Recently the supply chain landscape has been flooded by a massive wave of new technologies and associated strategies, leaving practitioners with the daunting task of sorting out which ones are right for them.
To help ease that pain, Gartner Inc. recently released its "Hype Cycle for Supply Chain Strategy, 2017," which graphically shows where various technologies and technology-enabled strategies lie along the adoption curve. (To see the cycle and read an explanation of the methodology, see the associated sidebar, "Gartner's Hype Cycle explained.") In particular, the report highlights nine that it says will achieve mainstream adoption levels in five years or less:
1. Descriptive analytics is the application of analytics to describe what is happening or has happened. It includes such capabilities as reporting, dashboards, supply chain visibility, data visualization, and alerts. According to Gartner, many organizations report that descriptive analytics have already helped to significantly improve their operations. Indeed this is the only technology covered in the report that Gartner believes has matured enough that its applicability and relevance are well understood and the criteria for evaluating a vendor are clearly defined. Estimated time to mainstream adoption: less than two years
2. Centers of excellence (COEs) are centralized groups that focus on identifying, designing, developing, and implementing best practices across the business. Gartner's research indicates that 78 percent of supply chain organizations have one or more COEs. However, many of these COEs lack a coherent organizational structure, says Gartner, due to weak mandates, uncertain missions, and unclear governance and performance metrics. For this reason, Gartner does not believe that the practice is fully mature. However, as more organizations advance their expertise, Gartner expects the COE will develop further and be used more productively by more companies. Estimated time to mainstream adoption: within the next two years
3. Diagnostic analytics seek to explain why something—an event or a trend—happened. According to Gartner, to implement diagnostic analytics, a company needs to have already implemented descriptive analytics and have a clear understanding of all the relationships in its supply chain. As analytics in general improve and the availability of real-time data from technologies like the Internet of Things (IoT) increases, Gartner believes that more companies will implement diagnostic solutions. Estimated time to mainstream adoption: two to five years
4. Targeted supply chain segmentation involves techniques such as categorizing customers or suppliers as high priority or treating parts or inventory differently based on volume. While segmentation has been around as a concept for at least 10 years, a documented approach based on industry consensus will go a long way toward speeding up adoption. Estimated time to mainstream adoption: within the next five years.
5. Supply chain management business-process-as-a-service is an external service that delivers standardized processes through a cloud-sourced technology platform. Examples include compliance and regulatory reporting, freight forwarding, customs processing, and aftermarket services. These services allow companies to gain incremental capabilities and efficiencies without having to buy a new software license or hire new employees. Estimated time to mainstream adoption: two to five years.
6. Supply chain visibility involves generating timely, accurate, and complete views of plans, events, and data across the entire supply chain, including external partners. Many organizations currently lack an end-to-end approach to supply chain visibility, says Gartner. But the firm believes that such visibility will become more standard as more mature IoT technologies and analytics solutions become available. Estimated time to mainstream adoption: over the next two to five years
7. Big data technologies are used to analyze large datasets to reveal patterns, trends, or associations. According to Gartner, there is a now a "post-hype" realization that more data does not necessarily lead to better insights. Today, organizations are focusing on improving analytics and integration to get more out of their big data. Estimated time to mainstream adoption: another two to five years
8. Social learning platforms provide personal productively tools, Web 2.0 applications, content repositories, and data sources that can help employees learn and share knowledge. In the supply chain space, Gartner sees social learning platforms as one way to address the large number of long-term employees retiring. They allow companies to capture their knowledge and share it with younger workers in a way that can be scaled across multiple business units and geographies. Gartner recommends integrating social learning within the company's organization-wide information technology (IT) program. Estimated time to mainstream adoption: two to five years
9. Solution-centric supply chains offer customers a personalized collection of products, data, and services from a digitally enabled ecosystem of partners. It's an approach seen mainly in the high-tech, medical, consumer, and industrial sectors at the current time. Estimated time to mainstream adoption: five years
All of these strategies and technologies are indicative of a general trend toward the "digitalization" of the supply chains, says Noha Tohamy, Gartner's vice president of supply chain research.
"Looking further out than five years, we can expect even more exciting technologies coming over the horizon," said Tohamy. "We expect that artificial intelligence, machine learning, corporate social responsibility, and cost-to-serve analytics will all drive significant shifts in supply chain strategies within the next decade."
Gartner's Hype Cycle explained
Gartner Hype Cycles provide a graphic representation of the maturity and adoption level of upcoming technologies and applications. The cycle consists of five stages:
1. Innovation trigger: A potential technology breakthrough triggers early proof-of-concept stories and media interest. Often no usable products exist and commercial viability is unproven.
2. Peak of Inflated Expectations: The early publicity generates a number of success stories—which are often accompanied by scores of less-well-known failures. Some companies take action; many do not.
3. Trough of Disillusionment: Interest in the technology wanes as experiments and implementations fail to deliver. Producers of the technology either merge or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots, but conservative companies remain cautious.
5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology's broad market applicability and relevance are now well known.
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
Shippers are actively preparing for changes in tariffs and trade policy through steps like analyzing their existing customs data, identifying alternative suppliers, and re-evaluating their cross-border strategies, according to research from logistics provider C.H. Robinson.
They are acting now because survey results show that shippers say the top risk to their supply chains in 2025 is changes in tariffs and trade policy. And nearly 50% say the uncertainty around tariffs and trade policy is already a pain point for them today, the Eden Prairie, Minnesota-based company said.
In a move to answer those concerns, C.H. Robinson says it has been working with its clients by running risk scenarios, building and implementing contingency plans, engineering and executing tariff solutions, and increasing supply chain diversification and agility.
“Having visibility into your full supply chain is no longer a nice-to-have. In 2025, visibility is a competitive differentiator and shippers without the technology and expertise to support real-time data and insights, contingency planning, and quick action will face increased supply chain risks,” Jordan Kass, President of C.H. Robinson Managed Solutions, said in a release.
The company’s survey showed that shippers say the top five ways they are planning for those risks: identifying where they can switch sourcing to save money, analyzing customs data, evaluating cross-border strategies, running risk scenarios, and lowering their dependence on Chinese imports.
President of C.H. Robinson Global Forwarding, Mike Short, said: “In today’s uncertain shipping environment, shippers are looking for ways to reduce their susceptibility to events that impact logistics but are out of their control. By diversifying their supply chains, getting access to the latest information and having a global supply chain partner able to flex with their needs at a moment’s notice, shippers can gain something they don’t always have when disruptions and policy changes occur - options.”
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”