Over the last two years, U.S. businesses have been slowly but steadily depleting their stocks of inventories—but in the next few quarters that is set to change.
On the 27th of July, the U.S. Bureau of Economic Analysis issued its first official estimate of second-quarter gross domestic product (GDP). It came in at a 4.1-percent annualized growth rate—the fastest growth rate since the third quarter of 2014. Although some of this strength was attributable to payback from a weak first quarter and an outsized surge in soybean exports, there is no denying that the U.S. economy is churning at a robust pace.
Labor markets have been historically strong; as of the time of this writing, 2.4 million additional people have attained jobs in the last year, the unemployment rate has fallen to 3.9 percent, and the employment cost index for wages and salaries (that is, nominal wages) grew 2.8 percent year-over-year as of the first quarter, the fastest pace in nearly ten years. Household net worth was up 7 percent over the year before in the first quarter, surpassing the US$100 trillion mark for the first time. Survey readings of purchasing managers in the manufacturing sector are robust. Measures of consumer mood are holding at historically lofty levels, and growth of total retail sales in June over the year before was the fastest since early 2012. Across the economy, indicators are consistent with a firm expansion.
Article Figures
[Figure 1] Inventory-to-sales-ratios have trended downwardEnlarge this image
[Figure 2] Business inventory investment to rebuild after lean yearsEnlarge this image
In spite of the second quarter's strong reading on GDP growth, it could have been higher were it not for the continued depletion of inventories. Companies decreased their inventory investment, which dragged down real (or inflation-adjusted) GDP growth by 1.1 percentage points, continuing a pattern of inventory drawdowns that has generally held since mid-2015. Businesses have been gradually decreasing their holdings of inventories ever since a rapid buildup in 2015 that was caused by a "perfect storm" of factors, including a strong U.S. dollar, which decreased the competitiveness of U.S. exports abroad, and a decline in global oil and commodity prices, which reduced spending on equipment and structures in the energy industry. Additionally, labor disruptions occurred at customs ports on the U.S. West Coast, which interrupted the flow of goods and then caused a glut of supply when they were finally resolved in late February 2015.
At the culmination of this inventory buildup, the ratio of overall nonfarm inventories to final sales rose from a post-recession low of 2.28 to 2.45 by the end of 2015. Businesses then began unwinding this buildup. Since the third quarter of 2015, inventory investment has subtracted an average of 0.3 percentage point from annualized GDP growth every quarter. Inventory-to-sales ratios have shrunk, and the nonfarm inventory-to-sales ratio is now the lowest it has been since 2012. (Figure 1 shows inventory-to-sales ratios for nonfarm sectors.)
Numerous factors have contributed to this drawdown. First, holding onto inventory has become relatively pricier. Although economywide inflation is positive and currently accelerating, the cost of goods (as opposed to services) is declining; excluding food and energy, year-on-year growth of the price index for goods has been negative every month since 2012. Businesses therefore have sought to keep as little supply on shelves as possible to avoid making a loss. The growth of electronic commerce, or the "Amazon effect," is also tamping down on inventories, as online suppliers need to maintain less stock than brick-and-mortar establishments to ensure that demand can be met. In the auto sector, inventories of light vehicles were pared down sharply last fall by elevated replacement demand stemming from hurricane damage. Finally, robust consumption has helped to take some supply off of grateful businesses' hands. According to the National Federation of Independent Business, the net percent of small businesses that believed that inventories were too high was zero in June, the lowest proportion since September 2014—a sign of strong sales. The net percent of owners planning to build inventory was the highest since November 2017.
What's on the horizon?
As strong as economic growth has been, IHS Markit believes that the second quarter of 2018 represented the low point of the inventory cycle, and inventory accumulation will grow during the second half of 2018. We believe that current inventory levels are unsustainably low and that the second quarter's overall nonfarm inventory-to-sales ratio of 2.32 is beneath the optimal level. In our forecast as of this writing,real GDP growth overall is estimated to be 3.2 percent for 2018 (from Q4 2017 to Q4 2018), which would make it the best year since 2004. With consumption set to continue at a robust pace—fueled by gains in employment, higher real disposable (after-tax) incomes, and home values—we expect back-to-school retail sales this year to rise 5.2 percent compared to the year before, which would be the best year of growth in school sales since 2011.1 In this environment, businesses must add to their inventory holdings, or shelves of materials and supplies will become uncomfortably bare. For this reason, we expect inventory investment to rise over the next four quarters to contribute an average of five-tenths per quarter to annualized GDP growth. After that, we believe inventory investment will peak in the third quarter of 2019 (at an annualized rate of about US$86 billion chained 2012 dollars) and return to an average of US$60 billion in 2020. (See Figure 2.) This projection of strong inventory investment will stabilize the inventory-to-sales ratio and begin raising it toward our estimate of the optimal level in 2019.
