When was the last time you reviewed your outsourcing agreements? Taking a fresh look at those contracts can help you cut costs in tough economic times.
Julian S. Millstein is a senior counselor in the global sourcing and technology transactions groups in the Morrison & Foerster law firm's New York office.
The global recession is forcing every company to consider new ways of cutting costs. This can be a challenge for supply chain managers who are saddled with long-term outsourcing relationships entered into in better times, and which may no longer be as favorable as they once were.
It's possible to cut some of the costs associated with these relationships, but it is not easy. In this article, we discuss four areas that offer opportunities to revise and improve your long-term outsourcing contracts.
1. Make the most of flexibility
A well-drafted outsourcing contract includes provisions that allow the contract to adapt to the customer's changing requirements. Many agreements contain fixed charges that are based to some extent on transaction or headcount assumptions in the initial year of the agreement. Often these amounts can be adjusted when conditions change. For example, a contract may allow adjustments to fixed charges if the volume of activity falls below an agreed baseline, or if the service provider achieves additional cost savings.
Even if a contract does not specifically envisage and make pricing allowances for changing circumstances, you often can make other changes that will save you money. For example, your agreement may have been negotiated at a time when stringent service levels were a priority. Service excellence, however, comes at a price, and reducing service levels can significantly lower the cost of delivery. Do you really need that 99.999 percent availability of a product or service? Studies indicate that each additional "9" in the availability measure can add 30 percent to costs. What business benefits are you getting for that additional 30 percent?
Or consider whether you could trim back or streamline services. Do you really require all of the service components in the original contract? Do all of the vendor's activities provide a business benefit? If not, ask your vendor to drop or scale back those services and amend the contract accordingly.
The procedure you establish for making changes in the contract should require the vendor to reduce its charges in line with the reduced scope of service. An important caveat: In many contracts, if a certain portion of the services are removed, that removal will be treated as a partial "termination for convenience," and a termination fee might be payable. Even in these circumstances, there may be some scope for negotiation. If the services you want to eliminate are disproportionately costly for the vendor to provide, the vendor may be willing to discontinue that piece of the business and waive the penalty.
Flexibility in a contract may allow you to reduce costs by delaying or canceling some or all scheduled process transformations (for example, automating manual processes) or technology upgrades. If the outsourcing agreement includes some form of process transformation, consider whether all or part of that project could be delayed or canceled. If you give short notice of the delay or cancellation, however, you may be required to compensate the vendor, but the cost savings from eliminating the project could well outweigh that penalty. And take a close look at any provision concerning information technology (IT). Does the agreement provide for unnecessarily aggressive technology upgrades? If so, now might be the time to re-evaluate your strategy for refreshing technology. But be careful not to indiscriminately cut IT spending: Targeted technology investments could help to boost sales and even save more money than you could through cost cutting.
2. Enforce your contractual rights
Too often, companies spend a long time negotiating a comprehensive outsourcing agreement, only to file away the executed contract in a drawer and manage the day-to-day relationship on an informal basis. Tough economic times, however, demand a return to more formal and controlled management. To get the full benefit of the terms in your existing agreement, review its service-level and pricing mechanisms, and then enforce the rights you already have.
Failing to enforce existing contract provisions inevitably leads to missed opportunities. For example, companies frequently fail to demand credits for "minor" service failures, preferring to give the provider some leeway for the sake of "the relationship." However valuable this trade-off may be in better times, even small service credits can add up. Exercising your right to claim them can produce appreciable cost savings.
Another example involves the right to benchmark service charges. Prices you agreed on years ago may be out of step with the market. A benchmarking right that will automatically reduce service charges in line with market pricing offers an easy way to realize cost savings. Even the threat of benchmarking can be enough to bring a vendor to the table to negotiate a reduction in fees.
Consider also whether to utilize the auditing rights in your agreement. By doing so, you can verify whether the vendor is invoicing the correct amounts. Audits can also determine whether you are being invoiced for the volume and type of services you actually use. Are you paying for a software license that has elapsed? Is the vendor in breach of any of its obligations?
