With a breakout performance by the U.S. economy looking unlikely, business inventories are still running lean—but stimulative policies could provide a boost.
Several indicators suggest reason for some optimism about the U.S. economic outlook. The economy is entering its ninth year of expansion, the third-longest expansion on record so far. The unemployment rate in each month from March through July of this year fell solidly into the range considered indicative of "full employment." And measures of consumer and business confidence remain at or near high-water marks not seen for a decade or more.
Nevertheless, economic growth is still failing to impress. Indeed, this recovery has been rather subpar in terms of real gross domestic product (GDP) growth. From the first quarter of 2010 through the second quarter of 2017, the average annual rate of inflation-adjusted growth of U.S. GDP was just 2.1 percent. By contrast, during similar portions of the previous three expansions, real GDP managed an average annual growth rate of near or above 3.8 percent—substantially stronger than the current anemic figure. Additionally, throughout the recovery following the Great Recession (December 2007-June 2009), the 10-year moving average of real GDP growth has been gradually decreasing rather than seeing a V-shaped rebound.
[Figure 2] Stocks of inventories adjusted for inflationEnlarge this image
Aftermath of the inventory buildup
In spite of a burst of enthusiasm in the global equities and commodities markets after the U.S. election in November 2016, the first quarter of 2017 brought uninspiring news for the "hard" economic indicators (such as strong real GDP growth and rising real wages) that reflect objective, measurable reality. The first quarter's real GDP growth rate managed a paltry 1.2 percent, and the second quarter's 2.6 percent rate was also slightly slower than most analysts expected.
In early 2016, when real GDP growth also appeared to be sputtering, one culprit was a drawdown of inventories by businesses. In general, businesses try to adjust the supply of goods on hand to match anticipated demand levels. A buildup of inventories, such as is often seen during recessions, can be a function of an unanticipated demand shortfall. But the inventory buildup that started in 2014, although unwanted, was not caused by a sudden drop-off in domestic demand, but rather by a "perfect storm" of other factors. These included a strong U.S. dollar, which decreased the competitiveness of U.S. exports abroad; a decline in global oil and commodity prices, which reduced spending on equipment and structures in the energy industry; and labor disruptions affecting ports on the U.S. West Coast, which interrupted the flow of goods and caused a glut of supply when it was finally resolved in late February 2015. As businesses worked through this inventory overstock, the slowing inventory investment subtracted between 0.2 and 0.7 percentage points from real GDP growth for five consecutive quarters through the second quarter of 2016.
Once the inventory drawdown was over, businesses remained cautious about reinvesting in inventories. Rather than resuming an upward trend, gross stocks of inventories for retailers, wholesalers, and manufacturers stayed roughly flat—and even declined in the first quarter of 2017, knocking around 1.5 percent off of real GDP growth. In general, retailers are better able to adapt to unexpected changes in inventory levels than are wholesalers or manufacturers—a pattern reflected in the stability of the inventory-to-sales ratios for these sectors. From its peak to its lowest subsequent point, the ratio of inventories to sales fell 2.7 percent for the retail sector, compared with 5.9 percent for wholesalers and 4.2 percent for manufacturers. One notable exception was auto dealers, which have been having trouble moving cars off lots. But most businesses are running leaner; inventory-to-sales ratios remain substantially lower than they were at their early-2016 peaks. (See Figure 1.)
A major reason why businesses have been slow to build up inventories is fierce competition, which has led to tight margins and price discounting. As American manufacturers are increasingly forced to cut costs to compete, the price of goods has declined. And although headline U.S. price inflation continues to creep up, this disguises the fact that there are really two types of consumer price inflation at work: goods and services. The price of services continues to grow at a brisk clip—between 2.2 and 3.2 percent in year-on-year terms during the last five years—while the index of the price of core commodities has been solidly in the negative in every quarter since the second quarter of 2013. During the second quarter of 2017, the index of core commodities prices posted its largest year-on-year decline (0.7 percent) since 2007.
With goods prices contracting, businesses are painfully aware that any inventory sitting on shelves is producing a loss. The increased cost of holding inventories ramps up the pressure to minimize their inventory stocks. Indeed, during the inventory buildup of 2014-2015, this effect was enough to produce a noticeable impact on corporate profits.
The growth of the digital economy is also squeezing inventory accumulation, particularly for retailers. E-commerce retail sales are on a tear, gobbling up market share from brick-and-mortar establishments at an impressive rate. In the second quarter of 2017, e-commerce retail sales grew 16.2 percent year-on-year, making up 8.9 percent of total retail trade (total retail sales less restaurants), and it has grown by a yearly rate of at least 12.8 percent since the fourth quarter of 2009. Meanwhile, sales at department stores are dwindling. As digital retailers need to maintain less inventory to ensure that demand can be satisfied, e-commerce has become another source of downward pressure on retailers' inventories.
The inventory outlook
The outlook for inventory investment, which reflects that of both the U.S. and global economies, is generally positive. IHS Markit expects real GDP to increase at annual rates of around 3.1 percent in the third quarter of this year and 2.4 percent in the fourth. Growth will be broadly based, with solid gains in consumer spending, residential investment, business fixed investment, and exports. Consumer spending will remain an engine of U.S. economic growth, supported by still-impressive levels of consumer confidence and by rising employment, real disposable incomes, and household wealth. Record levels of household net worth will spark strong growth in spending on durable goods.
After stalling in 2016, capital spending revived in the first half of 2017. Expanding global markets, relatively low financing costs, an improving regulatory climate, and the resurgence in the U.S. domestic oil industry are driving an upturn in investment. Business fixed investment saw its strongest jump since mid-2014 during the first quarter, boosted by over-the-top real spending growth on mines and wells (up a whopping annualized 272 percent).
International trends are also supportive of inventory development. Although the broad-based dollar exchange-rate index increased by about 5 percent between the November election and the end of 2016, it has since lost those gains, and the dollar has further to fall. It will likely lose ground as business cycles in other economies catch up with the United States—which should give U.S. exports a second wind. And after giving back their gains of the Trump rally, global commodity prices now appear to be situated on a stable foundation.
There is considerably greater uncertainty regarding the U.S. growth outlook for 2018, which will depend on the nature of policies coming out of Washington. The Trump administration and the Republican-led Congress have expressed their intention to cut corporate taxes, reduce personal income taxes, remove regulations, and introduce more pro-growth policies. In spite of political turbulence and continued setbacks to parts of this reform agenda, the IHS Markit view is that modest fiscal stimulus (personal and corporate tax cuts, along with a boost in infrastructure spending) is still possible. If carried out, it will help real GDP growth to accelerate to 2.7 percent next year. As a function of this quickened growth pace, we forecast inventory investment to pick up, with retailers adding 1.9 percent to their inventories between the fourth quarters of 2017 and 2018, and wholesale inventories adding 1.3 percent. (See Figure 2.) However, if stimulus is not forthcoming, we estimate that real GDP growth will be approximately 0.4 percentage points lower in 2018, when the full impact of such stimulus would likely be felt.
The good news is that the fundamentals of the U.S. economy remain solid enough that, even without any stimulus, it can amble along at a decent pace for the next year or two—and inventories should go along for the ride.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.