James Bohnaker is an associate director with IHS Markit, headquartered in London. IHS Markit provides information, analytics, and solutions to major industries and markets worldwide, including more than 50,000 business and government customers in 140 countries.
The global financial crisis triggered by the collapse of Lehman Brothers in September 2008 ushered in a new era of monetary policy making. Central banks across the globe—such as the U.S. Federal Reserve and the Bank of England—slashed interest rates and invented new ways to inject stimulus into their economies. Although the scars of the crisis are still evident, the global economy is far healthier now than it was ten years ago, thanks in large part to actions taken by central bankers. The recession would have been far worse without their aggressive and harmonized monetary response.
Now ten years removed from entering crisis management mode, policymakers must figure out if (and how) they wish to undo these extreme measures to mitigate some of their unwanted side effects. Doing this would have the benefit of preventing inflation, impeding financial bubbles from developing, and making it easier for central banks to soften the damage in future crises. The trade-off is that it makes it costlier to finance business investments and consumer purchases, which has a negative impact on economic growth and international trade.
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The Federal Reserve is leading major central banks in raising interest ratesEnlarge this image
Essentially, the question for policymakers boils down to whether they can remove stimulus without significantly reducing demand for goods and services. The answer to that question will vary greatly for different economies, given the uneven nature of their recoveries and an assortment of risks that must be taken into consideration. Nevertheless, those decisions will have a profound influence on global trade flows over the next few years. Aggressive removal of stimulus could ground trade to a halt, but maintaining low interest rates for too long could stir up even bigger problems down the road.
Fed makes the first move
The U.S. recovery has outpaced those of other advanced economies, and so it is further along in its efforts to normalize monetary policy. From 2015 to 2017, the Federal Reserve (Fed) raised interest rates in irregular intervals and only by small amounts. However, in 2018 as U.S. economic growth accelerated, the Fed began raising interest rates more steadily and at more predictable intervals. (See Figure 1.) Heading into 2019, the Fed intends to raise interest rates further. Interest rates are now more than halfway back to what the Fed considers neutral—a rate which is neither restrictive nor accommodative of economic growth. The Fed has also backed off its commitment to keep rates low for an extended period and has begun winding down its balance sheet assets, selling off some of the assets and bonds that it bought in the recession. Both of these actions will contribute to tighter financial conditions.
What the Fed's path should be going forward is more difficult to handicap, given questions about how much further the economic expansion has room to run. The Trump administration's fiscal stimulus measures—tax cuts and additional government spending—are designed to have their peak impact on economic growth in 2018. By late next year, these measures will no longer be supporting growth, andthe U.S. economy will be more vulnerable to higher interest rates.
This may create a policy "fork in the road," at which point the Fed must decide whether to prioritize lengthening the expansion or fending off inflation. Inflation is currently relatively muted, but labor market tightness and tariff-induced price pressures should have a larger impact next year. On the other hand, the recent surge in financial volatility—a de-facto tightening of financial conditions—threatens to slow global growth (and therefore U.S. growth) on its own if it persists in 2019. This balancing act may create some policy uncertainty with spillover effects into the rest of the global economy.
Brexit uncertainty remains elevated
The Bank of England (BOE) followed the Fed's lead in the aftermath of the global recession by slashing interest rates, engaging in quantitative easing (or buying large amounts of government bonds and other financial assets to stimulate the economy), and introducing forward guidance (or communications about what their future monetary policy will be) to keep rates low for an extended period. In early 2016, it looked as if the BOE was poised to follow the Fed's lead on raising interest rates, but that prospect became increasingly uncertain after the 2016 referendum in which the United Kingdom voted to separate from the European Union (EU). The uncertainty caused by Brexit prompted the BOE to temporarily lower rates instead of increasing them. However, since late 2016, the U.K. economy has lowered its unemployment rate and managed enough growth to warrant slightly higher interest rates.
In recent months, however, the U.K. economy has taken a turn for the worse, and there remains a heightened amount of uncertainty about ongoing Brexit negotiations. The possibility that the U.K. and the EU might fail to strike a deal that would smooth the U.K.'s departure presents daunting downside risks. Firms would face new trade tariffs, potentially severe cross-border delays, and disrupted domestic supply chains, prompting the delay or cancellation of investment projects. In addition, the household economy would be hit via substantial losses in real income and wealth. This uncertainty creates a headache for the BOE, which cannot reasonably commit to raising interest rates until there is resolution regarding post-Brexit relations. As such, monetary policy will likely be on hold in the U.K. until the Brexit deadline in late March.
