In the past, compliance with international trade regulations might have been viewed as an esoteric and "nice but not necessary" backroom function. But that's no longer the case. As supply chains continue to extend into all four corners of the world, and international security regulations become ever more complex, companies are making trade compliance one of their top priorities.
It's in their best interest to do so. Trade compliance is the thread that weaves a company's supply chain together, creating a seamless global shipping process. If an organization's supply chain is not supported by a sound trade compliance structure, it risks being barred from conducting business globally, as well as possible fines or imprisonment of key individuals.
And that's why Mark Baxa's mission is critical. As leader of Monsanto Company's global trade compliance initiatives, his job is to preserve the company's freedom to operate globally. While not a lawyer by trade, Baxa is well-versed in trade law, both U.S. and international. His understanding of these often-complicated rules is essential to keeping the company's seeds and other agricultural products flowing unimpeded into airports and seaports around the world.
In short, globalism is the name of the game today. In this recent interview, Baxa explains that if you want to stay in that game, you need to play by the rules of trade compliance.
Name: Mark Baxa Title: Global Logistics and Trade Compliance Lead Organization: Monsanto Company
President of CSCMP's St. Louis Roundtable
Bachelor of Science degree in crop science, University of Illinois
Monsanto Manufacturing and Engineering Award
Asgrow Inner Circle Award
Upjohn Academy Award
Six Sigma Champion
What responsibilities does trade compliance encompass?
Trade compliance establishes the policies and processes that are used to carry out a company's global shipments. It ensures that the organization acting as the importer or exporter of record and the freight forwarders and customs brokers who represent it adhere to the official international shipping requirements.
Trade compliance is accountable for everything from issuing policy on required documents to determining export-license needs to denied-party-list management criteria, anti-boycott statements, embargoes, and specific commodity management, trade policy, tariff structures, duties, taxes, financial reporting, document retention, proof of performance, letters of credit, third-party contractual obligations, power-of-attorney management, official customs point of contact, supply chain security, government trade agencies, Foreign Corrupt Practices Act (FCPA) adherence, and internal audits.
As a global trade compliance manager, you need to work within the laws of your own country, those of the country you're doing business with, and international business laws. How do you juggle these different laws, and how do you resolve any conflicts that may arise?
Good questions. All trade, U.S., and foreign laws must be taken into consideration as part of a comprehensive trade compliance effort. Global participants must interact at the business and legal levels, putting all questions on the table for discussion. Generally speaking, the importer must specify his requirements and show proof of the specific regulations that govern them.
"Can we sell to someone who is on a U.S. government denied-party list but not recognized as such in the country we are selling to?" is an easy question to answer: No! However, issues can become increasingly complex when dealing with certain customers and commodities. If a question arises that could have multiple answers, consult with a foreign trade policy attorney. In most cases, United States law governs U.S.-based multinationals operating on foreign soil.
What's more important when dealing with international trade compliance issues: a supply chain management background or a law degree?
The answer is "both," as each is extremely important. Having a well-rounded supply chain management background and experience managing complex shipping scenarios and third-party vendors who support trade activity is essential to leading an organization's trade compliance efforts. To ensure that your company meets today's stringent government compliance requirements, however, it doesn't hurt to be an attorney. If you're a supply chain manager without a law degree, you need to have access to a legal team that practices trade law.
Are there different nuances of global trade compliance that apply to large, multinational companies versus smaller companies that may be venturing into international business for the first time?
Company size does not come into play when transacting business internationally. As the importer or exporter of record, all U.S.-based firms are bound by the same requirements. Before any company makes its first import or export shipment, it should seek counsel of a legal firm that practices trade law ? or it could face serious ramifications like noncompliance fines, penalties, disbarment, or even the imprisonment of company staff members [if it should commit a serious violation].
A single shipment of one stock-keeping unit (SKU) that might have dual uses —such as a civilian and a military purpose —transacted without a required export license and sold to a denied party could result in very severe penalties for an organization. When it comes to company size and scale, the rules apply to all.
