U.S. logistics costs in 2016 fell for the first time since 2010, logistics costs as a percentage of U.S. GDP dropped to its lowest level since the Great Recession, and transportation spending fell even as energy prices rose. Add technology to the mix, and it's anyone's guess what will happen next.
Contributing Editor Toby Gooley is a freelance writer and editor specializing in supply chain, logistics, material handling, and international trade. She previously was Editor at CSCMP's Supply Chain Quarterly. and Senior Editor of SCQ's sister publication, DC VELOCITY. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
The 28th annual "State of Logistics Report," produced by the Council of Supply Chain Management Professionals (CSCMP) and presented by Penske Logistics, paints a somber picture of logistics activity during 2016. The report, which provides an overview of key industry trends and the total U.S. logistics costs for the previous year, shows expenditures declining for the first time since 2009 and logistics spending as a percentage of U.S. gross domestic product (GDP) dropping to its lowest level since the depths of the Great Recession.
Written by the global management consulting firm A.T. Kearney, the report includes an extensive review of macroeconomic trends affecting logistics costs and offers a wealth of historical and forecast data. This year the research indicates that profound changes, which once seemed far in the future, have already become part of logistics managers' daily reality. The report cites shifting demand patterns, technological advances that are altering industry economics, and new competitors that are challenging old business models. While these changes will lead to a "fully digital, connected, and flexible supply chain," the report says, they will also create new winners and losers. That includes employees whose jobs will be permanently altered—and in many cases eliminated—by automation, artificial intelligence, and other technologies. Small wonder, then, that the title of this year's report is "Accelerating into Uncertainty."
[Figure 2] U.S. business logistics costs as a share of nominal GDPEnlarge this image
The report found that spending last year was constrained by uneven economic growth, overcapacity across virtually all modes, and corresponding rate weakness. As shown in Figure 1, total logistics expenditures—framed in the report as "costs"—fell 1.5 percent year-over-year, to $1.39 trillion. (All figures are in U.S. dollars.) The decline contrasts with a 4.6-percent increase in logistics spending, compounded annually, from 2010 to 2015, as the U.S. economy and the logistics businesses supporting it emerged from their worst downturn in more than 70 years.
Logistics costs as a percentage of GDP, traditionally viewed as the report's headline number, came in at 7.5 percent in 2016, the lowest point since 2009, when the ratio stood at 7.37 percent. The report's authors cited a "sharper improvement" in logistics efficiency last year as the principal reason for the decline. The ratio moved in a very tight range between 2011 and 2015, and ended 2015 at 7.84 percent. (See Figure 2.)
In addition to transportation costs (all modes plus parcel and pipeline), total U.S. business logistics costs include: inventory carrying costs, comprising financial, storage, business inventory, and "other" (obsolescence, shrinkage, handling, and insurance); "carriers' support activities," which covers a broad range of services, including forwarding, contract logistics, packing, and support services for transportation; and "shippers' administrative costs," which reflect wages and benefits for logistics-related occupations as well as the cost of logistics-related information technology.
Transportation: Some up, some down
Truckload expenditures, the largest line item among the cost categories, fell 1.6 percent year-over-year to $269.4 billion. That may not be the case by the time next year's report comes out. It is "not sustainable" for so many carriers to accept noncompensatory margins; shippers should therefore expect to see higher trucking prices in the fourth quarter of 2017 and first quarter of 2018, said Marc Althen, president of Penske Logistics, at a June 20 press conference in Washington, D.C., where the report was released.
Rail carload expenditures—buffeted by continued weakness in coal volumes and declines in spending on energy exploration and development caused by lower oil prices—fell by 13.8 percent, according to the report. Intermodal spending declined 2.5 percent. Rail demand was "anomalously low" last year, and volumes and associated spending should rise this year, said Beth Whited, executive vice president and chief marketing officer for the U.S. railroad Union Pacific Corp., at the press conference.
Whited said she expects single-digit volume increases in 2017, with coal and grain exports leading the way, and "a significant jump" in 2018 as new chemical production facilities begin to pump out product.
Spending on water transportation, which covers both U.S. domestic and import and export traffic, dropped 10 percent, reflecting persistent liner overcapacity and rate pressures on international trade lanes, according to the report. Airfreight spending, which includes U.S. domestic and export and import cargo as well as air express, rose 1.5 percent.