Baby steps for Europe and Japan
The European Central Bank (ECB) and the Bank of Japan (BOJ) took even more extreme measures to combat their sluggish economic recovery; they have been operating with negative short-term interest rates for several years (meaning that depositors must pay to keep their money in the bank). Now, each finds itself in a similar situation to the BOE—ready to begin removing accommodation but unable to do so with confidence, given the numerous economic and political risks.
Marking a significant step toward normalizing monetary policy, the ECB announced in June its intention to cease new asset purchases at the end of 2018. While the bank is likely to follow through with this commitment, there is a high degree of uncertainty as to when (or if) interest rates will rise. The bank has committed to keeping rates low until at least late 2019. Even then, the economy and risk profile would have to improve for policymakers to feel comfortable tightening monetary policy in a gradual manner. Economic expansion—which ECB chief Mario Draghi described one year ago as having "unabated growth momentum"—has lost steam recently, coinciding with rising tensions over the Italian budget standoff and deteriorating financial markets conditions, in addition to heightened uncertainty over a U.K. exit.
The ECB is in the unique situation of having to manage the outlooks of member countries with very different vulnerabilities. Germany's heavy reliance on exports, for example, makes it somewhat more exposed to shocks that erode global trade flows (such as protectionism), while a country like Italy is more susceptible to exchange rate swings and financial market gyrations due to its precarious budget situation. The types of threats that emerge over the next year will have varying impacts on euro countries, which makes it difficult to tease out a clear outlook for monetary policy by the ECB. The most likely scenario is one in which the ECB errs on the side of being cautious, opting to keep policy accommodative for longer given the numerous risks.
The BOJ is even further away from normalizing policy. The bank is expected to maintain yield-curve control for Japanese government bonds, which involves keeping its 10-year government bond yield at zero to raise the profitability of banks. It is also expected to keep its negative interest rate policy with aggressive monetary easing (or boosting of the supply of money) to achieve its 2-percent inflation target. However, modest inflationary expectations and delays in structural reforms will hinder the attainment of that target. It will be years until BOJ raises interest rates above zero, as the risks of slow economic growth are greater than the threat of inflation for Japan at the moment
China balancing stability and growth
China's economy has seen a similar slowdown in 2018 as it endures some growing pains during the transition toward a more service-based economy. The previously announced hike in tariff duties on US$200 billion in exports to the U.S. has been delayed for at least 90 days, a good sign that trade talks are becoming less hostile. Still, uncertainty about trade policy has led to dampened export orders for some Chinese goods. Additionally, tighter government financial supervision and regulation has slowed fixed investment, notably infrastructure and real estate investment. As growth slows, the government is shifting its policy balance toward growth support. In addition to fiscal measures taken by Beijing—including personal income tax cuts and export tax rebates on selected products—the People's Bank of China (PBOC) has chipped in by reducing banks' reserve requirement ratio. PBOC is likely to maintain a balanced or slightly accommodative stance in the near term so long as the yuan does not weaken significantly against other currencies. Although the tariff rate increase has been delayed, the risk of trade war escalation will be a key determinant in PBOC policy, and those developments are very much uncertain at this point.
Emerging markets fighting off currency depreciation
Rising interest rates in the United States have led to a much stronger U.S. dollar, which has put intense downward pressure on exchange rates for emerging-market currencies. Some of the emerging-market woes are also homemade, including poor governance, lack of structural reforms, increased political uncertainty, and a piling-up of debt, both in foreign and domestic currencies. These problems will get in the way of strong autonomous rebounds in emerging markets and developing countries (which account for about 40 percent of global gross domestic product). Emerging market central bankers will have a tough and unpredictable road ahead as they look to stem capital flowing out of their economies and currency depreciation, while also supporting growth.
Multiple forks in the road
The various challenges facing central bankers make for a highly uncertain policy landscape as the global economy enters the latter stages of expansion. Economic growth is due to slow, so policymakers must be careful not to remove accommodation too abruptly and cause a downturn. At the same time, there is good reason to believe there are benefits to be gained from returning to conventional monetary policies. Further muddying the path toward normalized policy is the elevated nature of global geopolitical risks that have developed recently. This raises the possibility that policy may unexpectedly deviate from its expected path, which could make for some disruptive financial market volatility over the next few years. This alone should not cause a big shock to the real economy, but it elevates the importance of policy choices that are made in response. As such, monetary policy will play a crucial role in determining the relative performance of global economies, and in turn, the manner in which the global supply chain adapts to shifts in demand.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.