically the Department of Defense (DoD), paved the way for the use of advanced solutions in private industry by deploying the world's largest visibility network back in the early 1990s. After Operation Desert Storm left "iron mountains" of abandoned cargo and essential equipment in the desert, which would have proved extremely dangerous if it fell into the hands of the enemy, the DoD used a sophisticated visibility network to track and trace cargo in real time, allowing the military to know the status of and maintain control over moving cargo.
This project was very successful because it provided improved visibility, better tracking, and significant cost savings for the world's largest and most complicated supply chain. But the technology and application developed for this project had an impact far beyond the U.S. military: Today, commercial organizations that move everything from pharmaceuticals to consumer packaged goods are seeing the impact that better tracking and analytics can have on their global supply chains.
The Desert Storm visibility solution also solved some of the longstanding challenges associated with deploying a global supply chain and was the forerunner of many of today's supply chain analytics solutions. Since the early 1990s, the value of advanced analytics solutions has been recognized not only by government operations, but also by private industry as companies found ways to improve their business processes through the use of analytics, specifically the data generated by this technology.
This trend will undoubtedly continue. According to a recent Business Insider Intelligence Report, the logistics industry is primed to see technology investments of roughly US $112 billion by 2019, especially to automate warehouses and shipping.1 Many public and private organizations have already begun to implement cutting-edge logistics technologies, from high-tech sensors to predictive technologies that optimize the supply chain.
Which technologies will have the biggest impact in the near future? Here are five areas where both government and commercial supply chains continue to effect significant change through the use of technology and data analysis.
1. Cloud technology
Cloud technology, also called cloud computing, is a model for delivering information technology (IT) services from the Internet via Web-based tools and applications, rather than through a direct connection to a server. The commercial use of cloud technology has driven government organizations to embrace the cloud for cost savings. Earlier this year, for example, the U.S. National Security Agency (NSA) announced that it would move its infrastructure relating to its Intelink portfolio, which provides the national security enterprise with information sharing, collaboration, and discovery services, to Amazon's government cloud for cost savings. The DoD, the National Geospatial-Intelligence Agency, and the Central Intelligence Agency (CIA) had previously announced their plans to make the switch.2
According to the NSA's chief of engineering, cloud technology shows significant IT efficiencies and will allow the agency to save 50-55 percent on infrastructure costs alone.3 The research firm IDC Government Insights estimates that in fiscal year (FY) 2014, the federal government spent US $2.3 billion on private cloud (services delivered from its own data center to internal users), and just $173.3 million on public cloud (services provided by a third-party vendor). IDC expects U.S. federal government spending on private cloud will reach more than $3.0 billion by the end of FY 2015 and exceed $5.9 billion in FY 2018. IDC also is forecasting that U.S. government spending on public cloud will soar to over $3 billion in FY 2017.4
The ability to store and host large volumes of data on cloud infrastructure, simply and more cheaply than ever, could potentially have a massive impact on government and commercial supply chains. However, it is the management of that data through data mining and analytics that will unlock that unforeseen potential and enable a shift from reactive to predictive and prescriptive supply chains.
2. Network infrastructure
It is easy to forget that seven years ago the iPhone did not even exist. A recent study by Cisco Systems reported that since 2008, the average monthly data use by U.S. smartphone users grew from 36 MB to more than 1.4 GB.5 At the same time, we are seeing significant growth in the availability of low-power wide-area (LPWA) connections that are specifically designed for machine-to-machine (M2M)-level communications. LPWA, which facilitates low-power, low-cost transmission of data in certain types of devices, will be useful in enabling the "Internet of Things" (IoT)—the network of Internet-enabled objects that can wirelessly send and receive data, and in some cases act in response to that data.
Advancements in the underlying network infrastructure—from fixed-location radio frequency identification (RFID) readers that only provide information on milestone-based events to real-time 2G, 3G, 4G, and LTE high-speed mobile wireless communication—has been the catalyst behind the growth in both the number of devices and the data produced by those devices. At the same time, the "per-byte" cost of wireless communication continues to plummet. The ability to tag an asset or a person with a low-cost sensor and then have all of that data carried across a high-speed, high-availability network is the biggest contributor to the explosion of information that is driving the expansion of the Internet of Things.
3. Real-time visibility
With an integrated link between real-time asset information and planning systems, defense forces are in a much better position to match execution to logistics plans. Real-time visibility of supplies helps to identify high-threat zones, flag suspect cargo, and understand hazards to receiving troops.
In the commercial world, companies also use real-time visibility to monitor supply chain operations, especially for high-value assets like pharmaceuticals that have crucial delivery timing and government-imposed regulatory-compliance requirements. For example, for supply chains with tens of thousands of assets stored on-site at any given moment and hundreds of thousands of assets moving in and out of their facilities every week, detailed and accurate knowledge of asset status, location, and security is critical. With real-time visibility, organizations are afforded near 100 percent knowledge accuracy for assets stored in and across the hundreds of thousands of containers, pallets, vehicles, and shipping crates in their supply chains. Thus, real-time visibility reduces personnel costs, improves response times, and decreases asset spoilage.