Not surprisingly, parcel spending, supported by increases in demand for e-commerce fulfillment and delivery, jumped 10 percent, the report said. For the first time in the report's history, parcel moved ahead of rail in terms of modal spending, taking second place behind motor carriers.
Total spending on "carriers' support activities" was up. However, both freight forwarding and third-party logistics companies are struggling to adapt to global economic trends, new competitors, and technological advancements that are undermining their traditional business models, the report said. Among the growing trends is customer demand for "one-stop" integrated services, a major factor in the recent wave of consolidation in this segment. Meanwhile, "shippers' administrative costs" declined by 4.6 percent in 2016.
Inventory: Carrying costs head downward
In 2009, inventory value stood at $1.93 trillion. In 2016, it stood at $2.49 trillion, up from the previous year's tally of $2.47 trillion, according to the report's data. Despite that rise, overall inventory carrying costs declined by 3.2 percent, from $423 billion in 2015 to $410 billion last year.
The report identified several reasons for that apparent disconnect. Perhaps the biggest influence was a sizable decline in the weighted average cost of capital, which drove down the financial costs of carrying inventory by 7.7 percent. Another factor: The nation's inventory-to-sales ratio, which in the retail trade measures the value of on-hand inventories relative to final sales, steadily declined after peaking in the second quarter of 2016. Additionally, the category of inventory carrying costs that includes obsolescence, shrinkage, insurance, and handling fell 3.2 percent.
Also significant was the fact that although available warehouse space fell to what the report called a "historic low" of 8.2 percent by the fourth quarter of 2016 (later eclipsed in early 2017 by a new low of 8 percent), spending on warehouse services in 2016 rose just 1.8 percent over 2015 levels, about half the pace of its five-year compounded annual growth rate.
These muted spending levels may not last for much longer, however. Decisions by 21 states to raise their minimum wage and the growing need for e-commerce warehouse operators to invest in expensive automated material handling systems will have "a significant effect" on warehouse costs, Sean Monahan, an A.T. Kearney partner and the report's lead author, said at the press conference.
Different directions
The decline in transportation spending came amid a rise in energy prices off of multiyear lows. This marks the second consecutive year that the two trends moved in opposite directions, reinforcing the notion that energy is no longer the primary factor driving logistics spending. Rather, consumers have become the main influence, the report said.
The report's authors said the logistics industry "appears destined for a prolonged bout of cognitive dissonance" as it reconciles subpar GDP growth—first-quarter output rose a scant 1.2 percent—with rising stock market values, better consumer-confidence data, and ongoing investments in information technology.
Yet the inherent uncertainty has not slowed the pace of change as newcomers challenge established players for market share and incumbents refresh their business models, the report said. In one of their most provocative forecasts, the authors said they expect more large shippers to follow the lead of Amazon.com Inc. and either establish new or expand existing in-house logistics operations. Seattle, Washington-based Amazon, the nation's largest online retailer, has added aircraft and truck trailers. It is also constructing an air cargo hub in Cincinnati, Ohio, to support its two-day delivery service, Amazon Prime.
For now, caution rules the day, reflected in declines in the closely watched inventory-to-sales ratio, the report said. The authors acknowledged that the declines could be attributed to more accurate forecasting tools that minimize the risk of over-ordering. However, they added, a more plausible case can be made that companies unsure about future demand are holding inventory levels closer to actual retail sales figures instead of stocking up in anticipation of future growth.
About the "State of Logistics Report"
For 28 years, the annual "State of Logistics Report" has quantified the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Later, transportation consultant Rosalyn Wilson wrote the report under the auspices of the Council of Supply Chain Management Professionals (CSCMP). The report is now written for CSCMP by the consulting firm A.T. Kearney, with input from economists, analysts, and other industry experts. As in past years, Penske Logistics was the report's principal supporter.
CSCMP members can download a copy of the 43-page report at no charge from CSCMP's website. Nonmembers can purchase it by going to CSCMP's website, clicking on the "Develop" tab, and then selecting "State of Logistics Report."
Editor's note: Videos of the June 20, 2017, "State of Logistics Report" presentation, an interview with lead author Sean Monahan, and the panel discussion that followed the report's release at the National Press Club in Washington, D.C., can be found on Penske Logistics' YouTube channel.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.