Piracy continues to threaten some of the world's most important shipping lanes. Two defense logistics experts explain the current situation and look at how some governments and private industry are thwarting attacks.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the president of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
Independent consultant Earl Boyanton is a former assistant deputy undersecretary of defense for transportation policy in the U.S. Department of Defense.
If you are involved in global commerce, then you should be concerned about freedom of the seas. The rise in incidents of maritime piracy during the past decade poses serious implications for world trade. After all, our global supply chains are highly dependent on oceangoing vessels to deliver everything from oil to low-cost goods. For that reason, piracy threats to international sea lanes cannot be ignored.
That point was drilled home last April when four heavily armed Somali pirates boarded the 17,000-ton container ship Maersk Alabama using ropes and grappling hooks. The story that unfolded over the next five days is well known: Within hours of the attack, the vessel's crew took back control, but three of the four pirates escaped, taking the ship's captain hostage. A tense four-day standoff followed, with the captain and his captors bobbing in an orange lifeboat in the Indian Ocean until the captain was rescued after U.S. Navy marksmen killed the pirates.
Eight months later, pirate attacks —including a second attempt on the Alabama —continue along Somalia's coast. According to the latest quarterly report from the International Maritime Bureau, 147 incidents were reported off the Somali coast (including the Gulf of Aden) in the first nine months of 2009, compared to 63 in the same period the previous year. And the threat is unlikely to subside anytime soon. If global commerce plays a key role in your company's future, then you would be wise to understand not only the risk that piracy poses to your supply chain but also what steps can and are being taken to combat this problem.
The price of piracy
Piracy experts are particularly concerned about activity around the Gulf of Aden. The Gulf is a crucial part of one of the world's most vital sea lanes —the channel connecting Asia to Europe and the United States via the Suez Canal. If a ship transits the Suez Canal, it also transits the Gulf of Aden. In total, more than 20,000 vessels sail through the Gulf of Aden each year. That includes approximately 12 percent of the world's petroleum traffic as well as large quantities of bulk and containerized dry cargo, the International Maritime Organization told the United Nations (U.N.) Security Council in a November 2008 appeal for help combating Somali pirates.
Last year, pirates attacked well over 100 vessels in the region, capturing 42 of them, according to press reports. Ransoms paid out to obtain the release of crews, passengers, vessels, and cargo totaled US $30 million. In response, some marine insurance brokers have added US $20,000 per voyage through the Gulf of Aden, and ocean carriers are passing those costs right through to shippers. For example, as of the middle of 2009, Maersk Line had raised charges for cargo handled by East African ports by US $50 or US $100 per container. For cargo on vessels that merely travel through the Gulf of Aden to another destination, Maersk added "war risk" charges of US $25 for each 20-foot container and US $50 for each 40-foot container.
While Somalia-based piracy is prominent in the news, it isn't the only place piracy has been a problem in the last decade. On the other side of the African continent, the Niger Delta region of Nigeria has also been a base for piracy attacks. According to the U.N.'s Africa Renewal magazine, Nigeria has the best navy in the region, but it simply does not have the resources to protect that country's territorial waters.1 Nigeria's piracy problems are more than just a regional concern. The nation contributes significantly to the world's oil supply and is the United States' fifthlargest source of imported petroleum.
Governments take action
One obvious response to the threat of piracy would be an increased naval presence. As of late spring 2009, a multinational gunboat flotilla consisting of about 30 ships from India, China, Great Britain, Japan, France, Sweden, and the United States have been conducting counterpiracy operations in the Gulf of Aden. Discussions have also begun with the Seychelles and Yemen on how their maritime forces —both naval and coast guard —can assist in piracy deterrence, and similar contacts have been established with Kenya and Tanzania.
Despite an increase in the number of warships focused on the principal sea lanes, it is still difficult for a ship to successfully intervene in a piracy event. That's partly due to the size of the Gulf of Aden. According to the United Kingdom's Ministry of Defence, the area to be watched, patrolled, and protected is more than one million square miles —four times the size of Texas and five times the size of Spain.
