Why short-sea shipping should succeed in the United States
Although popular in Europe, short-sea shipping remains underutilized in North America despite its potential to offer cost-effective service with low greenhouse gas emissions.
Natasha Horowitz is a consultant in the Global Commerce and Transport Practice at the economics research firm IHS Global Insight. Prior to her current position, she worked as an economic consultant and an economic analyst for the U.S. Department of Transportation's Volpe National Transportation Systems Center.
Although popular in Europe, short-sea shipping remains underutilized in North America despite its potential to offer cost-effective service with low greenhouse gas emissions. In the United States, short-sea shipping encompasses the domestic movement of goods along the coasts and through the St. Lawrence Seaway and the Great Lakes. Its use is limited, and it moves only a marginal amount of U.S. domestic goods. It may not be the mode of choice for shippers that require just-in-time delivery, but short-sea shipping can deliver goods in a timely, reliable manner and at a good price. It also offers a relatively cost-effective, safe, and low-emission alternative for transporting goods between coastal cities.
Short-sea shipping has the potential to play a greater role in two significant markets. First, it is suitable for transferring imports from large hub ports to smaller "spoke" locations, in what is known as the "feeder ship" market. Second, shortsea vessels can move goods between coastal U.S. cities, running parallel to major north-south highways and railways.
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[Figure 1] Short-sea shipping of U.S. domestic freight, 1997-2007Enlarge this image
The main advantage of short-sea shipping is that it alleviates infrastructure congestion, particularly around major ports. When you consider that the volume of domestic shipments is expected to increase by 24 percent between 2007 and 2027 (from about 13.8 billion to 17.1 billion short tons) without a corresponding increase in infrastructure, it seems logical that short-sea shipping should gain a more prominent place in the U.S. transportation network. After all, one small vessel with a capacity of just 400 TEUs (20-foot equivalent units) eliminates 400 trucks from a highway. So, for example, using short-sea vessels to move incoming container traffic from the Port of Los Angeles/Long Beach to nearby feeder ports such as San Diego could help ease the notorious highway congestion in Southern California. It also could improve port throughput and decrease dwell time by reducing the number of containers waiting to be loaded onto chassis or railcars.
Even though short-sea shipping competes with north-south long-haul trucking, it can also create new opportunities for short-haul trucking companies. These motor carriers can form partnerships with shippers to deliver goods from secondary ports to end users. Short-sea shipping also may create a need for new warehousing and distribution opportunities at secondary ports.
Moreover, the mode provides an attractive alternative for shippers that want to reduce their carbon footprint and fuel costs. It allows for the consolidation of multiple truck shipments onto one vessel, many of which are now able to run on low-sulfur diesel fuel. While a truck can move one ton of freight 155 miles on one gallon of diesel, a typical barge or short-sea vessel can move one ton of cargo 576 miles using the same amount of fuel.
Despite all of these advantages, short-sea shipping, with its limited network, still holds a very small share of the domestic freight market. In 2007, just over 300 million short tons of domestic freight moved coastwise and lakewise, a decline of 21.9 percent from the 385 million short tons carried by barges and feeder vessels in 1997 (see Figure 1). These shipments, which include both domestic and import tonnage, accounted for about 2.2 percent of the total freight moved within the United States in 2007.
These numbers pale in comparison with the volume of short-sea shipping in the European Union (EU). More than 40 percent of the EU's freight moves along the coast and on inland waterways. The addition of inland waterway traffic to coastwise and lakewise shipments in the United States increases water transport's share of domestic tonnage to only about 6.7 percent in 2007.
Vessels on the Great Lakes have long carried bulk commodities, including iron ore, coal, and grain, for manufacturers, power plants, and end users in the U.S. Midwest and in Canada, but coastwise shipments have remained more limited. Nevertheless, more coastal initiatives have been emerging in recent years. Successful initiatives are adding value and flexibility to local supply chains and often complement rather than compete with railways and motor carriers. One example is the Port Inland Distribution Network (PIDN) of the Port of New York and New Jersey. In addition to the distribution of cargo from the port by rail and truck, barges move containers to the nearby ports of Bridgeport, Connecticut; Camden, New Jersey; Providence, Rhode Island; and Boston, Massachusetts, helping to reduce air pollution and alleviate congestion on the busy I-95 highway corridor that runs along the Northeastern coast of the United States.
Fortunately, short-sea shipping is beginning to attract a greater degree of federal support. The U.S. Maritime Administration is currently leading the Marine Highway Initiative (MHI), which conducts public outreach to advocate short-sea shipping's benefits to the public. It is working with other modes, private entities, and state and local governments to identify projects for expanding the short-sea shipping network. In addition to efforts by the St. Lawrence Seaway Development (U.S.) and Management (Canada) corporations, the U.S. Department of Transportation is collaborating with its Transport Canada counterpart to further encourage shipping on the Great Lakes. On January 22, 2009, the U.S. House of Representatives introduced the Short Sea Shipping Promotion Act of 2009, which would exempt certain cargoes from the harbor maintenance tax.
