The link between driver turnover and motor carrier safety
While it makes sense that an increase in driver turnover would have a negative effect on the carriers' safety, little is known about the exact nature of the relationship and about whether managers can take steps to mitigate those negative effects.
THE ARTICLE
"How does driver turnover affect motor carrier safety performance and what can managers do about it?" by Jason W. Miller of Michigan State University, John P. Saldanha of West Virginia University, Manus Rungtusanatham of The Ohio State University, and Michael Knemeyer of The Ohio State University. Published in the September 2017 issue of the Journal of Business Logistics.
THE UPSHOT
Truck driver turnover—the rate at which drivers voluntarily and involuntarily leave their jobs—and motor carrier safety are big concerns for the trucking industry and shippers who use trucking services. However, relatively little is known about the effect of turnover on safety. While it makes sense that an increase in driver turnover would have a negative effect on the carriers' safety, little is known about the exact nature of the relationship and about whether managers can take steps to mitigate those negative effects.
To answer those questions, Dr. Jason Miller of Michigan State University and his fellow researchers utilized a multimethod research design where they first surveyed managers at for-hire U.S. motor carriers, and then combined that information with data on carriers' safety violations that are publicly available from the U.S. Federal Motor Carrier Safety Administration (FMCSA). Analysis of the data found that the relationship between driver turnover and safety is not linear. Rather, a given percentage-point increase in driver turnover has a more pronounced negative effect on the rate of safety violations for a carrier with a low rate of driver turnover than it has on one with a high rate of driver turnover. The research also found that having formal rules and standard operating procedures for drivers and centralizing decision-making can mitigate the negative effect of driver turnover on some (but not all) facets of motor carrier safety.
Miller, the article's lead author, spoke with Supply Chain Quarterly Senior Editor Susan Lacefield about the practical implications of these findings.
What was the impetus for your research?
This research formed one of the three essays of my Ph.D. dissertation. I decided to examine the issue of how driver turnover related to motor carriers' rates of safety violations because 1) there has been limited empirical work on the topic despite its importance; 2) people have generally assumed that this relationship is linear, by which I mean a 1 percentage-point increase in turnover has the same negative effect on safety regardless of a carrier's baseline turnover rate; and 3) there is limited understanding concerning whether managers can mitigate the presumed negative consequences [of the relationship] between turnover and safety.
What did your research show about the link between driver turnover and motor carrier safety performance?
This research finds evidence that an increase in carriers' driver turnover rates results in worse performance for the "unsafe driving," "hours-of-service compliance," and "vehicle maintenance" safety metrics tracked by the FMCSA. However, for all three metrics, we find that the relationship is highly nonlinear, such that a 1 percentage-point increase in driver turnover has a far more pronounced negative effect when a carrier has a low baseline rate for turnover (for example, 20 percent annually) versus when a carrier has a high baseline rate for turnover (for example, 100 percent). We further found that when carriers determine how drivers execute work activities—what we term "activity control" in our paper—it helps to mitigate the negative consequences of increases in driver turnover on the unsafe driving measure.
Can you provide some examples of activity controls that can improve motor carrier safety?
Activity control represents the extent that the carriers' managers shape how drivers execute their tasks. This includes things such as scheduling work (for example, trying to prevent drivers from operating during the riskiest nighttime hours), establishing standard operating procedures for drivers to follow (for example, how pre-trip inspections should be conducted, how to alert dispatchers of drivers' locations, etc.), and determining what routes drivers should follow.
So companies that have such activity controls in place are able to reduce the negative consequences of turnover on some aspects of safety?
Activity control only mitigates the consequences of driver turnover on unsafe driving; it does not reduce the negative consequences of driver turnover on hours-of-service compliance or vehicle maintenance. In retrospect, this finding makes sense in that we would expect activity controls to more strongly influence drivers' in-cab operations, which are a direct cause of unsafe driving behaviors. In contrast, compliance with hours-of-service rules and maintenance are more directly influenced by carrier-level actions. Thus, activity control is not a panacea that can address all of the negative safety consequences arising from driver turnover.
Were there any other findings from the research that may be surprising or interesting to supply chain professionals?
One thing we found was that higher levels of driver turnover were negatively related to carrier safety for the three metrics tracked by the FMCSA (unsafe driving, hours-of-service compliance, and vehicle maintenance) that we utilized in our study. I had anticipated that this effect would only hold for unsafe driving and hours-of-service compliance, given that these two metrics are under the control of a carrier's drivers to a greater extent than vehicle maintenance is. This just goes to show the importance of addressing turnover.
The research also showed that driver turnover displayed a very strong nonlinear relationship with each of the safety metrics, which indicates that the carriers that should be most worried about a 1 percentage-point increase in turnover are, somewhat paradoxically, those with lower baseline turnover rates. The explanation we offered for this set of findings is that firms with a high baseline turnover rate are likely to have developed routines that help mitigate the consequences of turnover, such that a 1 percentage-point increase in turnover has limited impact on their operations. In contrast, for firms that tend to experience far lower turnover rates, a 1 percentage-point increase in turnover is far more disruptive.
What are some ways managers—both those who work for motor carriers and those who hire motor carriers—can apply the findings of your research?
Motor carrier managers can gain a better understanding of how reducing driver turnover is likely to improve their safety as well as a better understanding of when increases in turnover are likely to be the most detrimental to safety. Shippers can use carriers' data on driver turnover to develop better forward-looking projections of carriers' safety.
Our research further lends credence to the recent report by the National Academies of Sciences, Engineering, and Medicine (NASEM) that urged the FMCSA to collect more detailed information regarding carriers' operating characteristics that could affect their safety. Driver turnover was mentioned in this report as an area warranting data collection. The findings reported in our research corroborate the NASEM's recommendation.
What do you think the key takeaway from your research is for practitioners?
Driver turnover negatively affects carriers' safety across a variety of safety dimensions measured by the Federal Motor Carrier Safety Administration as part of the Compliance, Safety, and Accountability (CSA) program. But this relationship is highly nonlinear, in that a 1 percentage-point increase in driver turnover has a more pronounced negative effect on safety for carriers that have lower baseline rates of driver turnover. Thus, when practitioners evaluate the benefits from reducing turnover, they need to also incorporate costs that stem from lower safety compliance in addition to recruitment and training costs.
Editor's Note: CSCMP members can access JBL articles by clicking on the "Develop" tab at cscmp.org, selecting "Journal of Business Logistics," and using the secure link to the Wiley Online Library.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.