The overall downward rate trend that has characterized the ocean transportation market for some time is continuing in 2016. The Shanghai Containerized Freight Index, which tracks spot rates for container shipments from major ports in China, is down year-on-year, even accounting for both the general rate increases (GRIs) imposed by carriers in January, May, June, and July of this year and the announced peak-season surcharges. Moreover, volume growth continues to fall behind capacity. The industry added just 1.7 percent to its total 20-foot equivalent units (TEUs) in the three biggest U.S. ports (Los Angeles, Long Beach, and New York/New Jersey) in May 2016 against what the research firm Alphaliner projects to be an 8.5 percent net growth in carrier capacity this year.
Another trend the industry has grappled with is the idling of vessels to constrain capacity. The maritime research firm Drewry Shipping Consultants reported a significant increase in idle capacity in July 2016. The timing seems to coincide with peak season, and some shippers, particularly in South China, are feeling localized capacity pinches. Idle ships are expensive, and it remains to be seen whether the carriers have developed enough discipline to manage capacity if rates begin to rise.
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[Figure 1] Shipments scheduled to transit the Panama Canal, July-September 2016Enlarge this image
While some ocean transportation trends have stayed the course, there are many new dynamics in the marketplace. These include the expansion of the Panama Canal and a wave of mergers that has upended vessel-sharing agreements (VSAs), the fallout of which is not yet fully understood. The cost structures underlying all of these factors, which will determine the profitability and price-competitiveness of the industry, also face uncertainty.
This summer, carriers belonging to the 2M, CKYHE, and G6 vessel-sharing agreements have upgraded at least six service strings containing Panamax vessels with post-Panamax or New Panamax ships. This has added substantial capacity to the market, but it has also brought newer, more efficient ships to relatively long length-of-haul service rotations. This should help carriers improve profitability on those strings—provided rates hold with all this new capacity.
It's not just vessels that are being realigned in today's market; the carriers are shuffling, too. With the mergers of CMA CGM and APL, UASC and Hapag-Lloyd, and China Shipping and COSCO serving as a catalyst, carriers have viewed VSA membership as a strategic counterbalance to the economies of scale that past growth and consolidation has provided to industry leaders. Others are joining VSAs to remain viable in a time when bigger is seen as economically better.
By April 2017, the alliance landscape will have changed considerably. As shown in Figure 2, in the current network there are 16 carriers spread across four alliances. Next year, they will be reformulated as 13 carriers grouped in three alliances.
Currently, the 2M is almost 50 percent larger (in terms of capacity) than the next-largest grouping of carriers. Through the consolidation of carriers and a reduction in the number of alliances, the gap in total capacity between the 2M and Ocean alliances will be down to 17 percent, and the smallest alliance will have roughly the same capacity as the former second-largest alliance.
This rationalization of alliances should enable the smaller carriers to continue to compete with the larger carriers on service offerings and economies of scale. And it could pave the way for further consolidation in the industry. For instance, if efficiency is the strategy, will it be sustainable for six independent carriers (and their corresponding overhead) to compete for customers to feed into the THE Alliance network, the smallest VSA in the industry?
The underlying cost structure of ocean transportation is also a potential source of uncertainty. Bunker fuel prices were down by more than US$100 per metric ton in July compared to the same time last year, and charter rates for New Panamax containerships declined by more than 30 percent, according to the U.K.-based shipping conglomerate Clarksons. In fact, containerships of most classes are trading at or very near historical lows.
Some carriers are taking advantage of today's low vessel-chartering costs. For example, South Korea's Hyundai Merchant Marine restructured its charter rates in an effort to gain access to state support for the purchase of mega-ships, which could set Hyundai up for long-term profitability and provide the 2M vessel-sharing agreement with additional capacity. It's unclear, however, how long this era of low underlying costs will last.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”