Finally, make use of the dispute-resolution provisions in your outsourcing agreements. Check to make sure that they meet your needs. If your service provider is based offshore, will you have any enforceability issues? Ideally, you want to review and address these matters before you ever have to invoke dispute mechanisms. On a related note, parties to outsourcing agreements often fall into informal dispute-resolution processes rather than follow the steps laid out in their contractual agreements. Avoid potential problems by insisting that your vendor use the correct process, and if it fails to follow up on legitimate disputes, use the appropriate escalation and resolution mechanisms.
3. Find opportunities for renegotiation
It's wise to periodically review outsourcing agreements to assure that they are supporting your current business requirements. But when economic circumstances affect the business case for a particular deal, a review is not just a good idea, it's essential. That's why now is the time to consider whether any element of your outsourcing agreement should be renegotiated to reflect fundamentally different economic conditions.
One area where you may want to renegotiate is offshoring. If you decided to restrict a service provider from offshoring certain service elements when you first struck the agreement, there probably were valid reasons for doing so. Now, however, cost sensitivity may outweigh any potential downside of offshoring, and you may wish to change the terms to allow it. If your deal already includes offshore operations, then it's time to consider whether the allocation of currency risk is still valid. If you are paying for offshore services in the local currency, are you prepared to accept the currency risk? Or should your company hedge the currency risk on its own, without involving the vendor?
Provisions for dealing with corporate mergers, divestments, and other changes of control are prime candidates for renegotiation. Review the extent to which your existing relationships could accommodate a merger with a competitor—or the extent to which those relationships could be terminated and transitioned to an acquiring (or acquired) entity's vendor. Accordingly, you will need to review your agreement's assignment, termination, and pricing provisions to determine what your rights are when there is a change of control. If the contract does not already allow it, consider including the right for related companies to be added or removed as "services recipients." Outsourcing contracts often will treat the removal of a services recipient as a partial termination for convenience, but you can avoid the liability to pay a termination fee if the divested entity enters into a replacement contract with the same vendor.
If the provider's cost of borrowing is less than yours, consider mid-term renegotiation of pricing. Many outsourcing relationships spread recovery of the provider's up-front costs over the full term of the agreement, and therefore they allow the customer to defer payment for such items as transition, asset-acquisition, and initial start-up costs. There is no reason why you could not consider a similar principle mid-term. For example, the vendor might finance mid-term price reductions in return for higher prices later on.
4. Use your leverage
It is all very well to come up with a list of potential improvements to your outsourcing contract, but it's quite another thing to get the service provider's attention so that you can implement those improvements. To bring your service provider to the table, you must consider areas that you can leverage as well as changes that may offer value to your provider. Here's an example of the latter. Suppose you are satisfied with your provider's services but wish to receive price concessions. To make those concessions worthwhile for the provider, you could offer to extend the contract.
An example of using leverage would be exercising your right to terminate for convenience. Vendors prefer to retain existing, profitable clients rather than see them go to the competition. If you threaten a convenience termination, the vendor may therefore be open to discussing compromises. This is more likely if the net value of the agreement exceeds any compensation you would be obligated to pay to the vendor for the termination.
Here's another possibility. If the vendor is in breach of any of its contractual terms, then you can use the threat of termination on those grounds. Taking steps to (or even threatening to) enforce contractual terms and claim damages may give you some leverage. Of course, the more material the breach, the more successful such a tactic will be. If the breach is so material as to allow termination of the contract, it could threaten the vendor's reputation, and the vendor will want to avoid any negative publicity.
You could offer the provider additional business in return for a lower unit price. Sometimes reducing the scope in exchange for a price reduction serves both parties' economic interests. For example, you might offer to drop a poorly performed service that produces very little or negative margins for the provider.
Finally, if you are satisfied with the provider's services, consider offering to act as a reference in return for some additional benefits. If you are a large, prestigious customer, your recommendation could help your vendor get new clients. That might not sound like a lot of leverage, but in a tight market it could lead the provider to offer substantial benefits in return for your public endorsement.
Managing outsourcing agreements in difficult economic times requires thoughtful review in light of your organization's current goals. By conducting this type of review, you are likely to find many opportunities to gain additional cost savings or other advantages. So pick up your contract and look it over with care. There's no better time to do so than the present.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.