After an unexpected buildup in 2015, U.S. business inventories dipped in the second quarter of 2016—the first contraction since 2011. Inventories should start to grow again before the end of the year.
Seven years into the recovery, the U.S. economy appears to be growing, but sluggishly. Recent figures for real gross domestic product (GDP) growth seem to show significant weakness. In the second quarter of 2016, real GDP advanced at a seasonally adjusted annual rate of just 1.2 percent, and first-quarter growth stood at a mere 0.8 percent. Moreover, real GDP growth in each of the last three quarters was slower than during any of the preceding quarters since Q1 of 2014.
Other data, however, contradict the gloomy picture of stagnation presented by the headline GDP numbers. The U.S. Bureau of Labor Statistics' monthly employment numbers, for example, tell a different story. Both the June and July reports were uniformly positive and strong, in terms of both the number of payroll jobs added to the economy and the increases in hours worked and wages earned. In addition, the labor-force participation rate grew during that period.
A closer examination of the components of GDP growth helps to illuminate the reasons for this apparent disconnect. The bright spot of the second quarter was real consumer spending, which grew at an annual rate of 4.2 percent. Capital spending by businesses and residential investment fell, but the drop in residential investment is likely to reverse due to strong demand for housing. On the negative side, labor productivity has been a soft spot for the economy; nonfarm business productivity declined in every quarter between Q4 2015 and the second quarter of this year, making this the longest slump since the late 1970s. Productivity is an important factor in determining macroeconomic output, wages, and prices; the combination of higher wages and lower productivity is placing downward pressure on corporate profits, which are already under strain from the downturn in energy and commodity prices. Business investment has also been in negative territory for the past three quarters, while new orders for nondefense capital goods excluding aircraft has declined on a year-over-year basis for the past six quarters.
Not all is doom and gloom, however. Real final sales (real GDP less inventories) and final sales to domestic purchasers (real GDP less inventories and exports), which are better measures of the underlying strength of the economy than the headline number, advanced 2.4 percent and 2.1 percent, respectively, in the second quarter—a far cry from the 1.2 percent overall GDP growth seen during that period. This points to inventories as the main culprit behind the poor GDP performance. Indeed, the largest drag on GDP in the second quarter came from a US$8.1 billion drop in real inventories, the first contraction since 2011.
Such a decline portends good things for the economy in the third and fourth quarters, as businesses running on leaner inventories now will invest in building them up in the latter half of the year, thereby contributing to economic growth. Given that the June and July employment reports probably were unsustainably good, it's likely that greater inventory accumulation will resolve the disconnect between GDP and employment data, as the former catches up and the latter cools down.
The 2014-2015 inventory story
Slowing inventory investment has subtracted at least 0.3 percentage points from the annualized GDP growth rate in each of the last five quarters. This drag was the highest in the second quarter of 2016, hitting 1.2 points. An unintended inventory accumulation during mid-2015 is the cause; that excess had to be whittled down before another inventory build could begin. This accumulation was set in motion by a "perfect storm" of factors. These included the following:
West Coast port labor disruptions. In 2014, a labor contract between a dockworkers union and an association representing their employers at U.S. West Coast ports expired. Tensions between the two groups mounted, and the dockworkers were accused of staging a labor slowdown in order to put pressure on the association to meet their demands. Both imports and exports were affected. On the import side, many ships were unable to unload their cargoes, leading manufacturers, wholesalers, and retailers to exhaust their existing inventories and struggle to restock. Many businesses began ordering supplies from other channels. When the labor dispute was resolved in late February 2015, the backlog of goods began flowing through the ports again. This led businesses to experience inventory surpluses, which peaked in the latter half of 2015.
The strong U.S. dollar. The U.S. dollar's marked appreciation since late 2014 caught many exporters off-guard. Increased relative prices placed downward pressure on U.S. exports, which contributed to the accumulation of unsold inventories for exporting companies.
The decline in global oil and commodity prices. World oil and commodity prices plunged in 2014 and 2015, reducing spending on equipment and structures like drilling rigs in the energy and mining industries.
The global economic slowdown. Turbulence in world economies, and particularly China's financial turmoil and economic slowdown, dealt a blow to China's growth and to that of other emerging markets, reducing aggregate demand.
The missing "pump-price dividend." When gasoline prices dropped in 2014, many retailers expected that the resulting savings would spur consumer spending in the third- and fourth-quarter shopping seasons. These businesses stocked up on inventory in anticipation of that demand. However, that demand did not materialize as expected. Instead, households used their "pump-price dividend"—which amounted on average to approximately $14 in savings per week in 2015 compared to 2014—to pay down debts, build up bank balances, and dine out.
Warm weather. Unseasonably warm weather in the fourth quarter of 2015 resulted in poor clothing sales, as customers had little need of heavy winter gear. This led to a significant accumulation of inventories of clothing.
Economic and inventory outlook
When the current inventory drawdown is put into context, things no longer look so grim for the U.S. economy. Real GDP is projected to increase 1.6 percent this year, 2.4 percent in 2017, and 2.4 percent again in 2018. In 2017 and 2018, export and business-investment growth are expected to pick up due to a weaker dollar. Meanwhile, oil and commodities prices are likely to gradually increase during that period. Consumer spending will drive the expansion forward, supported by growth in employment, real incomes, and household net worth. However, auto sales are likely to start declining in 2018 after reaching an all-time high of 17.78 million units in 2017. Housing construction will continue to recover in response to pent-up demand from young adults and improved credit availability. In addition, the Federal Reserve will remain cautious in regard to raising interest rates.
Retailers are likely to lead the way in inventory building this year, but they will take it slowly because of tight margins, fierce competition, and price discounting. However, consumer spending remains one of the main drivers of economic growth, and retail inventory growth is expected to outpace that for manufacturing and wholesale inventory in 2016. (See Figure 1.) Manufacturing and wholesale inventories are expected to weaken in 2016, then grow at a significantly faster pace in 2017 and 2018 once exports perform better due to a weaker dollar.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.