Even the presence of an international naval armada and airborne surveillance drones are unlikely to deter pirates, said Vice Admiral Robert Moeller, the deputy commander of the U.S. Africa Command. "[Pirates are] prepared to take their chances against the warships that are patrolling the area, simply because the potential for big financial gain is significant,'' Moeller said.2
There are examples of government efforts that have successfully fought against piracy. In Southeast Asia, the 550-mile-long Strait of Malacca, the connector between the South China Sea and the Indian Ocean, had been a pirate haven for centuries. Piracy in the region posed a significant threat to global trade; 50,000 vessels, carrying approximately 25 percent of the world's international commerce, transit the strait each year. But the governments of Indonesia, Singapore, Malaysia, and Thailand resolved to reduce piracy in that area. The April 2009 edition of the Asian Development Bank's publication Development Asia noted that when the countries along the Strait of Malacca began working together, the result was dramatic. In 2004, 38 acts of piracy were reported in the Strait. In 2008, there were just two, both unsuccessful.3
Unfortunately, the lessons from Southeast Asia do not translate to East Africa. The Strait of Malacca situation was brought under control by cooperating national governments. In East Africa, there is one important player missing: Somalia.
Somalia, in diplomats' language, is a "failed state" — one without a functioning government —which means there simply isn't a Somali national authority to appeal to or target. This is key because, as Vice Adm. William Gortney, commander of U.S. Naval Forces Central Command and the Combined Maritime Forces, has said, "The ultimate solution for piracy is on land." At its core, piracy is indeed a land-based problem: The pirates' bases are on shore. As long as there is no coherent onshore force to crack down on their activities, the pirates continue to enjoy a safe haven in Somalia and continue to operate with impunity.
In the absence of a functioning national government in Somalia, should the international community step in? The United States did send ground forces into Somalia in 1993, with limited success. Nevertheless, a return engagement remains a possibility. A U.N. Security Council resolution and the U.S.
National Security Council document "Countering Piracy Off the Horn of Africa: Partnership & Action Plan," both dated in December 2008, give the international community in general, and the United States in particular, the authority to conduct operations inside Somalia. Based on press reports, we know that the international coalition is already employing aerial and space-based reconnaissance methods, presumably including visual, radar, infrared, and other spectra, to monitor pirate activity. Additionally, U.S. Navy special forces units, or SEALs, and other coalition forces are in the area.
A land-based military solution might be a viable option. Even though the coastline of Somalia is about the same size as the East Coast of the United States, the bases of pirate operations are well known. It seems possible that monitoring their operating radius from home base would be less challenging than doing so in an area of open ocean four times the size of Texas. Additionally, the technical means for detecting the pirates' comings and goings on land as well as the forces to exploit that information both exist.
Is it time for the international community to take more forceful action to address the piracy problem? Or is piracy just another risk to manage? The answer remains unclear at this point.
What can industry do?
In the meantime, private industry has been formulating its own response. Supply chain and logistics experts in all areas of commerce routinely factor risk into their business operations and planning: weather, natural disaster, port congestion, a supplier's business failure ... the list of potential threats is long, but they can be recognized, quantified, arrayed by priority, and addressed. In a pure supply chain sense, piracy is but another form of disruption. Like hurricanes and political unrest, piracy has great potential for causing loss of life and property and for generating sensational news coverage, but like other business risks, it can be addressed rationally.
The overall risk of attack, even off the Somali coast, is in fact relatively low. "There are 22,000 to 30,000 vessels that transit the Gulf of Aden each year. With several dozen ships seized each year and about 100 vessels fired on, that's a 0.167 percent chance that a vessel will be involved [in a pirate incident]. Bad weather presents a larger risk," said Maersk spokesperson Kevin Speers.4
Numerically speaking, then, the risk of attack is quite low. But that doesn't mean nothing should be done. Unless the onshore bases are eliminated, piracy will remain a potential supply chain disruption that must be rationally evaluated and addressed.
To avoid the added risk and insurance costs associated with the Gulf of Aden, some shipping companies are rerouting their vessels around the Cape of Good Hope at Africa's southern tip rather than sail through the Suez Canal. Even before the Alabama incident, Maersk, for example, had rerouted certain vulnerable ships, mostly petroleum tankers, away from the area.
The extent to which companies are rerouting is reflected in the Suez Canal's activity reports. Traffic moving through the canal in January 2009 (1,313 transits) was down 22 percent from January 2008 levels (1,690 transits). Tonnage for the January 2009 transits was the lowest in 30 months. Although worldwide economic conditions contributed to the decline, the rerouting of ships is widely considered to be a significant factor in the drop-off.
