For the past 10 years, Gartner has conducted a study of supply chain management technology users' wants and needs. For that study, we ask end users to comment on their priorities, challenges, and investment strategies related to those technologies. The 473 respondents who completed the 2017 survey were qualified according to industry as well as their personal involvement in decisions regarding supply chain management processes, strategy, and supporting technology. A key component of the study is to evaluate how various factors like information technology (IT) investments influence supply chain maturity.
A notable takeaway from this year's study is that better allocating supply chain IT investments appears to be a key contributor to improving supply chain maturity. This matters because Gartner's research has consistently found a strong correlation between a company's supply chain maturity and its overall business performance. Nearly 90 percent of organizations at the highest (Stages 4 and 5) supply chain maturity levels are above-average performers or leaders in their industry while, regrettably, over 40 percent of companies at the lowest (Stage 1) supply chain maturity level are below average.
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[Figure 1] SCM IT budget allocation by supply chain maturityEnlarge this image
Measuring maturity and IT spending
The relationship between supply chain maturity and investments in supply chain IT was revealed by examining respondents' answers in the context of both Gartner's supply chain maturity model and the "Run, Grow, Transform" framework Gartner uses to categorize IT spending.
The supply chain maturity model defines five stages for supply chain capability: React, Anticipate, Integrate, Collaborate, and Orchestrate. To reach the highest level of maturity, companies must sequentially progress through each stage:
Stage 1 (React) supply chains are revenue-focused and have a "firefighting" operational culture and a fragmented approach to product supply and delivery. Supporting technology is lacking and/or fragmented, and individual business units rely on a mix of legacy systems, third-party software, and spreadsheets to support supply chain functions.
Stage 2 (Anticipate) supply chains begin building more cohesive organizations with greater emphasis on standardizing processes and reducing costs. They focus supply chain IT investments on specific operating functions, although these remain disconnected due to the lack of an integrated supply chain strategy.
Stage 3 (Integrate) supply chains seek to efficiently deliver outcomes across the value chain by crafting a holistic design of supply chain processes that span functional boundaries. The supply chain organization's expanded scope of control includes planning and execution functions as well as, at minimum, a center of excellence to support strategy, design, and performance improvement.
Stage 4 (Collaborate) supply chains strive to better align with and deliver customer-defined value through a market-based orientation and "outside-in" supply chain design. Companies develop cost-to-serve insights and begin working with selected customers and strategic suppliers to develop and optimize multienterprise business processes.
Stage 5 (Orchestrate) maturity is likely relevant for only those few companies that have the market-leadership position, vision, and capability to go beyond one-to-one collaborative relationships. Success requires cultural values and governance that balance operational excellence with innovation and multienterprise value creation through partner ecosystem orchestration.
In the "Run, Grow, Transform" framework, run-the-business IT initiatives address essential, generally undifferentiated business processes. These typically focus on operational processes, maintaining the status quo, reducing costs, and improving accuracy or control. In supply chain IT this can include things like infrastructure costs, application maintenance, and basic support services. Grow-the-business initiatives aim to improve operations and performance within current business models. They often are measured in financial terms, such as revenue and earnings, or in operational terms, such as cycle times, customer retention, or quality. A key aspect of a grow-the-business discussion is that the value comes from directly affecting existing business processes. In supply chain IT this can include things like implementing new or upgrading existing applications.
Transform-the-business initiatives blaze new trails, supporting, for example, new markets, new products, new processes, and new business models. Transformational change affects entire ecosystems, including a company's employees, partners, markets, and customers, and can in some cases fundamentally alter the trajectory of markets. In supply chain IT, transform-the-business initiatives are strategically inspired, and thus usually are driven from the top down. It is often hard to identify and quantify specific value from transform-the-business initiatives due to business unknowns.
Transform-the-business investments improve maturity
Gartner's study found that Stage 1 maturity companies allocate 67 percent of their supply chain IT budgets to basic, run-the business services, 25 percent to grow-the-business initiatives, and less than 10 percent to transformational investments. In contrast, the highest-state maturity organizations (Stages 4 and 5) are far more balanced; only 40 percent of their budgets are aimed at run-the-business services, while 26 percent is allocated to transformational investments—over three times the 8 percent allocated to transformational initiatives by Stage 1 maturity companies. (See Figure 1.)
As the above descriptions of the five maturity stages suggest, supply chain technology is integral to companies' ability to "anticipate, integrate, collaborate, and orchestrate" their internal and external supply chains. That is supported by the study's findings, which indicate that for supply chain organizations to reach higher stages of maturity they must focus more attention on how they apportion their IT investments.
Any effort to develop a strategy for IT investments with an eye toward advancing supply chain maturity must begin with laying a solid foundation by building a cohesive system of record that becomes the transactional backbone for the enterprise. To achieve Stage 2 maturity, supply chain organizations then need to consolidate transactional systems of record while also investing in stand-alone point solutions for functional standardization and scalability. Stage 3 maturity requires organizations to use design modeling and analysis to evaluate supply lead times, cost to deliver, and inventory positioning in support of resilience, efficiency, and agility. They must also target investments to develop platforms that help them synchronize processes across individual functional domains regardless of reporting relationships and span of control.
Finally, to reach Stage 4 and Stage 5 maturity, organizations must accelerate the convergence of planning and execution to enhance visibility, collaboration, and agility across a networked supply chain by emphasizing technology investments that enable multienterprise process orchestration within and across partner ecosystems. In particular, Stage 5 organizations achieve competitive advantage by making technology investments that are built upon a stable system-of-record foundation, enhanced with high-value-added systems that enable differentiation and innovation.
As previously noted, a major benefit of achieving higher levels of supply chain maturity is that it directly correlates with stronger corporate performance. That's reason enough to invest in technology that will support and enable advances in maturity. But there's an additional benefit to be had: Gartner's research finds that for companies to improve their overall business performance they must reallocate supply chain IT investments, with a strong emphasis on earmarking more capital for growth-oriented and transformational IT initiatives.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”