There's a common stereotype about the new generation of supply chain professionals. One that paints them, for better or worse, as tech-savvy millennials who are wedded more to their smartphones, process optimization software, and data analytics than to old-school business practices like face-to-face meetings and relationship building.
But if this year's winners of the Emerging Leader Award are any indication, these stereotypes miss the mark. Both Nathan Chaney, branch manager for the logistics company Mainfreight, and David Perez, director with the commercial real estate firm Cushman & Wakefield, are acutely aware that supply chain management requires not just technical expertise but also keen interpersonal and relationship skills.
The CSCMP Emerging Leader Award was created to recognize outstanding supply chain management professionals, age 30 and under, for their contributions to and future influence on the profession. Supply Chain Quarterly Senior Editor Susan Lacefield asked this year's winners about their careers so far as well as their future aspirations. Her interviews appear below.
NATHAN CHANEY
As a branch manager for Auckland, New Zealand-based Mainfreight, Chaney manages sales, recruiting, human resources, finance, and operations for the company's Dallas/Fort Worth (Texas)-area distribution center, which he helped design and construct. Chaney is also heavily involved in CSCMP's Dallas/Fort Worth Roundtable, where he has served as the Hospitality Committee chair and Young Professional chair, and is currently vice president of programs. As the Young Professional chair in 2016-17, he organized events for more than 200 students and young professionals at a local high school, community college, and three universities as well as at the roundtable. Chaney earned a degree in logistics and supply chain management from the University of North Texas in 2009.
What attracted you to supply chain management as a profession?
I was going to a junior college and getting a degree in business administration. But toward the end of the two years, I went to the business school dean and said, "I don't think what I am doing is specific enough to help me find a job. I think I am being too general. Can you help me narrow down my focus?" And he said, "You should check out the logistics degree at the University of North Texas." So I Googled "logistics" and drove out to Denton, Texas, and it just seemed to fit. I won't lie; my love for toy trucks, trains, and cars when I was growing up was also a deciding factor!
What surprised you about the field of supply chain management when you entered the workforce?
Coming out of school, I didn't expect that I would use every bit of my business degree. But in my current role as a branch manager, I am doing a little bit of everything: accounting, organizational behavior, human resources, sales and marketing, and even psychology. Because when you work in logistics, you don't just do logistics, you also hire people and you help take care of their families, you look at the books, and you sell your services.
I do a lot of mentoring with students, and I find that a lot of students who study logistics think that in logistics you are just going to do route optimization or data analysis all day. But I tell them that if they are really good at moving product from A to B, if they are really good at the technical side of the business, then they are going to be promoted so that they will be responsible for other people doing the route optimization and data analysis. And if they are good at that, they are going to move up again.
You need to be able to use all of your general business tools. The higher you rise, the less what you do will have to do with your actual discipline. You are going to get to a point where 20 percent of your job will have to do with the actual discipline, and 80 percent will have to do with accounting and finance, dealing with shareholders and sales, and running an operation.
Is there a particular project you learned a lot from or especially enjoyed? What was it, and what did you learn?
When I was 25, I was given an opportunity to design, build, and get off the ground a 150,000-square-foot distribution center. As part of that, I had hundreds of truckloads of product moving into the new facility from the existing site, and [the putaway process] turned into a huge disaster. ... At the end of the third day, all of the product was in stock in the warehouse and the dock was clear, but when you looked in the warehouse management system, it said that half of the stock was still on the dock. We had to work double shifts for weeks to get it corrected. It was the hardest and biggest challenge of my professional life. At the time, I thought we were never going to get it right. But we persevered, and it's now grown into a million-square-foot facility and one of [our company's] most profitable operations in the U.S. Now when I am going through a difficult experience, I can think back on that challenge and remember how back then I felt like I wanted to crawl under a rock. And I know now that I will get through whatever new challenge I face.
I also use this experience as a manager. Now as a manager I intentionally give the people I manage challenges, and if I see them failing or struggling, I give them space to work through it. Because if you throw them a life raft and you save them, then you don't allow them to achieve the experience and the wisdom that can come from failure.