While rerouting does avoid war-risk charges and the danger to crew and cargo, it is not an ideal solution. Sailing around the southern tip of Africa adds 5,000 miles and three weeks or more to a voyage. Not only does that greatly increase the vessel operator's costs, especially for fuel and labor, but it also changes importers' inventory position. For this reason, many vessel operators are continuing to transit the Gulf of Aden but have taken steps to increase their defensive capabilities. Among the measures they have taken are maximizing their ships' speed and maneuverability while in transit, installing concertina wire around the deck edges, and firing warning flares directly at the pirates. Some also are using such tactics as shooting boiling water through fire hoses at pirates and employing painfully intense directed-sound blasters. And in some cases —though nobody is really talking openly about it —some shipping companies have placed armed cadres aboard their vessels. While the costs associated with these steps are not insignificant, compared to the value of the ship, cargo, and crew, they are a reasonable cost of doing business. Installing enough concertina wire to encircle the Maersk Alabama would cost less than US $25,000. A more aggressive posture involving an armed team aboard could cost many thousands of U.S. dollars a day. (The Alabama reportedly used several of those tactics — including sound, water, and armed guards —to repel the November attack.)
All of the actions discussed here have had an effect. The Associated Press reports that initiatives by the shipping lines and the multinational naval consortium have helped to reduce the number of successful attacks in the Gulf of Aden. In 2008 there were 44 successful pirate attacks; as of August 2009, there had been only 28 —but immediately following the end of the summer monsoon season there were more. Significantly, the joint naval force credits the reduction mostly to actions taken by the shipping lines, not the military presence.
This emphasizes a crucial point: Piracy is not just a military or political problem calling for military or political solutions. It is also a supply chain problem calling for supply chain solutions. Just as savvy companies evaluate and attempt to mitigate other risks to their supply chains, so too must they factor in the threat of maritime piracy. The question remains: What has your company —and your supply chain partners — done to protect your global supply chain?
Endnotes:
1. Mary Kimani, "Tackling Piracy Off African Shores," Africa Renewal, (January 2009)
2. Jason Straziuso, "Off East African Coast, US Drones Patrol in Hope of Stemming Piracy," Associated Press via Boston.com (October 24, 2009)
3. Floyd Whaley, "Fighting Piracy in the Malacca Strait," Development Asia, (April 2009)
4. Stephanie Nall, "The Costs of Piracy Are Passed Along," America.gov (June 1, 2009)
Hackers are beginning to extend their computer attacks to ever-larger organizations in their hunt for greater criminal profits, which could drive an anticipated increase in credit risk and push insurers to charge more for their policies, according to the “2025 Cyber Outlook” from Moody’s Ratings.
In Moody’s forecast, cyber risk will intensify in 2025 as attackers switch tactics in response to better corporate cyber defenses and as advances in artificial intelligence increase the volume and sophistication of their strikes. Meanwhile, the incoming Trump administration will likely scale back cyber defense regulations in the US, while a new UN treaty on cyber crime will strengthen the global fight against this threat, the report said.
“Ransomware perpetrators are now targeting larger organizations in search of higher ransom demands, leading to greater credit impact. This shift is likely to increase the cyber risk for entities rated by Moody's and could lead to increased loss ratios for cyber insurers, impacting premium rates in the U.S.," Leroy Terrelonge, Moody’s Ratings Vice President and author of the Outlook report, said in a statement.
The warning comes just weeks after global supply chain software vendor Blue Yonder was hit by a ransomware attack that snarled many of its customers’ retail, labor, and transportation platforms in the midst of the winter holiday shopping surge.
That successful attack shows that while larger businesses tend to have more advanced cybersecurity defenses, their risk is not necessarily diminished. According to Moody’s, their networks are generally more complex, making it easier to overlook vulnerabilities, and when they have grown in size over time, they are more likely to have older systems that are more difficult to secure.
Another factor fueling the problem is Generative AI, which will will enable attackers to craft personalized, compelling messages that mimic legitimate communications from trusted entities, thus turbocharging the phishing attacks which aim to entice a user into clicking a malicious link.