Although our forecast calls for the pickup in inventory investment to progress at a healthy rate, there exist some signs of a possible disruption. Both the Markit PMI (Purchasing Manager Index) and the Institute for Supply Management's reports on manufacturing are currently showing supplier delivery issues. When purchasing managers face supply issues, they often broaden their searches and buy slightly more than they plan to use "just in case." In the past, this has resulted in unsustainable inventory builds like the one seen in 2015—and there is the potential that it could result in a similar boom/bust scenario in the future.
There is another reason why businesses may look to stock up on inventories in the short term: tariffs. The Trump administration, as of this writing, has already enacted tariffs on imported steel, aluminum, washing machines, and solar panels, covering approximately US$57 billion worth of imported goods; it has also targeted a broad collection of goods specifically from China that amounts to a further US$34 billion. These totals are dwarfed by the list of tariffs that are currently under review or threatened, which as of this writing would collectively cover around an additional US$624 billion in goods. Although the existing tariffs were ostensibly intended to protect domestic primary metal producers, more American industries are users than producers of metals—the machinery, farm, construction, and transportation industries, for instance. Tariffs serve to both raise the costs of inputs for these industries and limit their supply; increased costs also filter down to consumers. Already, rising materials costs have become visible in consumer prices; the Consumer Price Index for major appliances grew 5.6 percent versus the year before in June, the most since before the Great Recession.
The fear of tariffs—those enacted and those threatened—means that businesses may anticipate rising costs in the future and significantly build up their inventories in the short run to protect against these price hikes. Both to shore up their bottom line and to ensure adequate supply, businesses in affected industries may double down on inventory investing in the upcoming quarter, shifting this investment earlier and moving it out of the fourth quarter and those following. The consequence would be another boom for inventories, to be followed by another bust—especially if many of the threatened tariffs really do become reality.
Â
Notes:
1.IHS Markit defines back-to-school retail sales as not-seasonally adjusted retail sales from July through September at all retail locations excluding gasoline stations, motor vehicle and parts retailers, grocery and liquor stores, and restaurants.Â
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
Shippers are actively preparing for changes in tariffs and trade policy through steps like analyzing their existing customs data, identifying alternative suppliers, and re-evaluating their cross-border strategies, according to research from logistics provider C.H. Robinson.
They are acting now because survey results show that shippers say the top risk to their supply chains in 2025 is changes in tariffs and trade policy. And nearly 50% say the uncertainty around tariffs and trade policy is already a pain point for them today, the Eden Prairie, Minnesota-based company said.
In a move to answer those concerns, C.H. Robinson says it has been working with its clients by running risk scenarios, building and implementing contingency plans, engineering and executing tariff solutions, and increasing supply chain diversification and agility.
“Having visibility into your full supply chain is no longer a nice-to-have. In 2025, visibility is a competitive differentiator and shippers without the technology and expertise to support real-time data and insights, contingency planning, and quick action will face increased supply chain risks,” Jordan Kass, President of C.H. Robinson Managed Solutions, said in a release.
The company’s survey showed that shippers say the top five ways they are planning for those risks: identifying where they can switch sourcing to save money, analyzing customs data, evaluating cross-border strategies, running risk scenarios, and lowering their dependence on Chinese imports.
President of C.H. Robinson Global Forwarding, Mike Short, said: “In today’s uncertain shipping environment, shippers are looking for ways to reduce their susceptibility to events that impact logistics but are out of their control. By diversifying their supply chains, getting access to the latest information and having a global supply chain partner able to flex with their needs at a moment’s notice, shippers can gain something they don’t always have when disruptions and policy changes occur - options.”
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”