For the past 10 years, Gartner has conducted a study of supply chain management technology users' wants and needs. For that study, we ask end users to comment on their priorities, challenges, and investment strategies related to those technologies. The 473 respondents who completed the 2017 survey were qualified according to industry as well as their personal involvement in decisions regarding supply chain management processes, strategy, and supporting technology. A key component of the study is to evaluate how various factors like information technology (IT) investments influence supply chain maturity.
A notable takeaway from this year's study is that better allocating supply chain IT investments appears to be a key contributor to improving supply chain maturity. This matters because Gartner's research has consistently found a strong correlation between a company's supply chain maturity and its overall business performance. Nearly 90 percent of organizations at the highest (Stages 4 and 5) supply chain maturity levels are above-average performers or leaders in their industry while, regrettably, over 40 percent of companies at the lowest (Stage 1) supply chain maturity level are below average.
Article Figures
[Figure 1] SCM IT budget allocation by supply chain maturityEnlarge this image
Measuring maturity and IT spending
The relationship between supply chain maturity and investments in supply chain IT was revealed by examining respondents' answers in the context of both Gartner's supply chain maturity model and the "Run, Grow, Transform" framework Gartner uses to categorize IT spending.
The supply chain maturity model defines five stages for supply chain capability: React, Anticipate, Integrate, Collaborate, and Orchestrate. To reach the highest level of maturity, companies must sequentially progress through each stage:
Stage 1 (React) supply chains are revenue-focused and have a "firefighting" operational culture and a fragmented approach to product supply and delivery. Supporting technology is lacking and/or fragmented, and individual business units rely on a mix of legacy systems, third-party software, and spreadsheets to support supply chain functions.
Stage 2 (Anticipate) supply chains begin building more cohesive organizations with greater emphasis on standardizing processes and reducing costs. They focus supply chain IT investments on specific operating functions, although these remain disconnected due to the lack of an integrated supply chain strategy.
Stage 3 (Integrate) supply chains seek to efficiently deliver outcomes across the value chain by crafting a holistic design of supply chain processes that span functional boundaries. The supply chain organization's expanded scope of control includes planning and execution functions as well as, at minimum, a center of excellence to support strategy, design, and performance improvement.
Stage 4 (Collaborate) supply chains strive to better align with and deliver customer-defined value through a market-based orientation and "outside-in" supply chain design. Companies develop cost-to-serve insights and begin working with selected customers and strategic suppliers to develop and optimize multienterprise business processes.
Stage 5 (Orchestrate) maturity is likely relevant for only those few companies that have the market-leadership position, vision, and capability to go beyond one-to-one collaborative relationships. Success requires cultural values and governance that balance operational excellence with innovation and multienterprise value creation through partner ecosystem orchestration.
In the "Run, Grow, Transform" framework, run-the-business IT initiatives address essential, generally undifferentiated business processes. These typically focus on operational processes, maintaining the status quo, reducing costs, and improving accuracy or control. In supply chain IT this can include things like infrastructure costs, application maintenance, and basic support services. Grow-the-business initiatives aim to improve operations and performance within current business models. They often are measured in financial terms, such as revenue and earnings, or in operational terms, such as cycle times, customer retention, or quality. A key aspect of a grow-the-business discussion is that the value comes from directly affecting existing business processes. In supply chain IT this can include things like implementing new or upgrading existing applications.
Transform-the-business initiatives blaze new trails, supporting, for example, new markets, new products, new processes, and new business models. Transformational change affects entire ecosystems, including a company's employees, partners, markets, and customers, and can in some cases fundamentally alter the trajectory of markets. In supply chain IT, transform-the-business initiatives are strategically inspired, and thus usually are driven from the top down. It is often hard to identify and quantify specific value from transform-the-business initiatives due to business unknowns.
Transform-the-business investments improve maturity
Gartner's study found that Stage 1 maturity companies allocate 67 percent of their supply chain IT budgets to basic, run-the business services, 25 percent to grow-the-business initiatives, and less than 10 percent to transformational investments. In contrast, the highest-state maturity organizations (Stages 4 and 5) are far more balanced; only 40 percent of their budgets are aimed at run-the-business services, while 26 percent is allocated to transformational investments—over three times the 8 percent allocated to transformational initiatives by Stage 1 maturity companies. (See Figure 1.)
As the above descriptions of the five maturity stages suggest, supply chain technology is integral to companies' ability to "anticipate, integrate, collaborate, and orchestrate" their internal and external supply chains. That is supported by the study's findings, which indicate that for supply chain organizations to reach higher stages of maturity they must focus more attention on how they apportion their IT investments.
Any effort to develop a strategy for IT investments with an eye toward advancing supply chain maturity must begin with laying a solid foundation by building a cohesive system of record that becomes the transactional backbone for the enterprise. To achieve Stage 2 maturity, supply chain organizations then need to consolidate transactional systems of record while also investing in stand-alone point solutions for functional standardization and scalability. Stage 3 maturity requires organizations to use design modeling and analysis to evaluate supply lead times, cost to deliver, and inventory positioning in support of resilience, efficiency, and agility. They must also target investments to develop platforms that help them synchronize processes across individual functional domains regardless of reporting relationships and span of control.
Finally, to reach Stage 4 and Stage 5 maturity, organizations must accelerate the convergence of planning and execution to enhance visibility, collaboration, and agility across a networked supply chain by emphasizing technology investments that enable multienterprise process orchestration within and across partner ecosystems. In particular, Stage 5 organizations achieve competitive advantage by making technology investments that are built upon a stable system-of-record foundation, enhanced with high-value-added systems that enable differentiation and innovation.
As previously noted, a major benefit of achieving higher levels of supply chain maturity is that it directly correlates with stronger corporate performance. That's reason enough to invest in technology that will support and enable advances in maturity. But there's an additional benefit to be had: Gartner's research finds that for companies to improve their overall business performance they must reallocate supply chain IT investments, with a strong emphasis on earmarking more capital for growth-oriented and transformational IT initiatives.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.