As the economy strengthens and the driver shortage intensifies, shippers should prepare to feel the pinch from higher trucking rates and tighter capacity.
Sean Maharaj is a vice president in the Global Transportation Practice of the management consultancy Kearney. Additionally, Maharaj is a chief commercial officer of Kearney’s Hoptek.
It would be fair to say that 2017 saw mixed results for the trucking industry with rates starting out the year at levels similar to those seen in 2015 and 2016. However, in the second half of the year, the sector entered into an unequivocal turnaround period. To put things in perspective, the U.S. Bank Freight Payment Index shows that spending on truck freight increased by 25 percent for 2017, although freight volume shipment rose by only 12.6 percent.1 In other words, it cost shippers disproportionately more to obtain truck freight space to move their goods than it did in the past.
That momentum has carried over into 2018, and as a result, shippers need to take measures now to deal with the operational and budgetary pressures created by the heavy volume of demand.
Whether it's due to driver shortages or other factors, such as changing regulations or increased activity by the likes of internet retailer Amazon.com, the reality is that high or elevated truckload rates and tight capacity have become the new norm—at least the foreseeable future.
This trend can be seen in the Cass Truckload Linehaul Index (see Figure 1), which measures fluctuations in the per-mile truckload linehaul rates charged to shippers by truckload transportation companies since the index began in 2005, which serves as the base year. The Index shows a clear turning point in mid-2017. Rates had been comparable to 2015 levels, until a spike occurred around August 2017. At the start of 2018, there appears to have been some mild rate softening, likely due to the seasonal post-holiday slowdown. But the index has reached 134 twice over the past six months, thus indicating that rates continue to reach a high point on a more frequent basis. It has already attained rate levels seen at the end of 2017, when a sudden spike was seen in rates.
Nor can shippers look to the spot market for some relief, as those rates are up by nearly 30 percent since June 2017, according to the DAT Freight Index, which is compiled by DAT Solutions, a truckload freight marketplace.2
As in past years, we can likely expect another bump in rates during the back-to-school season, followed by the busy holiday period. Indeed, this year we may see an exception to historic trends. Normally late summer and fall periods are slow periods for freight demands and rates. This year, however, we may see spikes during those months due to a number of unique challenges.
First, a major shortage of drivers is creating tighter than normal capacity. The industry saw a shortage of approximately 248,000 drivers at the end of 2017, according to the transportation consulting company FTR—a number that was compounded by a paltry driver replenishment rate.3 Additionally, strong economic conditions have helped to fan the flames of soaring truckload rates and squeezed capacity. Furthermore, possible mitigating factors, such as autonomous vehicles, changing trade regulations, or even Amazon's entry into the shipping marketplace haven't been strong enough to douse the blaze.
What can shippers do to prepare?
What does all of this mean to savvy shippers seeking to maximize their freight dollars whilemaking good on customer commitments in this increasingly seller-based market? First, shippers should lock in some portion of their freight right now by engaging in competitive bidding and/or contracting. This would allow for some level of security when the capacity pinch intensifies down the road (which will drive up rates even further). Second, consider improving dock efficiencies to help shorten the time drivers spend at your door—an unnecessary cost. Third, implement packaging optimization (or having the right-sized package for the product) to limit dead space on trucks, which costs more withno benefit. Fourth, shippers should be thinking about mode mix and/or combinations to limit reliance on trucking. For example, companies with loads that are not time-dependent may want to consider intermodal shipping as a way to mitigate over-the-road costs. Another option is using pool distribution to consolidate together in a truckload a group of less-than-truckload orders bound for the same region. Finally, many organizations realize and accept that shipping and/or logistics management is not their forte. Employing the help of a seasoned third-party logistics provider or using a transportation management system can help drive greater cost efficiencies, shorten learning/adaptation curves, and reduce complexity.
Whichever path you decide to pursue, you should keep in mind that supply chains work best when there is an inherent level of flexibility and adaptability. These attributes will provide a valuable cushion during trying times. Flexibility and adaptability can be increased by taking actions such as employing cost controls and competitive bidding, having contingency plans, and outsourcing to companies with core competencies that yours does not possess. The only other option is to pass on these cost increases to your customers, which can put your organization at a real disadvantage—especially if your competition has been disciplined enough to implement a well thought-out, operationally based contingency plan, which is able to weather a storm like the one we are experiencing.
With all of the above in mind, one thing is certain: Organizations that have made investments in modern-day cost-control measures stand a far better chance of weathering cost-based pressures like the one currently impacting shipping becauseadditional financial flexibility has been built into their models. But supply chain costs aside, the structural changes at play—along with driver demographics, wage growth, inflation, and innovation developments—all require some level of investment in people, processes, and technology. These investments need to be acknowledged and accepted as vital to any normal, adaptable business—and these days, that means a business that enables future growth while driving out cost and complexity.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”