Trucks are an integral part of the transportation network that keeps supply chains moving. Every year, billions of tons of raw materials, agricultural products, and finished goods are moved by truck around the globe. As such, it is important to recognize the changes currently taking place in the trucking industry.
At IHS Markit, we expect to see a rapid growth in demand for trucking over the next 20 years. We believe that economic growth and the favorable economics of trucking will drive strong growth in ton-kilometers (ton-km), a measure of the mass of goods being moved and the distance over which they are moved. In the major markets of China, Europe, the United States, and Japan, trucking ton-kilometers has doubled from 6 million ton-km in 2000 to 12 million ton-km in 2018. We expect to see that figure more than double in these markets by 2040, according to our base-case scenario (See Figure 1).
Article Figures
[Figure 1] Ton-kilometers for U.S., China, Japan, and EuropeEnlarge this image
[Figure 2] Distribution of U.S. trucking companies by sizeEnlarge this image
[Figure 3] Society of Automotive Engineers levels of automationEnlarge this image
As demand grows, the industry will also see a slight shift toward alternative fuels and new technologies. While diesel truck demand will remain strong, we believe that as new power train technologies, such as hydrogen and lithium-ion batteries, become more cost competitive, we will see their adoption in the medium- and heavy-duty trucking industry. Additionally, the advent of autonomous vehicles may lead to substantial transformations within the industry.
Alternative fuel
As a part of IHS Markit's 2018 "Reinventing the Truck" study, we modelled the uptake of alternative technologies in the medium- and heavy-vehicle segment out to 2040. Not surprisingly, we found that sales of diesel trucks are projected to remain strong, particularly in the heavy-duty long-haul sector, at about 80 percent of total truck sales in our base-case scenario. However, sales of battery electric commercial vans and medium-sized delivery vehicles is expected to grow quickly. Electric batteries are a more attractive option for this segment than for heavy-duty, long-haul applications because it is easier to return to a home base for charging. Additionally, electrification offers lower maintenance costs over the life of the vehicle and allows companies to comply with the restrictions on internal combustion vehicles that have been proposed in some city centers.
However, the disaggregated structure of the trucking industry may slow the adoption of alternative fuels. Taking the U.S. trucking industry as an example (see Figure 2), the vast majority of trucking companies have a fleet size of less than six vehicles. Only a handful of companies have fleets of more than 5,000 trucks. It's easier for larger companies to purchase battery electric vehicles, explore bio fuels, and introduce CNG/LNG (compressed natural gas/liquefied natural gas) trucks into their fleets. For the smaller players, changing to a new propulsion technology represents a bigger risk and a proportionately bigger investment with lower utilization of charging and other specialized infrastructure.
However, we expect to see the barriers to entry to decline over the coming decade, due largely to two factors. First the cost of alternative fuel technology should decline, due to technical advancements as well as larger scale deployments. As battery costs drop, they will approach cost "parity" with internal combustion engines. When you add in the lower cost of maintenance due to the simpler electric engine, the economics for electrification become even more favourable, even for smaller operators. Similarly, if the costs of hydrogen decline, we are likely to see more uptake of that technology in specific markets as well.
The second barrier to entry has traditionally been vehicle service and repair. Here, there are two important trends. First, with electric vehicles, less service is required over the lifetime of the vehicle. This not only reduces maintenance costs but also makes service and repair an easier business to enter. The second trend is that bigger companies and fleet operators are collaborating to offer service and repair to smaller companies. This development benefits both parties. It allows the bigger companies to increase the utilization of their investments while also allowing the smaller companies to delay some capital investment.
Autonomous trucks
While alternative fuels will certainly have an impact on the trucking industry, the greatest disruptor is expected to be the increased adoption of autonomous technologies. There is already widespread adoption of automation in various elements of the vehicle, such as braking and steering. But the eventual adoption of Society of Automotive Engineers (SAE) Level 5 technology, which reduces the need for a human driver, (see Figure 3) could have far-reaching impact. Trucks would be able to travel further and faster without stopping overnight. Warehouse logistics would adapt to autonomous vehicles, potentially expediting loading times. There is also potential for costs to be significantly lower in this scenario. However, before the industry can fully pursue this technology, concerns about safety and reliability must be addressed.
Looking Ahead
While there may be some differences across different regions, our "Reinventing the Truck" study indicates that the trucking industry will overall progress towards lower emissions, improved logistics, and increasingly sophisticated technologies. Taking these elements together, the trucking industry is heading for a lower cost, higher-efficiency future, even as we expect the demand for trucking to continue to grow strongly.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.