In short, federal, state, and port authorities are beginning to recognize that short-sea shipping provides an environmentally sustainable way to respond to continued growth in trade, consumption, and shipping. In addition, short-sea shipping does not require investment in extensive fixed infrastructure, aside from ports. Furthermore, an expanding short-sea industry could spur shipbuilding in the United States because of the Jones Act, which requires that the vessels participating in coastal trade be built, crewed, and operated domestically.
In the meantime, short-sea operators should actively court motor carriers and rail lines in order to form partnerships and offer greater flexibility to customers. Short-sea shipping companies must be able to offer a seamless transition of both containerized and bulk goods from ports to other modes of transportation. Motor carriers, in turn, can expand their area of coverage by offering flexible, "greener" options with a short-sea component. For their part, shippers should explore short-sea shipping options to see how this mode can fit into their supply chains. The savings in both cost and emissions may be well worth the consideration.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Inclusive procurement practices can fuel economic growth and create jobs worldwide through increased partnerships with small and diverse suppliers, according to a study from the Illinois firm Supplier.io.
The firm’s “2024 Supplier Diversity Economic Impact Report” found that $168 billion spent directly with those suppliers generated a total economic impact of $303 billion. That analysis can help supplier diversity managers and chief procurement officers implement programs that grow diversity spend, improve supply chain competitiveness, and increase brand value, the firm said.
The companies featured in Supplier.io’s report collectively supported more than 710,000 direct jobs and contributed $60 billion in direct wages through their investments in small and diverse suppliers. According to the analysis, those purchases created a ripple effect, supporting over 1.4 million jobs and driving $105 billion in total income when factoring in direct, indirect, and induced economic impacts.
“At Supplier.io, we believe that empowering businesses with advanced supplier intelligence not only enhances their operational resilience but also significantly mitigates risks,” Aylin Basom, CEO of Supplier.io, said in a release. “Our platform provides critical insights that drive efficiency and innovation, enabling companies to find and invest in small and diverse suppliers. This approach helps build stronger, more reliable supply chains.”
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
Specifically, the two sides remain at odds over provisions related to the deployment of semi-automated technologies like rail-mounted gantry cranes, according to an analysis by the Kansas-based 3PL Noatum Logistics. The ILA has strongly opposed further automation, arguing it threatens dockworker protections, while the USMX contends that automation enhances productivity and can create long-term opportunities for labor.
In fact, U.S. importers are already taking action to prevent the impact of such a strike, “pulling forward” their container shipments by rushing imports to earlier dates on the calendar, according to analysis by supply chain visibility provider Project44. That strategy can help companies to build enough safety stock to dampen the damage of events like the strike and like the steep tariffs being threatened by the incoming Trump administration.
Likewise, some ocean carriers have already instituted January surcharges in pre-emption of possible labor action, which could support inbound ocean rates if a strike occurs, according to freight market analysts with TD Cowen. In the meantime, the outcome of the new negotiations are seen with “significant uncertainty,” due to the contentious history of the discussion and to the timing of the talks that overlap with a transition between two White House regimes, analysts said.
That percentage is even greater than the 13.21% of total retail sales that were returned. Measured in dollars, returns (including both legitimate and fraudulent) last year reached $685 billion out of the $5.19 trillion in total retail sales.
“It’s clear why retailers want to limit bad actors that exhibit fraudulent and abusive returns behavior, but the reality is that they are finding stricter returns policies are not reducing the returns fraud they face,” Michael Osborne, CEO of Appriss Retail, said in a release.
Specifically, the report lists the leading types of returns fraud and abuse reported by retailers in 2024, including findings that:
60% of retailers surveyed reported incidents of “wardrobing,” or the act of consumers buying an item, using the merchandise, and then returning it.
55% cited cases of returning an item obtained through fraudulent or stolen tender, such as stolen credit cards, counterfeit bills, gift cards obtained through fraudulent means or fraudulent checks.
48% of retailers faced occurrences of returning stolen merchandise.
Together, those statistics show that the problem remains prevalent despite growing efforts by retailers to curb retail returns fraud through stricter returns policies, while still offering a sufficiently open returns policy to keep customers loyal, they said.
“Returns are a significant cost for retailers, and the rise of online shopping could increase this trend,” Kevin Mahoney, managing director, retail, Deloitte Consulting LLP, said. “As retailers implement policies to address this issue, they should avoid negatively affecting customer loyalty and retention. Effective policies should reduce losses for the retailer while minimally impacting the customer experience. This approach can be crucial for long-term success.”