As the economy strengthens and the driver shortage intensifies, shippers should prepare to feel the pinch from higher trucking rates and tighter capacity.
Sean Maharaj is a vice president in the Global Transportation Practice of the management consultancy Kearney. Additionally, Maharaj is a chief commercial officer of Kearney’s Hoptek.
It would be fair to say that 2017 saw mixed results for the trucking industry with rates starting out the year at levels similar to those seen in 2015 and 2016. However, in the second half of the year, the sector entered into an unequivocal turnaround period. To put things in perspective, the U.S. Bank Freight Payment Index shows that spending on truck freight increased by 25 percent for 2017, although freight volume shipment rose by only 12.6 percent.1 In other words, it cost shippers disproportionately more to obtain truck freight space to move their goods than it did in the past.
That momentum has carried over into 2018, and as a result, shippers need to take measures now to deal with the operational and budgetary pressures created by the heavy volume of demand.
Whether it's due to driver shortages or other factors, such as changing regulations or increased activity by the likes of internet retailer Amazon.com, the reality is that high or elevated truckload rates and tight capacity have become the new norm—at least the foreseeable future.
This trend can be seen in the Cass Truckload Linehaul Index (see Figure 1), which measures fluctuations in the per-mile truckload linehaul rates charged to shippers by truckload transportation companies since the index began in 2005, which serves as the base year. The Index shows a clear turning point in mid-2017. Rates had been comparable to 2015 levels, until a spike occurred around August 2017. At the start of 2018, there appears to have been some mild rate softening, likely due to the seasonal post-holiday slowdown. But the index has reached 134 twice over the past six months, thus indicating that rates continue to reach a high point on a more frequent basis. It has already attained rate levels seen at the end of 2017, when a sudden spike was seen in rates.
Nor can shippers look to the spot market for some relief, as those rates are up by nearly 30 percent since June 2017, according to the DAT Freight Index, which is compiled by DAT Solutions, a truckload freight marketplace.2
As in past years, we can likely expect another bump in rates during the back-to-school season, followed by the busy holiday period. Indeed, this year we may see an exception to historic trends. Normally late summer and fall periods are slow periods for freight demands and rates. This year, however, we may see spikes during those months due to a number of unique challenges.
First, a major shortage of drivers is creating tighter than normal capacity. The industry saw a shortage of approximately 248,000 drivers at the end of 2017, according to the transportation consulting company FTR—a number that was compounded by a paltry driver replenishment rate.3 Additionally, strong economic conditions have helped to fan the flames of soaring truckload rates and squeezed capacity. Furthermore, possible mitigating factors, such as autonomous vehicles, changing trade regulations, or even Amazon's entry into the shipping marketplace haven't been strong enough to douse the blaze.
What can shippers do to prepare?
What does all of this mean to savvy shippers seeking to maximize their freight dollars whilemaking good on customer commitments in this increasingly seller-based market? First, shippers should lock in some portion of their freight right now by engaging in competitive bidding and/or contracting. This would allow for some level of security when the capacity pinch intensifies down the road (which will drive up rates even further). Second, consider improving dock efficiencies to help shorten the time drivers spend at your door—an unnecessary cost. Third, implement packaging optimization (or having the right-sized package for the product) to limit dead space on trucks, which costs more withno benefit. Fourth, shippers should be thinking about mode mix and/or combinations to limit reliance on trucking. For example, companies with loads that are not time-dependent may want to consider intermodal shipping as a way to mitigate over-the-road costs. Another option is using pool distribution to consolidate together in a truckload a group of less-than-truckload orders bound for the same region. Finally, many organizations realize and accept that shipping and/or logistics management is not their forte. Employing the help of a seasoned third-party logistics provider or using a transportation management system can help drive greater cost efficiencies, shorten learning/adaptation curves, and reduce complexity.
Whichever path you decide to pursue, you should keep in mind that supply chains work best when there is an inherent level of flexibility and adaptability. These attributes will provide a valuable cushion during trying times. Flexibility and adaptability can be increased by taking actions such as employing cost controls and competitive bidding, having contingency plans, and outsourcing to companies with core competencies that yours does not possess. The only other option is to pass on these cost increases to your customers, which can put your organization at a real disadvantage—especially if your competition has been disciplined enough to implement a well thought-out, operationally based contingency plan, which is able to weather a storm like the one we are experiencing.
With all of the above in mind, one thing is certain: Organizations that have made investments in modern-day cost-control measures stand a far better chance of weathering cost-based pressures like the one currently impacting shipping becauseadditional financial flexibility has been built into their models. But supply chain costs aside, the structural changes at play—along with driver demographics, wage growth, inflation, and innovation developments—all require some level of investment in people, processes, and technology. These investments need to be acknowledged and accepted as vital to any normal, adaptable business—and these days, that means a business that enables future growth while driving out cost and complexity.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."