I frequently get calls from people who have been looking at supply chain planning software
for months and cannot make a decision. They ask me, "Which vendor should I choose?" I never
make the decision for them. Instead, I facilitate a discovery process.
When it comes to selecting the right supply chain planning software, buyers really should
base their decision on whether the engine and the data model fit their particular operation.
Unfortunately, many find it difficult to make this determination. That's because most technology
vendor presentations sound alike, and the buyers' business teams cannot determine the important
differences from demos.
So what's my recommendation? Selection teams need to adopt former U.S. President Ronald
Reagan's slogan, "Trust, but verify." They need to ask software companies to demonstrate the proof
of their claims.
How to verify
How do you get this verification? I recommend inviting your most promising
technology providers to participate in a proof of concept. In other words, hold
a series of "bake-offs" that tests the different software solutions against your
particular use cases. Carefully provide the candidates with your requirements,
and ensure that your team is clear and in alignment on what the success
criteria will be.
Here are some suggestions for testing specific supply chain planning modules:
Forecasting/demand planning. Take four consecutive years of data and give
the technology providers the prior years' data. For example, provide the vendors with
monthly (or weekly) shipment and order data for 2012-2016, but do not share the data
from 2017. Be sure to divide the data into demand flows, such as new product launches,
trade promotions, line extensions, and seasonal builds. Also communicate the associated
demand streams, year-over-year. Next, ask the technology providers to load the data into
their engines and deliver what they believe is the forecast for 2017. Then calculate the
error and bias for each of the demand streams. Pay close attention to how well the
software's forecast or plan performed on items in the "long tail" (products that sell
in small quantities).
Production planning. Take a year of orders and share them with the software vendors.
Give them the characteristics of changeovers, constraints, and cycle planning, and ask them to
provide you with a sample production plan. Pay close attention to the details of the production
schedule plan and understand what drives schedule attainment. Evaluate the impact of the production
schedule output on cycle stock, and make a comparison to the cycle-stock requirements of your company's
prior year.
Transportation planning. Give the technology providers a year of orders along with
your route assignments and pooling specifications. Ask them to provide you with a set of sample
plans. Look for capabilities associated with load assignments, pooling, continuous moves, and
backhaul definitions. Compare the impact of each software program's plan on cost.
The unfortunate news is that few companies do this type of testing. I believe that this lack of
testing is one of the reasons why software satisfaction is so low. While there is a nominal fee
and a requirement of time and energy, performing such tests makes a difference in the end.
Five more recommendations
In addition to testing, I have five more recommendations for companies looking to purchase a
new supply chain planning suite. These suggestions are based on my 20 years of following this market.
Triangulate the market. Triangulation refers to using more than one research method in order
to eliminate as much bias as possible. Technology vendors usually supply only positive references. To
get a more accurate assessment of the technology's capabilities, you need to go beyond the salesperson's
references and try to find some along the entire spectrum—the good, the bad, and the neutral. You can
learn from all three. I know of no software where every implementation was positive. Rather than seek
perfection, the question the buyer should ask is, "What is the best fit for my company?"
Look for deployments in like industries. While strategic network design technologies
can be deployed across different types of industries, the more operational technologies, like
demand sensing, production planning, deployment, transportation planning, and material planning,
are very industry-specific. Do not try to cross the lines and apply one of these solutions that
was developed for application outside of your industry.
Know that an 80-percent "fit" is not good enough. Many times software sales teams
want to gloss over the details of optimization, stating that software that works effectively
for 80 percent of your processes is good enough. To drive business results, however, data model
"fit" and engine design are more important than software integration. In the implementation of
supply chain planning, integration is the easy part. Business-process optimization is the more
difficult and critical element. Test and verify that the technology you're considering can do
the job.
Beware of "we don't have it now, but we can build it for you." Often if desired
capabilities are not already included in the software, a vendor will claim that it can develop
them for you. However, I have found that building new software generally takes nine to 16 months,
and that companies are seldom satisfied with the results. In my 20 years as an analyst, I have
only seen two cases where this type of co-development was successful. Avoid one-off software efforts.
Be skeptical of software system integrators' recommendations. System integrators usually
get a commission on the sale of the software. They are often not a neutral party. Ask your system
integrator for details on its arrangement with the software provider.
In my experience, a little bit of healthy skepticism and some rigorous testing can go a
long way toward making sure you don't end up like many supply chain software users: dissatisfied with
your implementation.
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
Shippers are actively preparing for changes in tariffs and trade policy through steps like analyzing their existing customs data, identifying alternative suppliers, and re-evaluating their cross-border strategies, according to research from logistics provider C.H. Robinson.
They are acting now because survey results show that shippers say the top risk to their supply chains in 2025 is changes in tariffs and trade policy. And nearly 50% say the uncertainty around tariffs and trade policy is already a pain point for them today, the Eden Prairie, Minnesota-based company said.
In a move to answer those concerns, C.H. Robinson says it has been working with its clients by running risk scenarios, building and implementing contingency plans, engineering and executing tariff solutions, and increasing supply chain diversification and agility.
“Having visibility into your full supply chain is no longer a nice-to-have. In 2025, visibility is a competitive differentiator and shippers without the technology and expertise to support real-time data and insights, contingency planning, and quick action will face increased supply chain risks,” Jordan Kass, President of C.H. Robinson Managed Solutions, said in a release.
The company’s survey showed that shippers say the top five ways they are planning for those risks: identifying where they can switch sourcing to save money, analyzing customs data, evaluating cross-border strategies, running risk scenarios, and lowering their dependence on Chinese imports.
President of C.H. Robinson Global Forwarding, Mike Short, said: “In today’s uncertain shipping environment, shippers are looking for ways to reduce their susceptibility to events that impact logistics but are out of their control. By diversifying their supply chains, getting access to the latest information and having a global supply chain partner able to flex with their needs at a moment’s notice, shippers can gain something they don’t always have when disruptions and policy changes occur - options.”
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”