What advice would you give to companies that are looking to recruit and retain good young talent?
What I have found about my cohort is that we have been told that if you want to advance and go places, you need to change companies every three years. So what I would tell employers is, if you want to retain young professionals, make sure you have the next role or steps ready for them, so they don't go looking for something outside of your walls. Make sure you have a system in place so that when young professionals get antsy, you can move them to a new challenge and retain the knowledge and culture that has been invested in them.
DAVID PEREZ
Perez is a director within Cushman & Wakefield's Industrial Brokerage Platform, and is based in Orlando, Florida. Since joining the firm in 2012, he has been involved in industrial property transactions totaling over US$400 million, and his team is routinely recognized as one of the top three teams in the Orlando market. Perez earned a bachelor's degree in finance from the University of Central Florida (UCF) in 2010. In addition to being a CSCMP member, he is a member of the National Association of Industrial and Office Properties (NAIOP) as well as the Warehousing Education and Research Council (WERC), and works closely with Cushman & Wakefield's Build-to-Suit Specialty Practice Group.
What attracted you to supply chain management as a profession?
It was really somewhat serendipitous. I was studying finance, and I initially anticipated that I would be in financial management of some kind, maybe investment banking or financial planning. But I ended up falling into the real estate business, and I saw that there were tailwinds that were aiding the industrial market that were also serving as headwinds for retail product. So I thought rather than fight the current, I might as well join it. Once I jumped in, I did so with both feet and have never looked back.
What is your favorite part of the job?
Frankly, it all revolves around people. I do really enjoy the function and creating value. But what I enjoy the most is communicating with the client, and the part of the discussion that leads to creating new solutions to problems and new decisions.
I like helping the people we work with on a day-to-day basis and supporting the ongoing pursuit of optimal operations, which generally benefits society as a whole. The ongoing supply chain challenges faced by companies have always been complex, but now it is particularly complicated as the lines between asset types continue to blur, particularly between retail and industrial. At the end of the day, I feel that individuals within the supply chain industry make the world run, and in that regard, by being involved in these critical operations you are creating value not only for companies, but for consumers as well.
What surprised you about the field of supply chain management when you entered the workforce?
In a concise answer, the complexity of tasks that we take for granted. Consider something such as where to place a distribution center. Many people would think that it is a fairly simple proposition: you find a piece of land or a building that seems reasonably priced in the size range that seems to be needed, sign a lease, and magically you're operational. Though some companies do operate in this manner, this approach does not take into account elements that may have a meaningful impact on their ongoing operating costs, which can include the labor climate, tax climate, incentives, building design for optimal flow, various layers of complexity within a build-to-suit scenario, environmental considerations, general best practices, detailed transportation analysis, and so forth. Though many users are aware of all of these individual elements, a holistic view is what is needed to be competitive in today's environment.
Is there a particular project that you learned a lot from or especially enjoyed?
There have been a lot of projects that I have learned from, but one in particular that jumps out at me happened when I had just started at Cushman & Wakefield. My team and I were working with a Fortune 20 retailer on a complicated deal. Though the deal was large and very complex, it did bring to light the principle that ... as long as we listen to our clients and work to find solutions to their needs, we will continue to be successful in being a strong partner and creating value.
What advice would you give to other young people just entering the field?
I would advise them to get involved as soon as they can, whether that be through industry organizations such as CSCMP or at the university level, because relationships are extremely valuable in every business but particularly in this one. And relationships, in a lot of ways, are a game of "time in," so that the earlier you are able to start building them, the better off you will be.
My approach for building relationships has been to find ways to provide value to others rather than to scan for what others can do for me. [But] there are many relationships that have been helpful to me over the course of my career, and many people that I have learned from. I think it is critical to recognize all of the people who helped to create your good luck, and let them know that they are appreciated along the way. This can include clients, fellow advisers, managers, friends, and acquaintances.
In my view, it is essential to realize that our lives are shaped more by external forces than by internal forces. Understanding this keeps us humble and allows us to constantly be scanning for the relationships and opportunities that lie ahead.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.