Dr. Chris Caplice wants to make supply chain education freely available to anyone, anywhere. More than 150,000 people from 190 countries have taken him up on that offer so far.
Before Chris Caplice, executive director of the Center for Transportation and Logistics at the Massachusetts Institute of Technology (MIT), got involved in supply chain management, he was a civil engineer. He's still passionate about identifying problems and solving them with an engineer's quantitative approach. Today, though, he's applying his considerable analytical skills to a new area: not just what is taught in supply chain management (SCM), but how it is taught.
As a leading proponent of online education in SCM, Caplice has worked with colleagues to design, implement, and teach a variety of online courses at both the undergraduate and graduate levels. The aim: to use technology to make high-quality supply chain education available to anyone, anywhere in the world. Through the new MicroMasters in Supply Chain Management program he leads, this vision is expanding beyond MIT to include a variety of programs at more than a dozen other universities.
For his leadership in making educational opportunities in supply chain management more widely available, Caplice received the 2016 Distinguished Service Award (DSA) from the Council of Supply Chain Management Professionals. The organization's highest honor is given to an individual for significant achievements in the logistics and supply chain management professions.
Caplice recently spoke about innovations in education with Supply Chain Quarterly Editor Toby Gooley.
Name: Chris Caplice, Ph.D. Title: Executive director, Center for Transportation and Logistics (CTL); founder, MIT FreightLab; chief scientist, Chainalytics Organization: Massachusetts Institute of Technology Education: Doctorate in transportation and logistics systems, MIT; Master of Science in civil engineering, University of Texas at Austin; Bachelor of Science in civil engineering, Virginia Military Institute Recognitions: 2016 CSCMP Distinguished Service Award and 1996 Doctoral Dissertation Award; 2016 MIT Silver Family Research Fellow Previous Experience: Taught at Virginia Military Institute; senior management positions, Logistics.com, SABRE, and PTCG; U.S. Army Corps of Engineers CSCMP Member: Since 1994
What are your responsibilities at the Center for Transportation and Logistics? How does CTL fit with other programs at MIT?
CTL is an interdepartmental center that focuses on all issues related to supply chain management, logistics, and freight transportation. We do three things: education, business partnerships/corporate outreach, and research. ... We have a great team of researchers and faculty, so my main responsibility is just ensuring that all the programs work together!
You may have noticed that there is no Department of Supply Chain Management here. One of the benefits of CTL being independent and interdepartmental is that we're able to bring different disciplines to bear on the field. That frequently includes the Media Lab, the School of Engineering, the Sloan School of Management, urban planning, and others. The fun thing is that we can tie so many different disciplines together.
Are you working on any major research projects?
In the past couple of years I've mostly focused on developing online education, but there are three other projects that I've been involved with. We just finished a project called "Voice of the Machine" with Drs. Francisco Jauffred and Daniel Steeneck. With the advent of the Internet of Things, we can now get signals such as diagnostic tests from equipment in the field. We worked with a company called OnProcess Technology to gather signals from machines' self-diagnostic tests and see if we can do anything proactively with them. We found that while the ability to predict one machine failing is weak, over a long period, and in the aggregate, the machines give us good signals we can use to allocate service-parts inventory and potentially reduce safety stock by up to 10 percent.
A second project was with a large restaurant chain. Every restaurant has restrictions on how much it can store in the backroom. If you devote more square feet there, then you don't have that square footage out in front. We wanted to know how that could affect service levels. As demand increases, do we have to increase the size of the storeroom, or can we make it more efficient? How do pack size and delivery frequency affect service levels? We're trying to determine the optimal order-stocking frequency. This is becoming more relevant for retailers, because with omnichannel the backroom is now serving multiple purposes.
A third project concerns better synchronization of transportation flow with inventory flow. Suppose I have different transportation options, and each has different costs, transit time, lead time, and capacity. How do I select the best mode—ahead of time, in my contracting—to best handle varying demand? Tied to that is inventory: some stock-keeping units (SKUs) are predictable, while others are not. Is there a way to synchronize both of these flows, and can I allocate the right SKUs to the right mode in advance?
CSCMP described you as leading the charge in "democratizing supply chain knowledge." What does that mean to you, and why is it important?
Higher education is facing a major decision. The way we teach in graduate school hasn't changed in 100 years: we lecture to a room of students; assign them a problem set, which they turn in two weeks later; and then we grade it and give it back to them two weeks after that. So after a month they get feedback. Does that still work today?
We're pushing ourselves to find out if we can deliver high-quality, graduate-level education that can be accessed by anyone across the world. For example, through edX [an online learning system founded by Harvard University and MIT] we want to educate the world for free. People should be able to get the knowledge they need—that's rule number one. Sometimes people want certification that they have mastered certain knowledge and skills. So, our second rule is to credentialize at cost. This cannot be done for free since it involves a lot more effort and work. Our third guiding rule is to be able to work with companies to customize the courses to fit their specific needs. We're finding that companies don't always want courses exactly as we created them; they choose modules and blend them to meet their own needs.
How does the new MITx MicroMasters credential in Supply Chain Management program work?
Over the past two years, more than 150,000 unique people from 190 countries have registered for at least one online course in supply chain management. In addition to demand for these courses there was tremendous demand for a formal MIT degree. So, in October of last year MIT President Rafael Reif announced the launch of the MicroMasters Credential, with our supply chain program being the very first. To earn the credential, students have to successfully complete a series of five courses and pass a final, proctored exam. If they are accepted to MIT, we will award them approximately one semester of credit. This is the first time MIT has awarded credits for online courses. It's online, but it still has the rigor and depth of graduate-level work. Also, through edX we are now offering about 20 different MicroMasters courses in a variety of subjects across about a dozen universities.
One thing we've learned is that there's no one best way to teach everything. There is a whole continuum, a portfolio of teaching methods, and you have to match that to the content and to the audience. For instance, we found that an analytical method like how to set inventory levels is best taught not necessarily in a lecture hall but via video. Students can move at their own pace; they can stop, start, and review as often as they need to. However, other things are best taught face-to-face, like case studies using the Socratic method, where students debate among themselves. Educators are realizing that for online teaching as well as in-residence graduate and executive education, it's more effective to do the prep work first, and then have face-to-face learning and discussion.
Launching the MicroMasters Credential required you to champion massive online open courses (MOOCs). How successful have they been?
The number of of registrations for an online course can be huge, and the number of people who are seriously doing something with it much smaller. After all, there is no charge, so the "cost" of registering is just a click. The number of registrants who are paid, verified students who want to be credentialed is averaging 12 percent for our courses. Those who are paid and verified tend to score higher on average, and by orders of magnitude are more likely to complete the course. We've awarded over 11,000 course certificates to almost 7,000 individual students over the past two years. To put this number in scale, I would have to teach for almost 100 years to reach this many students using traditional methods!
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."