Recruiter Roger Zetter believes that prospects for professional advancement in the SCM field are better than ever—if you take the initiative and manage your career.
For CSCMP members, nothing is more important than managing their careers and maximizing their opportunities in the supply chain management (SCM) field. That's why one of CSCMP's main goals is to support members' professional development, and it's one of the primary reasons SCM professionals join the organization.
Longtime CSCMP member Roger Zetter believes that the most successful SCM professionals are the ones who are open to new ideas, are receptive to change, are equipped with "people skills," and set high goals for themselves. Most importantly, those who skillfully map out their careers have the most potential to make it to the executive suites.
Zetter speaks with authority: He owns a personnel firm that specializes in helping companies recruit supply chain management talent and assisting candidates to secure the optimal SCM positions.
In that role, Zetter is doing exactly what he's always wanted to do. But he also understands the needs of his clients from personal experience. Before becoming a recruiter, he held directorlevel positions in transportation and logistics for companies such as Transport International Pool and Burlington Industries.
Zetter says that planning your career path is possible, even in a difficult economy. In fact, he believes that there are more opportunities in the supply chain field now than ever before, because leaders at companies of all sizes are beginning to recognize the impact of SCM on their bottom lines.
Here are some of Roger Zetter's tips on how to work with recruiters, along with his observations on the state of supply chain management jobs today.
How do the qualities that companies are seeking in a supply chain manager today compare with their criteria when you first started in the business?
Companies today are seeking candidates who understand comprehensive supply chain systems, have polished, persuasive presentation skills, and work well within a team structure. The days of separate supply chain disciplines—transportation and traffic, warehousing and distribution, inventory control, customer service—are over. Twenty-first-century companies are looking for candidates who can improve processes, not only along the supply chain but also within the organization as a whole.
Name: Roger J. Zetter, CPC Title: Chief Executive Officer Organization: Optimum Supply Chain Recruiters LLC
Bachelor of Science degree, Montana State University
Master of Business Administration degree, Fairleigh Dickinson University
Professionally certified by the National Association of Personnel Consultants
Keynote speaker at American Society of Transportation & Logistics (AST&L), National Toy Manufacturers Association, National Industrial Transportation League, American Apparel & Textile Association, and CSCMP's roundtable events
How does the process of finding a new position via a recruiter differ from other methods of finding a job?
Because of the partnerships we establish with hiring companies, recruiters have access to information about positions that isn't available to the general public: the real reasons that a position is open, its salary range, the culture of a company, and other pertinent information that may affect the interview or a candidate's decision about whether to accept or reject an offer.
Recruiters are also aware of positions that are not available through the traditional job resources and channels. We advise candidates and companies all the way through the interviewing process, and answer questions for both that may not be addressed in a résumé or in an interview. Most importantly, recruiters assist in the salary and benefits negotiations to ensure that both parties are pleased.
How can a candidate prepare to find a new job through a recruiting service?
The three things you should keep in mind when dealing with recruiters are: First, you are not their clients. The companies that enlist their assistance in finding the best candidates are their clients. Second, you should begin developing good relationships with recruiters before you need their help. Start building these relationships from the first time you meet them. Treat recruiters with the same respect as you treat the individuals at the companies you are applying to. And third, when you contact recruiters, make sure you represent yourself in a professional manner. Making a good first impression with a recruiter will go a long way when you're looking for a good position.
What guidelines should a candidate follow for crafting a résumé that will get results?
A résumé should consist of no more than two pages, with enough white space to avoid looking too "busy." It should include the key responsibilities and accomplishments of your most recent positions. Accomplishments from 20 years ago are not as relevant as those from your latest positions. Include your home and e-mail addresses, as well as your home, work, and cell phone numbers.
You may need to provide information about companies you have worked for that are not widely known, such as industries, products, sales, and markets served. Generally speaking, it takes about 30 seconds for an employer to determine if your résumé fits the basic criteria of a position. Your résumé is like a book jacket for your career. The ones that get results present solid candidates and tell your story in a clear and concise manner.
