Despite slowdown, L.A./Long Beach ports still reign
When the global economy improves, will congestion in the two San Pedro Bay ports return, or will shippers and carriers be wary of replicating the conditions that led to congestion in the early part of the decade?
With the global financial crisis pushing international trade to the lowest levels we've seen in a decade, the congestion that plagued the U.S. West Coast ports of Los Angeles (L.A.) and Long Beach in 2004 may seem like a distant memory. Each month in 2008, year-over-year import volumes were below those for the same periods in 2007, and import levels for 2009 are shaping up to be even lower. According to IHS Global Insight's Port Tracker report, there is no threat of congestion at either Los Angeles or Long Beach. In fact, the extremely weak traffic has eliminated any capacity pressures.
Still, it is worth asking the question: When the global economy improves, will congestion in the two San Pedro Bay ports return, or will shippers and carriers be wary of replicating the conditions that led to congestion in the early part of the decade? Are the ports of Los Angeles and Long Beach threatened now that shippers and carriers are under even more pressure to find cost savings, or is there something exceptional about those ports that can protect them from a loss of market share?
Article Figures
[Figure 1] Containerized imports by U.S. port and distance to ultimate destinationEnlarge this image
[Figure 2] Ultimate destination of containerized imports entering at Los Angeles/Long BeachEnlarge this image
Local demand attracts carriers
To answer these questions, it is instructive to look at the import patterns for the San Pedro Bay area before the slump took hold. In 2007, nearly 25 percent of the 54.5 million tons of containerized imports coming into Los Angeles and Long Beach remained within 100 miles of the port, according to IHS Global Insight's U.S. Inland Trade Monitor. That same year, fully one-third of the containerized cargo entering the United States through those ports never traveled more than 500 miles away.
As shown in Figure 1, no other U.S. West Coast port boasts such high freight demand in its immediate vicinity as does the L.A./Long Beach complex. Roughly one out of every five containers imported through West Coast ports is destined for this region, making it more economical for both shippers and carriers to serve Southern California markets through Los Angeles or Long Beach. Local demand in Southern California acts as an anchor, keeping the shipping lines locked into the two ports.
What about the two-thirds of the traffic passing through Los Angeles and Long Beach that ventures beyond 500 miles? This segment represents the "discretionary cargo"—shipments that may be diverted to other ports. Much of that traffic passes through the enormous distribution centers (DCs) in California's Inland Empire region in San Bernardino and Riverside counties. These facilities form a sort of feedback loop with the ports. The DCs were built in that region because so many imports flowed through Los Angeles and Long Beach; now shipping lines call on those ports because they are close to the retailers' giant distribution centers.
During the boom times of strong economic growth, the Inland Empire was close to reaching its distribution capacity. But according to the Los Angeles Times, industrial vacancy in that region doubled in the last year, from 6.2 percent in the fourth quarter of 2007 to 12.4 percent at the end of 2008. The potentially good news in those statistics: The decline in international trade has freed up commercial space for the distribution centers, leaving room for expansion when trade picks up again.
However, the increase in available commercial property has a negative side. Those facilities represent entities that are no longer operating in the region, and there is no guarantee that they will come back. Large retailers have developed multi-port strategies, and it's conceivable that the Inland Empire's mammoth distribution centers will become a thing of the past as shippers limit their dependence on certain ports.
Diversion scenarios
There are three possible diversion scenarios for the discretionary container imports into Los Angeles and Long Beach: diversion to other U.S. West Coast ports; diversion to ports in Canada and Mexico; and allwater diversion through the Panama or Suez canals.
All-water options have always been available, but they are price-sensitive and are only suitable for certain market segments. All-water is unlikely to pose a significant threat, as only a small percentage of imports that leave the San Pedro Bay for inland destinations are bound for the U.S. East and Gulf coasts. (See Figure 2.) The cargo best suited for the Panama Canal is already moving through there, and piracy concerns make the Suez an even less attractive option.
The pre-crash volumes at L.A./Long Beach were so high compared to the other U.S. West Coast container ports that none of those other harbors has the capacity individually to make a major dent in San Pedro Bay's market share. L.A./Long Beach may lose market share to its neighbors as a group, but these ports are relatively mature and no game-changing expansions are expected in the near term.
In Canada, the Port of Vancouver handles some imports that are destined for the United States. It is a fairly mature port, and few changes that would make it more attractive to importers and carriers are scheduled. Indeed, Vancouver is the same distance from Shanghai, China, as the ports of Seattle and Tacoma (in the state of Washington, USA), and thus does not offer significant time savings. An intriguing potential competitor is the Port of Prince Rupert near the British Columbia/Alaska border. It is roughly 1,000 miles closer to Shanghai than Los Angeles and Long Beach and offers single-carrier intermodal service to Chicago via the Canadian National Railway. Competitive rates and transit times to the U.S. Midwest could divert some of the 25 percent of L.A./Long Beach traffic that is bound for the U.S. East North Central region.
While the Port of Lázaro Cárdenas in Michoacán, Mexico, is eight days further away from China by sea than Prince Rupert, it has the advantage of being able to serve Mexico City and Mexico's populous Central Valley as well as Texas and Louisiana via the Kansas City Southern rail line. Another potential competitor in Mexico would be Punta Colonet, which is to be built roughly 150 miles south of San Diego. Financing for the port complex has fallen through, however, and development is on hold.
This analysis assumes that Asian trade with the United States will rebound to its peak levels. IHS Global Insight predicts that trade growth will gradually recover. We expect a steep decline in 2009 followed by an upswing in 2010. There should be noticeable growth in 2011 and then slower long-term growth rates from that point onward. We expect the San Pedro Bay area to recover its 2006 freight volumes around 2012. However, the market shares of Los Angeles and Long Beach will likely decline slightly, as importers will diversify their port choices and all-water service will gain a greater (but still limited) share.
Despite the current decline in freight volumes and the potential diversion of some cargoes to other ports, their natural advantages will ensure that Los Angeles and Long Beach remain the premier entry points to the United States for the foreseeable future.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.