Complex supply chains further compound the problem, since cybercriminals often find the easiest attack path is through third-party software suppliers that are typically not as well protected as large companies. And by compromising one supplier, they can attack a wide swath of that supplier's customers.
In the face of that rising threat, a new Republican administration will likely soften U.S. cyber regulations, Moody’s said. The administration will likely roll back cybersecurity mandates and potentially curtail the activities of the US Cybersecurity and Infrastructure Security Agency (CISA), thus heightening the risk of cyberattack.
Global forklift sales have slumped in 2024, falling short of initial forecasts as a result of the struggling economy in Europe and the slow release of project funding in the U.S., a report from market analyst firm Interact Analysis says.
In response, the London-based firm has reduced its shipment forecast for the year to rise just 0.3%, although it still predicts consistent growth of around 4-5% out to 2034.
The “bleak” figures come as the European economy has stagnated during the second half of 2024, with two of the leading industry sectors for forklifts - automotive and logistics – struggling. In addition, order backlogs from the pandemic have now been absorbed, so order volumes for the global forklift market will be slightly lower than shipment volumes over the next few years, Interact Analysis said.
On a more positive note, 3 million forklifts are forecast to be shipped per year by 2031 as enterprises are forced to reduce their dependence on manual labor. Interact Analysis has observed that major forklift OEMs are continuing with their long-term expansion plans, while other manufacturers that are affected by demand fluctuations are much more cautious with spending on automation projects.
At the same time, the forklift market is seeing a fundamental shift in power sources, with demand for Li-ion battery-powered forklifts showing a growth rate of over 10% while internal combustion engine (ICE) demand shrank by 1% and lead-acid battery-powered forklift fell 7%.
And according to Interact Analysis, those trends will continue, with the report predicting that ICE annual market demand will shrink over 20% from 670,000 units in 2024 to a projected 500,000 units by 2034. And by 2034, Interact Analysis predicts 81% of fully electric forklifts will be powered by li-ion batteries.
The reasons driving that shift include a move in Europe to cleaner alternatives to comply with environmental policies, and a swing in the primary customer base for forklifts from manufacturing to logistics and warehousing, due to the rise of e-commerce. Electric forklift demand is also growing in emerging markets, but for different reasons—labor costs are creating a growing need for automation in factories, especially in China, India, and Eastern Europe. And since lithium-ion battery production is primarily based in Asia, the average cost of equipping forklifts with li-ion batteries is much lower than the rest of the world.
Companies in every sector are converting assets from fossil fuel to electric power in their push to reach net-zero energy targets and to reduce costs along the way, but to truly accelerate those efforts, they also need to improve electric energy efficiency, according to a study from technology consulting firm ABI Research.
In fact, boosting that efficiency could contribute fully 25% of the emissions reductions needed to reach net zero. And the pursuit of that goal will drive aggregated global investments in energy efficiency technologies to grow from $106 Billion in 2024 to $153 Billion in 2030, ABI said today in a report titled “The Role of Energy Efficiency in Reaching Net Zero Targets for Enterprises and Industries.”
ABI’s report divided the range of energy-efficiency-enhancing technologies and equipment into three industrial categories:
Commercial Buildings – Network Lighting Control (NLC) and occupancy sensing for automated lighting and heating; Artificial Intelligence (AI)-based energy management; heat-pumps and energy-efficient HVAC equipment; insulation technologies
Manufacturing Plants – Energy digital twins, factory automation, manufacturing process design and optimization software (PLM, MES, simulation); Electric Arc Furnaces (EAFs); energy efficient electric motors (compressors, fans, pumps)
“Both the International Energy Agency (IEA) and the United Nations Climate Change Conference (COP) continue to insist on the importance of energy efficiency,” Dominique Bonte, VP of End Markets and Verticals at ABI Research, said in a release. “At COP 29 in Dubai, it was agreed to commit to collectively double the global average annual rate of energy efficiency improvements from around 2% to over 4% every year until 2030, following recommendations from the IEA. This complements the EU’s Energy Efficiency First (EE1) Framework and the U.S. 2022 Inflation Reduction Act in which US$86 billion was earmarked for energy efficiency actions.”
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The new "Amazon Nova" AI tools can use basic prompts--like "a dinosaur sitting in a teacup"--to create outputs in text, images, or video.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.