Aside from a potential rise in protectionism, there are other, fundamental short-term and long-term factors that have caused Global Insight to take a gloomier view of prospects for international trade growth in the near future.
With the collapse in July 2008 of the World Trade Organization's Doha Development Round of trade negotiations, there is some concern that a rise in protectionism may bring about lower trade growth. While this may be the case, there are other, fundamental short-term and long-term factors that have caused Global Insight to take a gloomier view of prospects for international trade growth in the near future.
Short term: U.S. downturn is spreading
In the short term, the U.S. economic downturn and expansion of the credit crunch will have a global impact on trade. The outlook remains gloomy, despite the massive growth in U.S. exports that is often cited as a bright spot in a slow economy. It may not be quite as bright as many people think. For one thing, that growth is based on low-value goods (for example, scrap metal) and agricultural products. For another, it is subsidized not only by the federal government but also by the collapsing U.S. dollar.
What happens in the U.S. economy has a notable impact on Asia. Already, Asian exports are experiencing slower growth in 2008 than in 2007, and the annual percentage growth of liner trade from Asia to the world is now projected to be half what it was in 2006.
The decline in trans-Pacific trade lanes began in the first quarter of 2007, when American consumers lost confidence and cut back their purchases. As shown in Figure 1, trans-Pacific trade to North America declined sharply, from nearly 10-percent growth in 2006 to only 2.2 percent in 2007. In 2008 growth will remain negative.
On the other side of the world, the Asia-to-Europe trade continued to boom through most of the fourth quarter of 2007. But now it has become clear that European consumers, particularly those in the United Kingdom, are reacting no differently than their American counterparts. The Asia-Europe trade is just at the beginning of a significant slowdown, with this trade expected to actually decline in 2008. We expect trade in 2009 will remain soft on trans-Atlantic routes as well.
Long term: Changes in patterns of globalization
For the past 15 years or so, world economic and trade development has been characterized by economic globalization. Before then, most goods were produced at locations near the end markets. Since globalization, much of that production has been concentrated in low-cost locations that are far from the end markets. That cost-based shift in production led to rapid growth in international trade.
But rising energy costs do not bode well for the future of global trade, in large part because economic globalization increased energy consumption in two ways. First, it considerably increased worldwide demand for freight transportation, and therefore increased consumption of diesel and gasoline. And second, it helped promote an energy-consuming lifestyle all over the world. In developed countries, for instance, low-cost imports have allowed more people to afford automobiles, airconditioned houses with many electrical appliances, and long-distance travel by airplane. In developing countries, exports have brought wealth to a small portion of the population, who are then able to pursue a similarly acquisitive lifestyle. The impact on energy usage is huge. If just 30 percent of the Chinese and Indian populations were to achieve Western levels of consumption, then the world's consumer energy consumption would double. And there are billions more people, in those countries and elsewhere, who are striving to reach that level of prosperity.
Given these trends, it's not surprising that long-term energy prices are rising. Left alone, global market competition will see energy prices continue to rise until those high prices effectively suppress energy consumption to a level that meets supply. Now, developed countries are calling for developing countries to remove subsidies for energy consumption and let the market mechanism work. There has already been some movement in that direction: China recently reduced subsidies for fuel consumption, announcing increases in gas and diesel prices of 17 percent to 18 percent. Because oil traders understand that higher prices discourage consumption, world oil prices dropped by $2 a barrel at that announcement. If all countries were to remove their subsidies to discourage fuel consumption, world oil prices would rise at a slower pace.
Rising fuel prices have also considerably increased total shipping costs. For high-value and lightweight goods, such as electronics, shipping costs are still bearable. For low-value and heavyweight goods, such as iron ore, those costs can now exceed the value of the goods themselves. If fuel prices were to continue to rise, China might find it unprofitable to bring in iron ore and coal from overseas. At the same time, countries that are exporting less coal and ore to China might find it profitable to use those raw materials to manufacture and export more steel.
With wage rates increasing and the local currency appreciating in China, some investors are considering moving manufacturing to other countries with lower costs, such as Vietnam. However, many of these opportunities may already have slipped away. Rising oil prices and the declining U.S. dollar are causing worldwide price inflation, to the point where, for some types of manufacturing, the costs of imported materials now outweigh the savings from the difference in wage rates. Furthermore, Vietnam is just as far from most developed countries' consumer markets as China is. High transportation costs will deter additional manufacturers from establishing production facilities at locations like Vietnam if they are too far away from their end markets.
In fact, high transportation costs may force manufacturers to relocate production facilities closer to material suppliers or consumption markets, depending on which transportation volume (and expense) is larger—for the input materials or for shipments of the finished products.
The strong expansion of world trade has helped to reduce the difference in wage rates and returns on capital between countries. This is called "factor price equalization" in international trade theory, and we are seeing evidence of this at work in world markets today. This makes some export manufacturing no longer profitable in certain developing countries. Moreover, when more goods are produced at locations closer to their end markets, overall world trade growth may slow down, especially if some production reverts to domestic manufacturing. This and the other factors discussed in this article lead Global Insight to forecast a decline in world trade, as shown in Figure 2.
While we will, of course, see a cyclical rebound in trade once the economies of North America and Europe rebound, longer-term economic forces will continue to lead us into an era of slower growth in international trade.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”