Mulberry Implements Aptos to Support Supply Chain Transformation

ATLANTA — April 9, 2019 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced that British brand Mulberry has successfully implemented Aptos solutions for pre-season and in-season planning. During the next project phase, Mulberry is focusing on PLM and Supply Chain Management to manage product development and sourcing faster and with greater efficiency.

"With the market calling for greater agility and our business constantly expanding both in terms of geographies and channels, we not only had new planning needs, but also new requirements in terms of sourcing, costing, as well as increasing overall merchandising responsiveness," explains Richard Cunningham, Group IT Director at Mulberry. "We chose Aptos as our partner in our 'Agile Supply Chain' transformational program for the retail expertise of the Aptos team across all processes, the ability to cover the merchandise process from end to end, as well as the track record of satisfied customers."

Founded in 1971, for over 40 years, Mulberry has been a leading British lifestyle brand internationally known for its quality and design. Mulberry's handbags have become contemporary classics, examples of British style and manufacturing expertise. The product range also includes womenswear, accessories and footwear. Mulberry trades internationally (in Europe but also the U.S. and Asia) through its own retail stores, direct wholesale customers and partners, as well as a growing online channel.

"This has been a very successful project, and it has enabled Mulberry to implement its Agile Supply Chain initiative and realise key objectives, including a reduction in inventory and greater visibility throughout the supply chain," explains Neil Ritchie, CFO at Mulberry.

Aptos is supporting Mulberry in pre-season and in-season planning, providing the key functionality to integrate the entire process across functions, geographies and channels.

"Implementing both pre-season and in-season planning modules has provided the Mulberry teams with the ideal opportunity to target best practice and evolve business process. The Aptos implementation structure and project team facilitated a quick and smooth project, which is already adding value for Mulberry," explains Daniel Winstanley, Head of Planning at Mulberry.

Aptos' PLM capabilities will allow for the management of all collection data with the possibility to easily engage suppliers in the definition of bill of materials and costing. Aptos Supply Chain Management functionality will then support efficient order tracking with suppliers.

"We are proud to accompany a leader such as Mulberry in their transformational journey; they combine a strong heritage of fine design and manufacturing quality with constant innovation and a clear vision for the future," states Noel Goggin, Aptos CEO and culture leader. "Our end-to-end merchandise lifecycle management approach, bringing together PLM, Planning and Supply Chain Management, is a best fit for retailers like Mulberry that add visibility and collaboration to the process and across channels, gaining the responsiveness the market requires."

About Aptos "Engaging Customers Differently"
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently - by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry's most comprehensive omnichannel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience...no matter when, where or how they shop. Learn more: www.aptos.com.

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