Trucking and rail capacity and service shifted in 2019 compared with 2018. Instead of the high spot-market rates and capacity shortages that shippers faced during 2018, freight transportation markets mostly improved in 2019 with available supply overtaking weakening demand.
Trucking companies found themselves with excess capacity as the pace of shipping demand downshifted from 2018. As a result, shippers benefitted from lower trucking rates and adequate capacity. The pressures from limited truck driver availability, even with tight labor markets, were also less severe.
Article Figures
[Figure 1] Percent change in real U.S. business fixed investmentEnlarge this image
[Figure 2] Change in U.S. industrial production and real GDPEnlarge this image
Railroads, for their part, saw a shrinking in unit volumes for intermodal services year-over-year as well as for almost all carload commodity categories. While further adoption of Precision Scheduled Railroading operating practices—such as more precise train car supply management and as a result more consistent transit times—had some impact on volumes, the underlying cause of the freight sector weakness was a slowing freight economy in 2019.
While U.S. household consumption was relatively strong, it was offset by weaknesses in manufacturing, agriculture, and trade-related shipping. Will this situation reverse itself again in 2020, or can shippers expect a continuation of the favorable freight market conditions they saw in 2019? Economic conditions will determine the answer.
2020 outlook
IHS Markit is forecasting that a weak economy will make 2020 another challenging year for carriers. Despite very low unemployment and resilient consumer spending, business investment and industrial production will continue to slow, contributing to a further weakening of freight demand in 2020. IHS Markit expects U.S. real gross domestic product (GDP) to grow only by 2.1%, which is 0.2% slower than the estimated 2019 economic growth of 2.3%. In contrast, the tight freight market conditions in 2018 happened while the economy was growing closer to its potential at 2.9%.
This outlook doesn't bode well for strengthening underlying freight demand, and it doesn't offer much hope to carriers looking for a year-over-year reversal for their markets. For supply chain managers, the macroeconomic forecast outlook implies restrained transportation cost increases, limited sales volume growth to manage, and continued tight labor markets.
We expect mostly downside risks to these baseline forecasts, meaning that growth could be lower as a result of an adverse shock. Factors that could potentially impact growth negatively include policy mistakes and/or drops in business and consumer confidence.
Business investment decreases
There is even more to the story that supports our baseline forecasts. In 2019 the pace of business fixed investment grew only by 2.2%, a drop of two-thirds from 2018's strong 6.4% rate of increase. IHS Markit forecasts business fixed investment growth to slow further to a rate of 1.7% in 2020.
The data on specific categories of business investment reveals more about the weakness in 2019 freight demand. (See Figure 1.) The pace of business investment in structures fell into negative territory in 2019, while investment in equipment slowed to nearly flat levels. Investments in intellectual property, which often enhances productivity, slowed the least in 2019. As indicators of freight demand, however, it is the structures and equipment investment categories that matter the most.
The IHS Markit forecasts for 2020 business investment don't offer much hope for carriers. We expect that we are near the bottom of this cycle for equipment and structures investment growth and do not anticipate seeing a recovery until 2021. The relative resilience in intellectual-product investments will help sustain aggregate business investment growth for 2020, however, this category of investment boosts freight demand the least.
Slow growth for manufacturing
The growing weakness in the manufacturing sector in 2019 is observed in the industrial production data, which shows that manufacturing has been hit harder than overall industry output. (See Figure 2.)
During 2018 the strength in U.S. industrial production contributed to strong freight demand. In 2019 this trend has strongly reversed with the consequences for carriers being the difficulty in finding shipments to haul. IHS Markit's forecast for 2020 is for industrial production to begin to recover, averaging a slow, but positive, 0.3% growth for the year. Manufacturing sector production will start to grow slightly faster than overall industrial production. Yet it will be well below the pace reached during 2018.
Freight market implications
With economic growth weakening, will carriers regain their pricing power through disciplined deployment of capacity in 2020? IHS Markit forecasts further slowing in heavy-vehicle sales in 2020, which indicates trucking companies are no longer expecting business growth to support capacity expansions like they made in response to the 2018 levels of demand.
To be sure, truck equipment replacement cycles will continue as an element in annual sales, and low interest rates will continue to make financing costs attractive to financially strong carriers. Yet truck manufacturers are trimming their sales expectations, which is consistent with the manufacturing weakness seen in other sectors as well. Meanwhile railroads are expected to continue to reduce staffing and locomotive power in 2020 in response to the 2019 declines in traffic and the further adoption of Precision Scheduled Railroading practices.
However, despite carriers scaling back capacity (and additional motor carrier bankruptcies), IHS Markit does not expect shippers will face a return to 2018 rate levels. The discipline of carriers in deploying capacity will mostly serve to limit further rate reductions and not create new freight transportation service availability problems for supply chain managers in 2020.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.