4. Predictive analytics
Machines—sensors in particular—generate massive amounts of data every day. Many organizations store some of this information but are unable to tap into all of it or uncover all of the powerful supply chain intelligence it offers. This is where the value of predictive analytics lies. It is not about the sensor, or the "data producer"; rather, it is about data management.
Government organizations have taken steps to start implementing predictive analytics, a process in which modeling and machine learning strategies are used to discover trends and patterns in real-time and historical data; that analysis is then used to predict outcomes. An example would be the customizable geo-fences that define "safe zones" for high-value shipments and cargo. In real-world applications, predictive analytics can predict high-risk zones based on such information as where risk events occur, how often risk events occur at specific locations, and what time of day risk events occurs. In the case of geo-fences, we have seen predictive analysis related to cargo shipments across high-risk corridors lead to a nearly 38 percent reduction in cargo loss due to theft by anticipating such risk events and successfully avoiding those situations and locations.
Now, real innovation in supply chain analytics is happening in the commercial sector, too. Recently, a large consumer packaged goods (CPG) company that manufactures a high percentage of its products realized that it needed a supply chain visibility solution that could help it to better monitor, predict, and ultimately improve the timeliness of its deliveries. Its visibility was limited to the day of delivery, and it lacked precise and accurate data about the time of shipments' arrival. The company had been relying on truck drivers to provide estimated time of arrival (ETA) and on employees to manually update the status of shipments.
In order to better predict transit times, the CPG company needed a purpose-built analytics application that processed real-time and historical data. Working with our company, the CPG company rolled out an analytics solution on its busiest transit lanes to track and secure a portion of its global shipments. With real-time and historical data, the CPG company was able to understand carrier and transit-lane patterns and optimize its transportation decisions. For example, the analytics application allowed it to determine the optimal times for departures based on day of the week and time of day, as well as on the number of risk events and delays per carrier and transit lane. As more data was acquired, advanced machine learning capabilities allowed the analytics algorithms to become "smarter" and more accurate. This has led to improved planning for shipments, cross-docking, and on-time arrivals.
5. Global asset tracking
The most challenging, fluid, and dynamic supply chains in the world are those that support military forces wherever they are deployed, including in extremely remote and dangerous areas. As the nature of warfare and peacekeeping has evolved over time (compare today's battle against ISIS vs. the period of the Cold War), the need to have precise, real-time logistical information in the hands of military planners and logisticians has become ever more critical. At any moment there are literally tens of thousands of physical assets in motion across an operational theatre. Not surprisingly, the U.S. Army, NATO, and their allies have aggressively evaluated and deployed technology that creates real-time reports on asset location and status in order to give decision-makers the information they need to successfully complete their assigned missions.
An example of the need for this real-time visibility into asset tracking and monitoring is the DoD's globalization efforts, which originally focused on the tens of billions of dollars in abandoned (and filled) shipping containers—the "iron mountains" referenced at the beginning of this article—that were left in the desert after Operation Desert Storm and Operation Desert Shield. Losing visibility into these items effectively armed those who would again become America's enemies. As a result, the U.S. government identified a global need for better insight into the location and movement of cargo and high-value resources, with the objective of ensuring the security of assets around the world while also saving time and money.
The U.S. Department of Defense sought a solution that would provide real-time information on asset location and status. It chose an approach called Radio Frequency In-transit Visibility (RF-ITV), a comprehensive array of hardware and software products, including active radio frequency identification (aRFID) sensors, readers, and related solutions for global asset planning and tracking of personnel, equipment, and sustainment cargo worldwide. Using this software and associated solutions, the DoD and allied militaries are able to leverage real-time sensor data to track and monitor high-consequence assets, improving operational efficiency and achieving logistics excellence across all DoD and NATO initiatives.
With the total asset visibility afforded by this information system, these allied forces are able to confidently plan and execute complex missions in harsh environments throughout the world. Such capabilities are being adapted for commercial supply chains as well. Military-grade asset tracking can help commercial organizations to expand and fine-tune their operations in emerging markets, where they may they face some of the same challenges that the military encounters in remote and risky areas.
Moving innovation forward
The expanding adoption of cloud and mobile technology, together with the rise of predictive analytics and real-time visibility solutions have transformed the way commercial and government organizations think about the global supply chain. Much of the innovation in these areas originated with government supply chains in the 1990s; now industry has catapulted that innovation forward yet again.
Technological advances are making massive amounts of data available to organizations today. It is crucial to be able to manage data, understand it, and make optimal use of it to enhance and improve business processes. By utilizing the five data-related innovations discussed in this article, global supply chain organizations—whether commercial or government—can not only fill information gaps, but they also can significantly enhance their operations and performance wherever they operate.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.