In countries that are recovering only sluggishly from the Great Recession, many of society's major challenges have been blamed on globalization. According to a popular view, the lowering of trade barriers in global markets and the increased flow of goods and labor across national borders have caused wage stagnation, fewer job opportunities, and widening income inequality, among other problems. Resistance to globalization has spawned a backlash in developed economies, with the United Kingdom's "Brexit" vote to leave the European Union and the outcome of the U.S. presidential election being two major recent examples. This is not a new phenomenon, however, and one does not have to look far to find other examples. The North American Free Trade Agreement (NAFTA) of the 1990s faced fierce opposition, epitomized by the presidential candidate Ross Perot's 1992 declaration that if it were enacted "there will be a giant sucking sound going south." Meetings of the World Bank, World Trade Organization, and International Monetary Fund were all marked by fierce anti-globalization protests throughout the 1990s and early 2000s.
Historically, a country's popular sentiment around globalization has varied in proportion to the health of its economy. The Great Depression of 1929-1939 presents a clear example; as the U.S. economy's performance worsened, legislators embarked on a program of increased protectionism that included the Smoot-Hawley tariffs, which were countered by tariffs raised by other countries. This type of trade war is widely regarded as having exacerbated the Depression.
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[Figure 1] Real U.S. mean household income by quintileEnlarge this image
Support for globalization is currently at another low point. In the United States, presidential candidates of both major parties were opposed to the Trans-Pacific Partnership (TPP), while one went further, labeling NAFTA the "worst trade deal in history" and making reducing immigration a major campaign plank. The unsatisfying pace of the economic recovery since the Great Recession, which ended in June 2009, and the displacement of workers due to the development of new technologies have caused stewing economic anxieties for many in the country, amplifying anti-globalist attitudes. The Great Recession was brutal for many middle- and lower-income households, and many middle-class families were forced into a lower standard of living during the recession and the subsequent anemic recovery. (See Figure 1.)
Things are finally starting to improve for many American households. In 2015 household income made a comeback, gaining 5.2 percent—the largest one-year increase on record, and the first statistically significant increase since 2007 (standing only 1.6 percent below its 2007 level). Real median household income has not yet regained its pre-recession peak, but we expect it to surpass its 2007 level next year. (See Figure 2.)
Americans have not been alone in their angst. Many in the U.K.'s middle class, especially in rural areas, saw their standard of living slip as well. The resulting backlash in that country has occurred alongside a corresponding increase in anti-immigrant sentiment. Indeed, resentment over high rates of immigration was a major factor in the outcome of the vote to separate from the European Union.
Brexit and political uncertainty in Europe have clouded Europe's economic outlook. There are elections scheduled for 2017 in the Netherlands (March), France (April/May), and Germany (around September). Moreover, Italy's prime minister resigned in early December, and new elections potentially could be called next year. Now the recent U.S. election has added to those risks. The outcome of the U.S. election could not only embolden right-wing populist parties in Europe, but it could also make the Brexit negotiations more complicated.
The perils of protectionism
Resistance to globalization is spreading and gaining attention, but it is highly misguided. Although freer trade and immigration do produce "winners" and "losers," their net effects have been unambiguously positive for developed economies. Six years after NAFTA's signing in 1994, the U.S. economy was booming, and the unemployment rate reached 3.8 percent—its lowest point in 30 years. NAFTA probably helped, and it certainly didn't hurt. Similarly, immigrants almost always provide a net benefit to a host economy. Although this is particularly true of high-skilled immigrants—a group that disproportionately creates businesses, earns doctorates in science and engineering, files patents, and wins Nobel Prizes—it is also true of low-skilled immigrants. These workers typically do not cause lower wages or outcompete the native-born for jobs. Instead, they take jobs native workers do not want, such as those in the agricultural and cleaning industries.
The effects of technological growth on a developed economy are virtually identical to those of globalization—but they occur on a much larger scale. On balance, both forces destroy jobs but create more than they eliminate. The effect is asymmetrical, however. Workers with lower levels of skills, education, and mobility tend to lose out, while higher-skilled workers generally benefit. However, all consumers, especially the poor, benefit from the better product quality and lower prices that result.
Because the costs of these effects in the form of lost jobs are easier to spot than diffuse increases in purchasing power and economic performance, it can be politically convenient to oppose free trade and immigration. But efforts to limit globalization—through such means as protectionist tariffs—both raise prices and damage the competitiveness of domestic industries that import raw materials. Instead of focusing on globalization itself, attention would be better spent on helping those hurt by globalization and technological advancement. There are plenty of ways to do it: increasing access to higher education and job training, growing wage insurance programs, and expanding negative income taxes (such as the U.S. earned-income tax credit), to name just a few. These types of policies produce much more socially beneficial results than attempting to halt globalization or technological growth.
The election of Donald Trump as the next president of the United States has the potential to upend the global status quo and to alter the economic outlook. In part, the degree of disruption will depend on the extent to which his protectionist talk carries through to his policies. If the Trump administration's actions mirror some of its more extreme campaign rhetoric—if it places significant barriers on trade or carries out mass deportations—then gross domestic product (GDP) growth and growth in trade will likely both diminish even as inflation increases, a condition known as "stagflation." On the other hand, if he pursues more pragmatic, "pro-growth" policies, then economic growth, interest rates, and inflation will all be higher. This latter outcome would benefit most, but not all, of the countries around the world.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."