What a difference a year makes. In 2014, the U.S. domestic for-hire trucking industry experienced a bounce-back after several years of contraction. Total tons and ton-miles reached the highest level in years, rates were on an upward slope by the end of that year, and, according to the American Trucking Associations, trucking revenue grew to over $700 billion for the first time ever. But just one year later, rates, tonnage, and revenue were stagnating, and the outlook was—and still is—trending toward slow growth in freight movements.
IHS Markit, a global provider of business information, analytics, and solutions, expects total U.S. domestic for-hire truck tonnage will see low year-over-year growth rates over the medium and long term. The proprietary IHS Transportation Transearch database of U.S. commodity movements shows that after a solid 2014, for-hire truck tonnage grew at a rate of just over 1 percent in 2015, to a total of roughly 4.4 billion tons handled by truckload carriers and 110 million tons by less-than-truckload (LTL) carriers. By the end of 2016, total tonnage for both truckload and LTL carriers is expected to be up only slightly—less than 1 percent each—from the 2015 year-end totals.
Truck tonnage should recover slightly in 2017 and 2018. Over the next decade, truckload tonnage is expected to increase at an average annual rate of 1.9 percent, while less-than-truckload tonnage will grow at a 2.5 percent rate. (See Figure 1.) Even with higher growth rates, total LTL tonnage is not expected to exceed 3.0 percent of the total for-hire domestic tonnage during the forecast period.
Why the slowdown?
The slow growth in truck tonnage doesn't seem to be due to any shift to other transportation modes. In fact, any move from truck toward rail intermodal should not impact the total tonnage on the road, as the typical container shipped on the rails has a corresponding truck drayage movement on both the origination and termination sides. Nor are we seeing private fleets taking business away from for-hire carriers. Private fleets are expected to see the same tonnage softness as for-hire trucking, and companies with private fleets increasingly are considering outsourcing their moves to dedicated, for-hire carriers as a cost-cutting measure. Additionally, rail carload and inland barge tonnage are both down. While these are not traditionally competitors for truck tonnage, this decline is another indicator that the slowdown is systemwide and is not limited to any particular mode.
Limitations on the availability of drivers do not seem to be causing the slow growth, either. While the industry continues to experience a shortage of qualified drivers, it's also true that trucking companies are looking to reduce excess capacity rather than expand their hiring. One indication of that trend is a sharp decline in orders for heavy-duty Class 8 tractors, down by one-third year-over-year as of June 2016.
Instead, the overarching reason for slow growth in truck tonnage is weak economic growth in the short term. In other words, the cargo is not there to be moved in the first place. Even the few bright spots in the economy may not offer much hope for a trucking recovery in the near term. The most recent data from the U.S. Department of Commerce shows housing construction rebounding from recession levels, particularly in the West and Northeast. Spending on highway and road construction has also been rising every year since 2011, to an estimated $1.07 billion in 2015, according to the U.S. Census Bureau.
While this is certainly good news for the U.S. economy as a whole, the impact on the trucking sector is somewhat circumscribed. For one thing, the effects tend to be more regional; shipments in the construction industries often are associated with a shorter length of haul and therefore have a smaller revenue impact. For another, many of the primary commodities used in those industries—particularly aggregates, steel, lumber, and other building materials—are more likely to be transported by specialty haulers, so the gains are limited to a subsector of the for-hire trucking industry. Due in part to these factors, it is likely that the growth of freight movements will lag behind the growth in U.S. total gross domestic product (GDP).
The road ahead
Shippers have already been experiencing the impact of slow freight growth in the form of lower rates. In May, the Cass Truckload Linehaul Index, which measures per-mile truckload rates, showed three consecutive months of decline and fell to its lowest level since the summer of 2014.
IHS Transportation expects trucking prices to start heading upward in the second half of this year, assuming carriers are able to constrict supply enough to support higher rates. Other potential factors behind rate increases include higher costs for trucking companies in the form of higher wages and fuel prices. Due to the soft market, costs are currently out of synch with rates, and carriers are anxious to pass those higher costs along to customers as soon as the market allows. The industry's extremely high turnover—over 100 percent—and a period of wage stagnation in recent quarters could lead to driver wage increases. Additionally, average highway diesel prices started the year at $2.00 per gallon, but by the end of 2016 could be over $2.50 per gallon, echoing crude oil prices, which at this writing have bounced from their bottom of around $30 a barrel to more than $50 a barrel.
The expectation is for slow growth to continue. With energy prices low and employment gradually improving, U.S. consumers may be inclined to spend more of their paychecks, driving up demand for retail goods and therefore demand for transportation services. But there are a number of risks to consider. Unanticipated economic, political, or security shocks could upset the economic recovery. Another recession could mean a decline in freight movements; it could also lead to higher freight costs as smaller carriers go bankrupt and capacity shrinks further. Federal regulations, particularly upcoming greenhouse gas emissions standards and potential changes to hours-of-service restrictions, could also impact the trucking industry by reducing capacity and further slowing growth. And finally, what happens abroad has a direct impact on U.S. domestic trucking: a slowdown in the global economy or a revisiting of trade agreements may result in fewer goods and materials being transported to and from U.S ports of entry. With so many risk factors in play, buyers of trucking services will need to be vigilant if they're to anticipate how rates and capacity will play out in the coming year.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.