As software vendors expand their products' functionality, it's getting harder to tell the different warehousing platforms apart. Here's what you need to know to make the right buying decision.
It used to be that you could navigate the warehouse software market without the aid of a map. There were three principal types of software, each handling a clearly defined set of functions that were distinct from those handled by the others. But in recent years, that has changed. The lines between the three types of warehouse systems—warehouse management systems (WMS), warehouse control systems (WCS), and warehouse execution systems (WES)—have blurred, making the warehouse software waters decidedly muddied and difficult to chart.
As the software application that controls the movement and storage of materials within the warehouse, the WMS has been around for about 40 years and is the most mature of the three options. By managing the mechanical material handling equipment within the warehouse, the WCS provides a valuable function and basically picks up where the WMS leaves off in an automated environment. The WES plays in a less clearly defined area, acting in some respects like a more powerful WCS and managing some functionality that is traditionally handled by a WMS.
With software vendors—WCS providers, in particular—continually expanding their offerings and their products' capabilities, we've seen significant confusion over exactly what each of the three software platforms can or should handle. WMS vendors are pushing their systems into areas traditionally handled by WCS, WCS providers are marketing their products as an alternative to WMS, and WES systems have surfaced as a hybrid. (For a look at which type of software does what and the overlap in functionality, see Figure 1.)
A software evolution
To understand how the market has evolved, it helps to know a little bit about its history. In the past, companies used WMS as the overarching solution to run their warehouses, and WCS to interface with the machines in that warehouse. These were two distinct systems. Over the last 10 years, however, both WCS and WES providers have improved their products to the point where some look and act like WMS. By enhancing WCS and using creative marketing messages to sell their systems, software vendors have both opened up opportunities for user companies and made the software-selection process more confusing for them.
On the plus side, some WCS and WES providers have standardized their products, developed new versions, and enhanced their offerings. By using a common underlying code base from one project to the next (instead of a series of custom-built applications), they can roll out system enhancements to all users at once. These are all benefits for companies that have a non-customizable WMS in place or that are using a WCS and need greater functionality.
On the minus side, these developments have led to some market confusion. Because it's getting harder to discern among the choices—and because more vendors are pitching their products as the "complete solution" to a client's warehouse management challenges—selecting the right solution (or solutions) is becoming more difficult for buyers. There are also more opportunities to inappropriately use software that's really not capable of handling specific functions in a sustainable manner.
Four acquisition scenarios and recommendations
Further complicating the picture, companies find themselves in a variety of situations with respect to the warehouse software acquisition process, making it impossible to provide a universal set of purchasing guidelines. Some are buying a new WMS and material handling systems at the same time, while others are buying new material handling equipment and a WCS, but not a WMS. Still others either want to replace their WMS or need software that can better manage advanced warehousing functionality (such as directed putaway or waving) but aren't interested in replacing their WMS or material handling equipment and WCS.
To help companies better understand their choices and make the best possible purchasing decision, we offer some recommendations tailored to each of these four "acquisition scenarios." They are as follows:
1. Companies purchasing a new WMS and material handling equipment at the same time. With many WMS installations hitting or passing the 10-year mark, companies in search of better functionality and capabilities may be acquiring a WMS and buying new material handling equipment simultaneously. The best bet in this case is to purchase their WCS or WES system from the same company that provides the material handling equipment, thus creating a single point of accountability. (This supplier could be a systems integrator or an equipment manufacturer.)
At the same time, these companies should guard against trying to force the WCS or WES system to manage functions that lie outside of the system's prescribed design. Instead, they should seek out sensible opportunities where the WCS or WES can manage functionality and take some of the load off the WMS (but not serve as a substitute for that WMS). In other words, they should acquire a bona fide WMS and then let each system do what it does best.
2. Companies buying new material handling equipment and a WCS, but not a WMS. Other companies may be replacing their material handling systems but keeping their existing WMS intact. This presents a great opportunity to acquire a robust, state-of-the-art WES that can potentially plug some of the functionality gaps that exist within the current WMS. We see this as one of the limited situations where it probably makes sense to purchase a true WES—a strategy that's easier than attempting to customize a WMS—and gain some functionality in the process. As with scenario Number 1, however, we recommend purchasing a WES from the same company that provides the material handling equipment.
3. Companies thatonly want to replace an existing WMS. A company that already has a material handling system and WCS/WES in place but wants to replace the WMS is probably the most likely to be confused by the options on the market today. In fact, we disagree with some of the marketing claims being made—namely, that a WES can handle 95 percent of what a typical WMS handles and do it for less money.
We're also skeptical of WCS/WES providers' claims that if their clients already own a software license, they can customize and configure that software to meet the client's needs. While it may be possible to take a WCS/WES and make it handle nontraditional functions (for example, receiving, putaway, cycle-counting, and picking on handheld devices), most WCS/WES providers do not have a track record to prove continued commitment to developing and managing their products—at least to the same extent that WMS providers have. Companies may be able to get a system customized and ready for the "go live" stage, but the odds are high that they'll wind up with a legacy system that can't be easily upgraded. A much better approach is to go out and purchase an overarching WMS that's built and designed to manage end-to-end processes within the warehouse or distribution center.
4. Companies seeking software that can better manage their existing material handling equipment but don't want to replace their WMS. In this final scenario, the company has both a WMS and some form of material handling control software in place, but wants to add a WES in order to gain better control over its material handling equipment. This isn't a common situation, but it does happen. In this scenario, we recommend searching for a best-of-breed WES system and not feeling constrained by the need to purchase this system from the same company that provided the material handling equipment. Because there's not as much risk involved in terms of accountability for the end result, it's all right to work with pure WES providers, and then layer that software on top of the existing equipment. In return, buyers will gain newer, better functionality without having to replace their material handling systems.
Start with a wish list
With the lines between WMS, WCS, and WES continuing to blur, and with more operations looking to maximize their current systems while adding new capabilities in the warehouse or distribution center, companies should take a good look at their own functional requirements before making any buying decisions. What functionalities do you need? What are the problems with your existing systems? How stable are these systems?
By developing a functionality "wish list" before going too far down the software acquisition path, software buyers will be in a good position to evaluate providers and make the best decisions for their individual operations.
Editor's note: This article originally appeared in the February 2016 issue of our sister publication, DC Velocity.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.