A conjunction of adverse conditions has sent freight volumes plummeting. The challenge for railroads will be to remain competitive in a changing transportation landscape.
Last year in these pages, we predicted a difficult 2015 for the railroads followed by a somewhat easier 2016. While the first half of that prediction came true, we couldn't have been more wrong with regard to our expectations for 2016. Far from posting modest gains, traffic plunged during the first half of the year. Dramatic declines have occurred in the mainstay movements of coal, and crude oil shipped by rail, a previous growth superstar, has seen its luster dim under the pressure of declining oil prices and the tightening of the price differential between imported and domestic crude oil. Most other rail carload commodities have also suffered under the weight of weakness in the U.S. industrial sector, global overcapacity, and the strong dollar. Meanwhile, the railroads' competitive "ace in the hole," intermodal, has also encountered substantial headwinds thus far in 2016.
In short, the railroads are suffering from what might be considered a "perfect storm" of adverse conditions. The key question is, how much of the current difficulty is the result of transitory factors, and how much of the change is permanent? What does the future hold, and what must the industry do to meet those challenges?
Article Figures
[Figure 1] Total carload trends including intermodal platforms, 2006-2015Enlarge this image
Volumes decline across the board
Through the first half of 2016, North American rail carloads were down 11.5 percent year-on-year, a decline of over 1.1 million. Of the 20 rail carload commodity groups, eight recorded year-on-year gains, accounting for an increase of fewer than 100,000 cars. Most impressive of this group was motor vehicles and equipment, which increased 8.6 percent (39,500 carloads) over an already strong 2015 performance. Part of this increase was fueled by higher automotive sales, while a portion was due to consumer sentiment shifting toward larger sport utility vehicles (SUVs) and trucks, which must be carried in bi-level cars with two-thirds the unit capacity of the tri-level cars used for sedans and other conventional passenger vehicles.
The remaining 12 commodity categories fell short of the prior year by 1.2 million carloads. Coal accounted for over 800,000 of that shortfall (down 26.5 percent year-on-year), as low-priced natural gas aided by tightening environmental regulations continued to displace coal-fired electric power generation, and the strong U.S. dollar hindered coal exports. But volume has been improving, with the most recent four-week moving average (at the time of this writing) at 94,000 loads per week versus 68,000 at the trough.
Among other commodities that substantially contributed to the shortfall, metals, metal products, and metal ores stand out. This category saw a decline of 155,000 units as global overcapacity, particularly in China, put pressure on domestic supplies. Petroleum products, which came in 109,000 cars lower this year, reflected the headwinds from reduced crude oil production and the substitution of imported crude versus domestic by East Coast refiners.
Meanwhile, intermodal was also suffering. Through the end of the first half of 2016, intermodal containers and trailers were down 2.3 percent year-on-year. This was much better than the carload side, but since the railroads have become accustomed to a growing intermodal sector, it nevertheless was a jolt. There are multiple causes for the weakness, including the shift of import cargo from the West Coast to the less intermodal-friendly East Coast; lower, more competitive truck rates due to ample capacity; and lower fuel prices.
Fundamental changes underway
In the near term, barring an economic downturn (which could well happen given various international concerns and the turbulent domestic political situation) we do expect things to improve. That portion of the current carload shortfall that stems from cyclical economic factors, primarily weakness in the industrial sector, will eventually self-correct. Coal will stabilize, at least for the time being, although at exactly what level is hard to predict. Intermodal, after a lackluster 2016, will look better next year when truck capacity tightens due to implementation of federal requirements for electronic logging devices (ELDs) and other regulatory developments. But issues like the reduction in shipments of coal, crude oil, and fracking sand will remain. How will the shortfall be addressed?
This is not the first time the rail industry has faced such challenges. During the deregulated era, the railroads have achieved unprecedented financial success through operational excellence, cost cutting, economies of scale, being more selective in the business they handle, and raising rates faster than the rate of inflation. But, with the important exception of intermodal, they have not grown volume.
As compared to the peak carload year of 2006, the major rails originated over 3 million fewer non-intermodal carloads in 2015—and that was before this year's difficulties. (See Figure 1.) About 2 million of those missing cars were coal, but deficits can also be seen in all but four of the 20 Association of American Railroads (AAR) carload commodities, and only petroleum products (that is, crude oil by rail) has showed significant gains. (See Figure 2.) Total rail ton-miles have declined by 0.7 percent per year over the last 10 years, while truck ton-miles have grown by 0.8 percent per year. Rail carload has not been gaining share versus highway transportation; rather, it has been losing share.
The rail industry's challenges will continue as fundamental forces currently underway in the North American economy dramatically remake the freight transportation landscape. Macro forces are moving the economy in a direction where transport providers will be asked to provide more reliable, consistent, and faster service for generally smaller shipments moving shorter lengths of haul. Meanwhile, the rail industry has been moving in exactly the opposite direction, utilizing radio-controlled, distributed locomotive-power techniques to put together larger, less-frequent trains composed of larger, higher-capacity cars. The bigger trains generate more yard dwell time and greater variability in delivery because a missed connection means a longer wait for the next departure than in the past. The larger, heavier cars demand that even single-car shippers commit to multiple truckloads' worth of product moving to a single consignee. And where possible, the industry prefers that the customer tender the freight in vast unit-train quantities. Moreover, average length of haul has been increasing. In short, the rail industry is heading one way and the general economy is heading in another.
But that's only part of the picture, because the competition is not standing still. Although the trucking industry will likely go through a period of very tight capacity in the 2017-2018 time frame due to a shortage of drivers, the shortage will not persist in the long term. Giant strides are being made in autonomous trucks, and once these become commonplace (as they undoubtedly will, and sooner than one might think) trucking capacity will become relatively abundant and truck rates will decline precipitously. So the playing field is going to get much tougher for railroads as we move into the 2020s.
Consistency is everything
Where will the volume come from to replace what has recently been lost? Certainly intermodal is one place, but it can't do it alone. The industry also can't count on the creation of another unit-train market like crude-by-rail. Those things come along once in a generation. For sustainable rail volume, it all comes down to the traditional, single-car network.
The problem is that the single-car network currently delivers a transportation product that is really not truck-competitive. The core issue is lack of consistency. Shippers will accept a slow service provided it is properly priced. But what they won't accept is the tremendous variability in delivery time that is typical of today's carload network. Truck variance is measured in minutes and hours, while rail carload variance is measured in terms of days and weeks.
For shippers to convert from truck to rail, they need to have a clear commitment from the railroad on how long a shipment will take—and assurance that the commitment will be met. It's not how fast the car gets there, it's whether it gets there when it's supposed to. The railroad can't just price around the problem, because for most truckload shippers, a service in which delivery can occur any time within an extended period is unsuitable at any price. With that said, price is also an issue, as the railroads will need to convince customers that they have both a viable service model and a sustainable economic proposition.
What's needed is a "clean sheet" approach. Everything must be on the table, including technology, labor relations, operations, network design, pricing, and accounting. Today, the single-carload system delivers inconsistent service and inadequate asset turns while demanding ever-higher prices, prompting shippers with modal choices to avoid rail and leaving shippers without modal choices in a distinctly uncompetitive position. The railroads need to turn the carload system into a precision network that delivers reliable service and better utilization of expensive railcar assets.
The railroads stand at an important crossroads. Volume growth is the lifeblood of any organization. But for the railroads to grow their top line, they will need to create a single-car freight service that can truly compete with over-the-road truck.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.