The technology giant strengthens its supply chain talent pool by focusing on geographic, cognitive, skill, and generational diversity; its unusual approach to leadership development has created a deep bench of internationally savvy managers.
Contributing Editor Toby Gooley is a freelance writer and editor specializing in supply chain, logistics, material handling, and international trade. She previously was Editor at CSCMP's Supply Chain Quarterly. and Senior Editor of SCQ's sister publication, DC VELOCITY. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Lenovo, best-known for its laptops, also makes and sells desktop and tablet computers, smartphones, and servers. Because the company serves customers in 160 countries, its supply chain organization values a diverse, international workforce.
Supply chain executives in North America who are faced with human resource challenges can take heart: they are far from alone. According to Nicole Jefferies, executive director, worldwide fulfillment for the technology giant Lenovo, the supply chain talent shortage and its attendant difficulties in recruiting, developing, and retaining supply chain professionals is a global phenomenon. "It's a very competitive talent marketplace everywhere we do business," she said in a presentation at the Gartner Supply Chain Management Executive Conference, held in late May in Phoenix, Arizona. That is saying something: Lenovo, which provides computers, smartphones, and servers, has customers in more than 160 countries, and employs more than 55,000 people.
As a truly global business—the company even has two headquarters, one in the U.S. and one in China—Lenovo seeks to capture the business benefits of its employees' diversity while minimizing barriers like language. That approach gives the company "access to innovation and thought leadership globally," not just at corporate headquarters, Jefferies said.
The company values other types of diversity beyond geography, she added. One is generational: About 8 percent of Lenovo's employees are baby boomers born between 1946 and 1960; 32 percent are Generation X, born between 1961 and 1980; and 61 percent are millennials born after 1980. Like the talent shortage, intergenerational conflict seems to be a nearly universal problem. Jefferies related a recent conversation with a Brazilian plant manager, who contended that millennials were his "biggest problem." In her view, managers' attitudes are the problem; they don't understand how to relate to and get the best out of their younger employees, she said. Jefferies offered some recommendations:
Millennials are easily bored. They like to multitask and are more productive when they have a lot of projects and variety in their work.
Adjusting the standard 9-to-5 workday to accommodate millennials' desire for flexibility makes a big difference in their job satisfaction and their level of engagement.
They will play by the rules, but only if you define those rules and clearly communicate specific expectations.
Lenovo also values and pursues cognitive, skill, and functional diversity in its global supply chain workforce. Thirty percent of supply chain employees are engineers, valued for their ability to solve problems, analyze supply chain networks, and manage automation. Fourteen percent focus on customer experience; their performance is measured based on customer satisfaction, Jefferies said. The remaining 56 percent fall under the foundational "plan-source-make-deliver" functions.
Talent development occurs through a combination of formal learning, learning through relationships, and "learning by doing." For example, employees may take a class in lean manufacturing processes in the morning and then put what they learned into practice in the afternoon. This lets them get experience immediately, rather than waiting until after a months-long program has ended, Jefferies said.
Lenovo's supply chain organization uses techniques like pairing an experienced employee with a newer one who has "a beginner's mind," a Zen Buddhism term for someone who is completely fresh to an idea or situation and thus has no preconceived notions. Both can learn from and spark ideas in each other, Jefferies explained. Another is a "mentoring circle," a group of about 10 people with similar functional responsibilities and skills. They meet regularly to share ideas, concerns, and advice with each other, an approach that builds a supportive peer group and "allows you to scale up one-on-one mentoring," as opposed to the time-consuming responsibilities of individual coaching, she said.
To develop managers and executives who are comfortable with the global nature of Lenovo's business, the company developed a mid-career rotation program that sends candidates to work in Europe, the Americas, and Asia. "This program helps [participants] to learn how to manage teams everywhere, not just in their home countries," Jefferies said. For such international programs to succeed, she added, companies must pay special attention to how the program is structured and candidates are selected. Lenovo sends its managers overseas with specific objectives for building relationships and gaining expertise. To help ensure a successful experience, participants are paired with a local mentor in each location. Assignments last eight to 10 weeks—"long enough that they will be viewed as colleagues and learn a lot, but not so long that it's disruptive to the individual and the local organization," Jefferies said.
A separate program is targeted to managers with executive potential who are already experts in their particular field. Launched seven years ago, the program sends high-potential employees on a trip together; as they travel, they work on building leadership skills, problem solving ability, empathy, and a network of peers. According to Jefferies—a member of the inaugural group—the program has been effective in identifying strong executive candidates and in improving retention. Currently about 40 percent of program graduates are Lenovo executives, according to Jefferies.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.