As software vendors expand their products' functionality, it's getting harder to tell the different warehousing platforms apart. Here's what you need to know to make the right buying decision.
It used to be that you could navigate the warehouse software market without the aid of a map. There were three principal types of software, each handling a clearly defined set of functions that were distinct from those handled by the others. But in recent years, that has changed. The lines between the three types of warehouse systems—warehouse management systems (WMS), warehouse control systems (WCS), and warehouse execution systems (WES)—have blurred, making the warehouse software waters decidedly muddied and difficult to chart.
As the software application that controls the movement and storage of materials within the warehouse, the WMS has been around for about 40 years and is the most mature of the three options. By managing the mechanical material handling equipment within the warehouse, the WCS provides a valuable function and basically picks up where the WMS leaves off in an automated environment. The WES plays in a less clearly defined area, acting in some respects like a more powerful WCS and managing some functionality that is traditionally handled by a WMS.
With software vendors—WCS providers, in particular—continually expanding their offerings and their products' capabilities, we've seen significant confusion over exactly what each of the three software platforms can or should handle. WMS vendors are pushing their systems into areas traditionally handled by WCS, WCS providers are marketing their products as an alternative to WMS, and WES systems have surfaced as a hybrid. (For a look at which type of software does what and the overlap in functionality, see Figure 1.)
A software evolution
To understand how the market has evolved, it helps to know a little bit about its history. In the past, companies used WMS as the overarching solution to run their warehouses, and WCS to interface with the machines in that warehouse. These were two distinct systems. Over the last 10 years, however, both WCS and WES providers have improved their products to the point where some look and act like WMS. By enhancing WCS and using creative marketing messages to sell their systems, software vendors have both opened up opportunities for user companies and made the software-selection process more confusing for them.
On the plus side, some WCS and WES providers have standardized their products, developed new versions, and enhanced their offerings. By using a common underlying code base from one project to the next (instead of a series of custom-built applications), they can roll out system enhancements to all users at once. These are all benefits for companies that have a non-customizable WMS in place or that are using a WCS and need greater functionality.
On the minus side, these developments have led to some market confusion. Because it's getting harder to discern among the choices—and because more vendors are pitching their products as the "complete solution" to a client's warehouse management challenges—selecting the right solution (or solutions) is becoming more difficult for buyers. There are also more opportunities to inappropriately use software that's really not capable of handling specific functions in a sustainable manner.
Four acquisition scenarios and recommendations
Further complicating the picture, companies find themselves in a variety of situations with respect to the warehouse software acquisition process, making it impossible to provide a universal set of purchasing guidelines. Some are buying a new WMS and material handling systems at the same time, while others are buying new material handling equipment and a WCS, but not a WMS. Still others either want to replace their WMS or need software that can better manage advanced warehousing functionality (such as directed putaway or waving) but aren't interested in replacing their WMS or material handling equipment and WCS.
To help companies better understand their choices and make the best possible purchasing decision, we offer some recommendations tailored to each of these four "acquisition scenarios." They are as follows:
1. Companies purchasing a new WMS and material handling equipment at the same time. With many WMS installations hitting or passing the 10-year mark, companies in search of better functionality and capabilities may be acquiring a WMS and buying new material handling equipment simultaneously. The best bet in this case is to purchase their WCS or WES system from the same company that provides the material handling equipment, thus creating a single point of accountability. (This supplier could be a systems integrator or an equipment manufacturer.)
At the same time, these companies should guard against trying to force the WCS or WES system to manage functions that lie outside of the system's prescribed design. Instead, they should seek out sensible opportunities where the WCS or WES can manage functionality and take some of the load off the WMS (but not serve as a substitute for that WMS). In other words, they should acquire a bona fide WMS and then let each system do what it does best.
2. Companies buying new material handling equipment and a WCS, but not a WMS. Other companies may be replacing their material handling systems but keeping their existing WMS intact. This presents a great opportunity to acquire a robust, state-of-the-art WES that can potentially plug some of the functionality gaps that exist within the current WMS. We see this as one of the limited situations where it probably makes sense to purchase a true WES—a strategy that's easier than attempting to customize a WMS—and gain some functionality in the process. As with scenario Number 1, however, we recommend purchasing a WES from the same company that provides the material handling equipment.
3. Companies thatonly want to replace an existing WMS. A company that already has a material handling system and WCS/WES in place but wants to replace the WMS is probably the most likely to be confused by the options on the market today. In fact, we disagree with some of the marketing claims being made—namely, that a WES can handle 95 percent of what a typical WMS handles and do it for less money.
We're also skeptical of WCS/WES providers' claims that if their clients already own a software license, they can customize and configure that software to meet the client's needs. While it may be possible to take a WCS/WES and make it handle nontraditional functions (for example, receiving, putaway, cycle-counting, and picking on handheld devices), most WCS/WES providers do not have a track record to prove continued commitment to developing and managing their products—at least to the same extent that WMS providers have. Companies may be able to get a system customized and ready for the "go live" stage, but the odds are high that they'll wind up with a legacy system that can't be easily upgraded. A much better approach is to go out and purchase an overarching WMS that's built and designed to manage end-to-end processes within the warehouse or distribution center.
4. Companies seeking software that can better manage their existing material handling equipment but don't want to replace their WMS. In this final scenario, the company has both a WMS and some form of material handling control software in place, but wants to add a WES in order to gain better control over its material handling equipment. This isn't a common situation, but it does happen. In this scenario, we recommend searching for a best-of-breed WES system and not feeling constrained by the need to purchase this system from the same company that provided the material handling equipment. Because there's not as much risk involved in terms of accountability for the end result, it's all right to work with pure WES providers, and then layer that software on top of the existing equipment. In return, buyers will gain newer, better functionality without having to replace their material handling systems.
Start with a wish list
With the lines between WMS, WCS, and WES continuing to blur, and with more operations looking to maximize their current systems while adding new capabilities in the warehouse or distribution center, companies should take a good look at their own functional requirements before making any buying decisions. What functionalities do you need? What are the problems with your existing systems? How stable are these systems?
By developing a functionality "wish list" before going too far down the software acquisition path, software buyers will be in a good position to evaluate providers and make the best decisions for their individual operations.
Editor's note: This article originally appeared in the February 2016 issue of our sister publication, DC Velocity.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.