Optimism is not enough: Realization of pro-growth policies will shape U.S. economic outlook
Congress and the White House are likely to implement a modest pro-growth agenda, encouraging continued consumer confidence and economic growth for the next few years.
The surge in business confidence has a lot to do with the expectation that President Trump and the Republican-led Congress will cut corporate taxes, reduce personal income taxes, remove regulations, and introduce more pro-growth policies. These measures, it is assumed, would lead to stronger economic growth, increased profits, and expanded capital spending, which, in turn, could help boost productivity growth—turning the "soft" data into more objectively quantifiable economic reality.
Article Figures
[Figure 1] Consumer and business optimism rise togetherEnlarge this image
[Figure 2] Income and consumption to surge with fiscal stimulus in 2018Enlarge this image
The "wealth effect" and "animal spirits"
Consumers have been doing most of the heavy lifting in the U.S. economy over the past several years. Now, rising stock prices coupled with a stronger housing market are pushing up household wealth, further stimulating consumer spending through the phenomenon known as the "wealth effect." The idea is that when households' stock market portfolios and home values rise, consumers feel more financially secure, which causes them to increase their spending even if their income is unchanged. The wealth effect is one example of a real impact of "soft" consumer attitudes; economists estimate that it may boost consumer spending by about 3 cents on the dollar. However, "hard" economic factors like improved job prospects, lower income tax rates, and rising real wages have a significantly stronger impact on consumer spending.
For the most part, the surge in "soft" indicators has been unaccompanied by equivalently strong "hard"
economic data. Although it was mostly a function of one-off factors and seasonal effects, the first quarter's
real gross domestic product (GDP) growth rate, measured at 1.2 percent (annualized) as of this writing, was the weakest since Q1 of 2016. Additionally, the average monthly payroll increase in March, April, and May was 121,000, compared with 201,000 in the prior three months.
Yet the U.S. economy is strengthening. The unemployment rate currently stands at 4.3 percent, the lowest since 2001, and there is ample evidence that the economy is chugging along at a 2.0–2.5 percent growth rate. The growth in final sales to domestic purchasers, which excludes inventories and exports (and therefore is a better gauge of the economy's underlying growth rate), was 2.0 percent in the first quarter. In light of this strength, the U. S. Federal Reserve is likely to continue its gradual pace of rate increases, such as its recent decision to raise the target range for the federal funds rate by 25 basis points, to 1.00–1.25 percent.
But the size of the disconnect between the "soft" and "hard" data (for example, income, profits, and interest rates) suggests that the surge in business and consumer confidence is a manifestation of "animal spirits." This term, first used by John Maynard Keynes to explain investment behavior, is now used to describe consumer and business dynamics, which can be better understood by considering the interactions and contrasts between "soft" and "hard" indicators.
Expecting a wave of pro-growth policies, markets reacted to the November election with exuberance. However, consumer sentiment could change if there is a sufficient shock. In particular, concern is growing that amid the political turmoil in Washington the Trump administration's and Republican majority's reform agenda could come up short. Already, progress on health-care and tax reform has slowed considerably. The American Health Care Act, passed by a razor-thin margin by the House, is unpopular with the public. The corresponding Senate version of the bill has yet to be finalized or its contents released to public scrutiny. On the tax front, House Republicans' plan for a border adjustment tax (BAT) has been opposed by some members of both the House and the Senate, and the president's position is unclear at this writing.
Meanwhile, the White House's public tax plan still only consists of a one-page outline. Given these obstacles, it is unlikely that legislation will be passed on either of these priorities by the end of the year. Still, some progress has been made in other areas; in June the Trump administration rolled out its infrastructure initiative, and through its executive powers the White House has slowed or reversed the expansion of regulatory controls on business.
Robust growth depends on economic agenda
In spite of these concerns, we continue to believe that, on balance, a modest pro-growth agenda is likely to
be implemented next year. Our assumptions for these changes include:
A reduction in the statutory corporate income tax rate from 35 percent to 25 percent, partially offset by fewer
tax breaks, starting in January 2018;
Repatriation of US $800 billion of foreign profits at a reduced tax rate of 10 percent in 2018;
Personal income tax reforms that lower the average effective federal tax rate from 20.3 percent to
19.6 percent in January 2018; and,
Additional public infrastructure investments totaling US $250 billion over 10 years, starting in Q1 of 2018.
At the same time, several of Trump's priorities are unlikely to gain traction, such as the border adjustment tax
mentioned earlier, significant capital expenditures, major changes in health care, or major changes to international
trade policies.
IHS Markit predicts robust economic growth in the next two years, but this outlook
is predicated on the passage of a pro-growth agenda of roughly the shape described. We expect that real GDP growth will
be 2.3 percent this year, and that it will accelerate to 2.7 percent in 2018—but only if fiscal stimulus is enacted.
Consumer spending will remain an engine of U.S. economic growth, supported by rising employment, disposable incomes,
and household wealth. Income tax cuts in 2018 will likely accelerate a hike in spending growth and the personal saving rate.
Real consumption is projected to grow 2.6 percent this year and 3.2 percent in 2018, then ease to 2.9 percent in 2019 as
the stimulus wears off. (See Figure 2.)
In this outlook, business fixed investment will benefit from strengthening global markets, firmer commodity prices,
an easing of regulations, and tax cuts in 2018. With oil and natural gas prices likely to climb higher, growth in
mining structures should remain solid during 2017 and 2018. Consistent with this story line, we expect Federal Reserve
policy rate increases of 75 basis points in each year through 2019 and a cautious reduction in the Fed's asset holdings.
Brisk sales, low inventories of homes for sale, and rising prices will encourage more homebuilding, even as interest rates
rise.
Measures of consumer confidence remain very close to their post-election highs, and as of early June, stock
indices were hitting all-time records. But an economy cannot run on animal spirits alone, and the growth rate during
the next few years will depend on the policies that the Trump administration and the Republican majority are
able to enact.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.