How do international trade embargoes affect the global supply chain? For example, the United States has a trade embargo in force against Cuba, but many of its trading partners do business there.
There are a number of things that come to mind relative to embargoes, but let me address two of them. First, it takes skilled and knowledgeable compliance and legal staff to determine if your products fit under any embargo exception guidelines. Great care should be exercised here, as the guidelines for exception often include obtaining a commodity-specific export license. In the case of U.S. exports, don't assume that one U.S. government agency has all the requirements you must meet. Exceptions are often complex and require careful, multiagency research.
The second and perhaps least understood issue relating to trade embargoes is dual nationals who carry a U.S. passport in addition to another country's passport. United States citizens are prohibited from engaging in any business activity with countries that are under a U.S. embargo. This creates problems for U.S. companies that have global operations staffed by dual nationals or U.S. citizens on assignment in foreign countries. In either case, embargoes impact a company's ability to conduct business. They lead to underutilized production capacity and resources as well as create surplus inventory that otherwise would have been intended for a particular country.
In a perfect world, everybody abides by the law. But what about doing business in countries where payoffs and other extra-legal expenses are the rules of the game?
My response is ... get out of those countries, stop participating, and self-disclose to the U.S. Department of Justice (DOJ) before someone else does it for you. The "game" is rapidly changing for corrupt business practices and is affecting all parties involved, including third-party vendors conducting business on a company's behalf. The FCPA has seen more activity in the last five years than in the previous 20 years combined, and many countries have created similar laws to punish corruption. Foreign-based companies have also come under the DOJ's scrutiny, with a number of them suffering serious consequences for such violations.
What advice can you give to a company that wants to do business globally for the first time?
Check and double-check the rules and regulations governing the export/import of the commodity you plan to ship to or receive from foreign countries. There is a host of U.S. government web sites and resources governing foreign trade to and from the United States. These include the U.S. Department of Homeland Security (DHS), U.S. Customs and Border Protection (CBP), U.S. Department of the Treasury, DOJ, Bureau of Industry and Security (BIS), and the U.S. Securities and Exchange Commission.
If your business task is complex, seek legal counsel or the services of a reputable consultant who is an expert in international trade. Keep in mind that the importer/ exporter of record is ultimately accountable for compliance. If you make an entry mistake or need to adjust your documents, contact U.S. Customs and Border Protection immediately and ask how to resolve the issue. Getting it right means you will have a compliant, responsive, and competitive supply chain.
How do you envision trade compliance contributing to the global supply chain in the future?
The demand for internationally sourced products and technology will continue to rise. Products and technologies will change over time, as will country-specific sourcing decisions. Therefore, it becomes critical to a company's success that trade lanes producing the lowest total landed cost are protected with compliant trade policy so that it can remain competitive and preserve its freedom to operate.
Trade compliance is an integral and important part of one's global supply chain. Therefore, the need for IT (information technology) systems, well-versed supply chain professionals, and well-defined trade compliance policies will continue to increase. Companies are moving quickly to secure their trade lanes and seek out business partners with similar philosophies who will enhance their global supply chain performance and reliability.
Can professionals like yourself who work with global trade compliance influence regulations in a way that will make the supply chain run more smoothly as well as have a positive impact on the supply chain business?
Yes. As the U.S. government, its agencies, the World Customs Organization, and other world governments work to improve existing policy, opportunities for industry representatives to provide input into policy development often arise. One of the best examples of this cooperation and ability for supply chain leaders to influence regulations is the Customs-Trade Partnership Against Terrorism (C-TPAT) program.
What tools has your membership in cscmp provided you to give you an edge in conducting business globally
The wide array of publications, web-based seminars, and the annual global conference are great learning tools for supply chain professionals. And the professional network of industry peers I've created as a result of my CSCMP membership has added enormous value to the work that I do.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.