For the past several years, the Council of Supply Chain Management Professionals' (CSCMP) Young Professionals Committee has recognized two or three supply chain professionals under the age of 32 who are already making a mark on the profession. The 2019 Emerging Leader Award winners were: Anahi Arza, logistics operations lead at consumer goods company Unilever, and Parker Holcomb, founder and chief executive officer of freight broker CoLane.
Originally from Paraguay, Arza has worked in supply chain management for the past four years in Barcelona, Spain. Prior to working at Unilever, Arza was involved in supply chain planning projects at Schneider Electric and served as an area manager leading a team of more than 100 people that launched a new Amazon fulfillment center in Barcelona.
Parker Holcomb
Holcomb is the founder of CoLane, a Chicago, Illinois-based company operating as a traditional freight broker, which uses its internal artificial intelligence virtual assistant, Archie, to streamline regular shipments of truckloads of goods. Archie was designed to free up time for Colane employees so they can focus on their customers' needs. Holcomb is passionate about outsourcing routine tasks to technology so the humans can focus on creativity and relationships.
The award winners were honored at CSCMP's 2019 Annual Conference in Anaheim, California. After the conference, Arza discussed her career path with Supply Chain Quarterly Managing Editor Diane Rand and shared her goals for the future. (Holcomb was unable to participate by press time.)
How to nominate an Emerging Leader
Although the nomination period has ended for the 2020 Emerging Leader Award, CSCMP asks the supply chain community every year to recommend young leaders who are making a difference in the supply chain community. Be on the lookout for the call for nominations for the 2021 Award at the end of the year.
CSCMP's Emerging Leader Award was created to acknowledge up-and-coming leaders in the supply chain management field for their meaningful contributions to—and future influence on—the profession.
Selected emerging leaders will represent their peers and be awarded for their achievements with:
1. One complimentary registration to the CSCMP EDGE conference,
2. Acknowledgement in front of 3,000+ attendees at the annual EDGE conference during the Monday Keynote Session,
3. A spotlight in CSCMP's magazine Supply Chain Quarterly, and
4. Featured coverage in CSCMP member newsletters and EDGE marketing material.
To qualify for the Emerging Leader Award, a nominee must be:
1. A member of CSCMP,
2. 32-years-old or under, and
3. Doing something exceptional outside the normal scope of work that warrants distinction. Examples include running a successful business or project, showing promise in management, being a bright roundtable performer, or even serving as a dedicated community volunteer.
Nominees are evaluated on the following criteria:
1. Recognition as an up-and-coming leader,
2. Contribution and commitment to the supply chain industry,
3. Active involvement in CSCMP, and
4. Certifications and continuing education.
For the 2021 Emerging Leaders, the nominations will open in the Fall, after the 2020 EDGE Conference in Orlando, Florida, September 20-23, and run through mid-February 2021. More information can be found at cscmp.org.
Anahi Arza
What attracted you to supply chain management as a profession?
I studied industrial engineering in Paraguay, and I think that gave me lots of possibilities to specialize in several areas. Then, looking for a master's degree abroad, I found one in "supply chain and operations management," and it just felt like the right fit for me.
I really like the idea that supply chain can add value to the business rather than serving just as a "support function." I know that sometimes it is a challenge to get other departments inside the company to see it that way, but it's been proven that a best-in-class supply chain can bring a competitive advantage.
Can you describe some of your key take aways from the work you did launching a new Amazon fulfillment center in Barcelona?
Starting [a fulfillment center] from scratch gave me the unique opportunity to define, along with the team, what kind of work culture we wanted at our center.
For me the most important learning I got was to connect and communicate with the people from the very first minute. I remember that our senior team encouraged us to close our laptops and just walk the floor and talk to our teams. They said that we would be able to explain all the data at the end of the day if we were around to see what was going on rather than being behind a desk checking emails. That really sets a culture!
And I found out that is 100% true. Not only do you know what happens in every shift, but it is the best way to earn the trust of your team.
Are there any additional projects you have worked on that you have found particularly interesting?
During my time at Schneider Electric, I worked on the implementation of a new software for planning that impacted the whole organization, meaning countries in all continents. This was very interesting for me because it was my first experience working with such different cultures, and I learnt to adapt to each one. After this, I knew that meetings with people from India are not the same as meeting with people from South America. Culture, language, and ways of working are all different; the diversity is amazing.
Now, at Unilever the challenges are different but as exciting. I'm responsible for the logistics of the ice cream business for all Spain. That means that I need to make sure that everyone finds their favorite ice cream at the store or on the street when they want it. This, during the summer, can be really challenging because of course the resources are limited and the demands increase during a few weeks. But I work with a great team, and I'm a huge fan of our brands and products myself, which makes it just more fun at the end of the day.
If you were to speak to a class of supply chain management students, what advice would you give them?
I would say don't underestimate the value of the soft skills you learn from "walking the floor" while managing a team. We get a lot of technical skills from the university and master's degrees, we are really, really good at analyzing the data, putting together great presentations, and making pivot tables, etc. But being close to the people (even if you are not their manager), building relationships, that makes all the difference. We are a generation that feels more comfortable texting than talking on the phone (or face to face!), that's a fact. But not everything can be solved through an email, and for sure you can't lead a team from your laptop.
What goals do you have for yourself for the next 10 years?
Right now I'm focused on broadening my knowledge and experience in different supply chain areas. I've been in operations and now in logistics, but I would like to learn more about, for example, planning, procurement, and customer service. However, in today's environment that's not enough. I'm also learning and getting involved in digitization projects, because technology is changing the game, and it's doing it very fast.
In the future, I would like to lead the supply chain function of a company, knowing that behind all the technology there will always be people. The leadership skills will be more important than ever, and I believe that this will be my real value.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.