What is the state of the job market for supply chain management professionals in today's uncertain and unpredictable economic climate?
We're seeing an increase in the need for transportation and traffic professionals in the 3PL (third-party logistics) and manufacturing sectors. Although a significant amount of manufacturing has moved from the United States to overseas, raw materials, components, accessories, and finished goods still need to be received at ports and airports and moved to final destinations through the logistics system.
In our industry, as well as in corporate talent-acquisition departments, the cry is, "We can't find enough qualified candidates." The unemployment rate in SCM is extremely low. It is definitely a candidate's market, with salary levels on the rise.
What are the hot jobs within the SCM field?
Positions that are related to the international movement of both finished goods and raw materials are very strong. This includes import/export operations and regulatory compliance. So is anything related to load and packaging optimization. These functions also create positions in the planning stages as well as in implementation and operations. Finally, I foresee strong growth at all levels of the third-party logistics sector.
Where are the hot jobs located?
A lot of new positions are emerging overseas. Here in the U.S., the growing port areas are hiring. We are not seeing a geographic trend for new positions as we have in the past, such as to the Southwest or the Southeast. Rather, today's assignments are being determined by where clients' specific needs are, as with positions closely tied to new technology or staffing needs arising from new operations.
What skills and experience will set a candidate furthest above and beyond the rest of the pack in a competitive SCM job market?
Today's dynamic companies look for a solid work history with reasonable tenure at each of your companies and positions. Experience with current systems in the supply chain is important, as is a history of upward mobility. You need to provide a record of significant achievements and contributions, showing that you have mastered your position. Excellent communication and presentation skills will provide you with a significant advantage, as will membership and participation in professional organizations like CSCMP.
One of our goals as SCM professionals should also be to learn a second or even a third language, which may be a requirement in the future. It's hard to manage a global supply chain without knowing other languages and understanding other cultures.
Are employment prospects any better for SCM professionals with graduate degrees?
Candidates with graduate degrees have a definite edge in the selection and screening process. In some positions, a graduate degree is a requirement.
People in many fields have found it difficult to secure employment if they're in their 60s, 50s, or even their 40s. Is this a factor in the SCM field?
I don't think the problem is one of age, but rather the need for professionals to keep up with new concepts and technology. As an industry, we are having a problem finding qualified candidates in both the permanent and temporary areas as more "baby boomers" approach retirement age.
What can older workers do to capitalize on their opportunities for finding a job?
They should improve and broaden their professional skills, and maximize their exposure by using the Web and networking boards. Also, older workers should utilize the services of the recruitment industry. Consider relocation as a reasonable approach to finding the right job, rather than as a last resort. Attend and participate in local and regional supply chain professional meetings, and volunteer to serve on their boards. Network, network, and network!
How can SCM professionals manage their careers in an employment environment that is rife with layoffs, downsizing, mergers, and a whole host of other professional perils?
Supply chain managers need to keep current with new developments in process improvements by attending both local and national meetings of professional associations like CSCMP. Don't limit your professional growth to only your area of the supply chain. Become certified or pursue a graduate degree. Gain visibility by speaking at association meetings or becoming an officer of an association. Seek out new supply chain assignments at your present company in order to strengthen your overall skill set. Take risks on the job when they are win-win situations. In other words, manage your career.
The most successful SCM professionals I know are those who have planned their careers. Going forward, you will need to be positive about yourself and what you do. Strive for constant growth, and learn everything you can about your position and your company, and how to improve them both. Do your job better than anyone else. Work effectively with your counterparts as well as with your internal and external customers. When you are in a position to hire, hire the best. Be a good mentor, and seek mentors of your own. Aspire to promotions with growth potential, not dead-end positions. Train someone under you for your current position so that you can be promoted.
I can't stress enough the importance of organizations like CSCMP in helping you to keep abreast of changes in the SCM profession. A CSCMP membership can give you the confidence to identify opportunities that can provide a competitive advantage for your company, and to take the necessary risks to make it happen. Approach the management of your career as you would approach the management of your company.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.