Although still relatively new to their careers, the recipients of this year's CSCMP Emerging Leader Award are already making an impact on the supply chain profession.
Now in its fourth year, the Council of Supply Chain Management Professionals' Emerging Leader Award has proved once again that the future of supply chain management is in excellent hands. Despite their relatively short time in the profession, this year's award recipients—Diego De la Garza, Brian Jacobson, and Paul Rohrbaugh—have made significant contributions to the field while focusing on solving real-world problems. The three were chosen because of their personal career accomplishments and their record of achievement in the supply chain profession, as evidenced by awards, peer recognition, and recommendations.
Their current positions illustrate how varied the profession is today. De la Garza is an associate director at Source One Management Services, a provider of procurement services, while Jacobson is a strategic account manager at the third-party logistics company C.H. Robinson. Rohrbaugh, for his part, co-founded the simulation consulting and training company Sterling Simulation at the age of 26, after working as a process-improvement consultant at PepsiCo.
The award winners were honored at CSCMP's 2016 Annual Conference in Orlando, Florida. Before the conference, Supply Chain Quarterly Senior Editor Susan Lacefield asked them to reflect on their careers so far as well as their future aspirations. Her interviews with De la Garza and Jacobson appear below. (Rohrbaugh was unable to participate by press time; his interview will be published on our website at a later date.)
BRIAN JACOBSON
In addition to his role as a strategic account manager at C.H. Robinson, Jacobson manages the company's Global Accounts Center in Phoenix, Arizona. While at C.H. Robinson, he has worked on many customer projects, focusing on solution design, network optimization, transportation management, and merger integrations. Jacobson graduated from Arizona State University (ASU) in 2010 with a bachelor's degree in supply chain management. In 2015, he earned the APICS Supply Chain Professional designation.
What attracted you to supply chain management as a profession?
I enrolled at ASU as an engineering major, but midway through my second year I changed to supply chain. At the time, I felt like engineering would be too theoretical, and I wanted to do something that could make a more immediate impact within a company. My thoughts were cemented during my senior year at ASU when we partnered with Target for a case study focused on network optimization. The cross-functional nature of that case study, combined with the analytical approach to a solution, appealed to me and drove my excitement for the industry.
What surprised you about the supply chain field when you entered the workforce?
The thing that surprised me most was how few people in supply chain roles had degrees related to supply chain or logistics. Most of the people I was working with had entered these roles out of necessity, not because they were passionate about the industry. Supply chain as a science is still a very young discipline, which means that there's more opportunity for young professionals to be thought leaders within their organizations as well as within the industry.
Are there any projects or assignments you've worked on that you're particularly proud of?
Over the past seven years, I've had a chance to drive change in many of my clients' supply chains, but the most exciting one has been my most recent project. I began working with a health-care company in 2014, and over the past three years, I have been able to implement best practices and solutions to manage that organization's spend more effectively while simultaneously lowering their risk and managing through transformational changes within the customer and the industry.
If you were to speak to a college class of supply chain majors, what advice would you give them?
Learn as much as you can about the other business disciplines. Supply chain is as much about what happens in the boardroom as it is about what happens in the warehouse. Business acumen is a critical skill to have in order to be successful in today's world. Understanding what drives the decisions that CEOs are making gives you insight into what decisions you should be making to align with those decisions.
What advice would you give to companies looking to attract young supply chain professionals?
Millennials are looking to be able to drive a solution and control their own piece of the pie. Rotational programs where young professionals can learn different aspects of a company's supply chain are great tools to give millennials the background they need in order to take ownership of a piece of your supply chain. ... Top-performing young professionals will ask for larger and larger roles and responsibilities, and if you allow them to grow into those roles, you will be rewarded with an employee who is willing to do anything to improve your supply chain and help drive the bottom line.
Where do you see yourself 10 years from now?
I hope to be working with global companies to navigate through new regulations and technologies, developing solutions to help manage change and risk within their supply chains. In addition, I'd like to use my supply chain skills to help local charities optimize their logistics arms so they can be more effective in their communities.
DIEGO DE LA GARZA
As an associate director at Source One Management Services, De la Garza manages the provider's Chicago operations and leads its Nearshoring Advisory Practice. His experience includes direct materials, logistics, industrial supplies, information technology, professional services, and facilities in manufacturing, technology, pharmaceuticals, and financial services. The bilingual De la Garza graduated from Universidad La Salle, A.C., in Mexico and earned an MBA from La Salle University in Philadelphia, Pennsylvania.
What attracted you to supply chain management as a profession?
Early on, I sought a holistic education that wouldn't limit my focus to a single area. I pursued a dual degree in international business and commerce first, and then went for a dual master's degree in finance and management. During the course of my studies, I learned how the supply chain management function offered a well-defined value proposition within a business and across multiple levels of the organization. That kind of broad-reaching influence was really interesting to me.
What surprised you about the supply chain field when you entered the workforce?
The endless opportunity to generate tangible results and truly impact operations was incredible. Additionally, the environment constantly challenged me (and still does) to be creative. I found that supply chain presented the right conditions for me to thrive, even more than what I had initially expected. In particular, I enjoy how rapidly the supply chain is transforming—from the emergence of new technologies to the development of new best practices. The tremendous strategic relevance that supply chain, procurement, and sourcing practices have acquired continues to surprise me.
Are there any projects or assignments you've worked on that you're particularly proud of?
I'm especially proud of the development of Source One's Nearshoring and Global Sourcing practice. It began a few years back as a rather simple exercise for a client who needed to identify a competitive manufacturer of hand tools in Mexico. Through the project, however, we ended up establishing a new business relationship that lowered material and labor costs substantially and improved quality significantly. Today, I lead a practice that allows us to assist companies in transitioning and relocating their manufacturing operations to new locations worldwide. Our efforts help our clients expand to new markets and establish operations that are more efficient, competitive, and cost effective, while providing opportunities for new markets to develop, especially in my native Mexico.
If you were to speak to a college class of supply chain majors, what advice would you give them?
To realize the value their profession has, and that there is potential everywhere and endless opportunities to generate an impact. What we do with our craft, from within the organization, can go beyond efficient supply chains and streamlined processes. It can create opportunities for new businesses, increase diversity, and build bridges and strong relationships. I've negotiated millions of dollars of cost savings in my career, but the real reward has been in creating pockets of collaboration where they didn't exist before—and those produce more sustainable long-term benefits for the business. I'd also say that networking is crucial to collaboration and success, so they should surround themselves with people whose mission is to add value and with true mentors who seek to raise the bar without compromising value.
What advice would you give to companies looking to attract young supply chain professionals?
To create an environment that fosters creativity and that challenges people to use their skillset while presenting them with the opportunity to learn. ... I try to promote a culture of entrepreneurship, where people can self-start initiatives, collaborate, and take ownership of their work. As a result, we have a very talented pool of people who constantly feel accomplished and continue to thrive; they are key to our growth as a company that embraces challenge as part of its development. This model has clearly worked for us, and I would recommend any company to be creative in presenting young talent with a platform that promotes these values.
Where do you see yourself 10 years from now?
My goal is to continue to help my practice grow exponentially, and to become a driver for innovation within supply chain, procurement, and strategic sourcing. I envision a much more robust operation for our global practice that continues to bring new ideas and best practices to new and remote locations. The value proposition for supply chain is going to continue to evolve as technology and the worldwide business landscape shift—so we must necessarily evolve with it.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”