Philip J. Palin is the author of Out of the Whirlwind: Supply and Demand after Hurricane Maria and many other publications. After a career in international and online education, entrepreneurship, and consulting, since 2008 Phil has worked to advance supply chain resilience. The son and grandson of grocers, Palin is especially focused on maintaining flows of water, food, pharmaceuticals, medical goods, and fuel in catastrophic contexts.
Author's Note: The thoughts below are my personal opinion and do not reflect the policy or guidance of any organization with which I am affiliated or have been affiliated with in the past.
As the number of confirmed cases of the novel coronavirus (or COVID-19) increase in the United States, many organizations have canceled large events, local and state governments have announced mandatory school closures, and workplace, travel, and other restrictions are being considered. What effect could these closures have on supply chains and the nation's recovery from the outbreak?
The following are likely outcomes based on work that I have done since 2008 to advance supply chain resilience.
Event cancellations
In my judgment, prohibiting large public and private events should have no systemic impact on demand and supply networks.
Such actions obviously will have economic effects that will accumulate over time, and these effects will—over time—be reflected in marginally reduced consumer demand. But given what we are seeing out of China, implementation of this restriction could reduce virus transmission over the next few critical weeks while presenting almost no risk to the integrity and velocity of supply chains. If our experience—and especially event calendar—is similar to China's, demand and supply networks will barely notice the absence of large events. But virus transmission will be impeded.
Mandatory workplace and school shutdowns
I take a more nuanced view, however, of mandatory shutdowns of workplaces and schools. In these cases, I perceive supply chain effects will depend on the size of the "containment zone" and whether or not schools are involved. Here are three angles of engagement:
When possible, government mandated shutdowns should be "precision targeted." If mandatory shutdowns are implemented in a precision-targeted way—involving areas of less than 9 square miles, for example—then demand and supply networks can adapt. While the containment zone might experience confusion, delay, and other complications in regard to getting needed goods and services, the overall network will not be systemically impacted. The network can probably adapt to several such precision-targeted containment zones. But at some difficult-to-predict point, if network fragmentation continues, it will impede so many nodes and links in the supply chain that the flow of goods and services will stop.
Government-mandated, wide-area, simultaneous workplace shutdowns will threaten every aspect of continued supply chain operations. The more expansive the geographic scope of simultaneous shutdowns, the more threatening they will be to continued network flow. Mandatory workplace closures—even those that try to explicitly exclude healthcare and grocery supply chains—will quickly and seriously undermine the capacity of all supply chains, many workers in essential sectors will choose not to work or find it not possible to work (see below). Consumers will respond to this threat signal by increasing their already unsustainable pull on many products and services. Where consumer demand is highest, the effects will be worst.
Wide-area, simultaneous closure of schools will substantially reduce supply chain capacity, generate widespread shortages of many products, and seriously complicate and delay recovery. Given workforce characteristics in the United States—especially in the food and healthcare sectors—school closures amplify all the problems involved in workplace closures.
If schools close, parents will need to stay home with school-age children and will be unable to come into work. Meanwhile workers without children will feel increasingly at-risk. Workplace absences will increase across crucial supply chains including health care and grocery. This in turn will dramatically curtail flow capacity. I have already heard from trucking companies saying they are not confident that truckers will deliver into areas where schools are closed. Even getting drivers to deliver to the edge of such areas may require confidence-building measures.
The circulation of this particular virus among school-age children and most individuals under age 60 seems to be much less consequential than for other demographic groups. This has potentially important implications for the risk-assessment behind school closures. It is true that prior pandemics have generated persuasive evidence that early school closures saved lives. In these prior pandemics, however, children were both vectors and, especially, victims of the disease.
For reasons not yet understood, in this pandemic morbidity and mortality rates among those under 10-years-old is scant and even up to age 40 there is little evidence of deadly risk to populations-at-large. In the most in-depth study so-far undertaken, 0.9% of patients presenting for hospital care were younger than 15 years of age. In another more wide-ranging study, of 12,000 confirmed cases involving patients under age 40, 26 died. The World Health Organization reports: "As this is a new virus, we are still learning about how it affects children. We know it is possible for people of any age to be infected with the virus, but so far there are relatively few cases of COVID-19 reported among children."
Indeed, guidance from the World Health Organization, UNICEF, and others recommends: "Instead of keeping children out of school, teach them good hand and respiratory hygiene practices for school and elsewhere, like frequent handwashing... covering a cough or sneeze with a flexed elbow or tissue, then throwing away the tissue into a closed bin, and not touching their eyes, mouths or noses if they haven't properly washed their hands."
The government of the United Kingdom has, as a matter of explicit policy, decided to keep schools open. Expert guidance and support are being made available for this purpose. On March 12, Prime Minister Boris Johnson said, "We are not—repeat not—closing schools now. The scientific advice is it will do more harm than good at this time, but of course we're keeping an open view and may change this as the disease spreads. Schools should only close if they are specifically told to do so." It is unclear if scientific advice can survive—much less assuage—public anxieties.
React, but don't overreact
I am not recommending that we ignore calls for social distancing and other public health good practices. Social distancing will save lives. Reducing human interaction over the next two to three weeks in particular will save lives. When we are face-to-face, we should maintain a distance of at least six feet. We should not shake hands. We should wash our hands often. We should avoid behavior that can transfer the virus to our nose and mouth. This is a serious disease, especially for those over 60 years old. For people over age 60 (like me), the risk rapidly increases then spikes, especially for those with pre-existing conditions. There are good reasons to limit human interactions.
That said, as we consider moving beyond enhanced population hygiene, voluntary workplace closures, and banning large events, we must realize that mandatory shutdowns will have secondary and tertiary impacts that will constrain delivery of essential services to the population. Indiscriminate, inflexible, simultaneous, wide-area shutdowns will also have impacts on human health. As usual, the most vulnerable are likely to be those most hurt.
It is my judgment that implementation of simultaneous, wide-area shutdowns across China were necessary in Wuhan city, Hubei Province, and perhaps parts of three other provinces. In these places, the transmission rate had exploded before anyone was seriously looking. The demand and supply networks needed to be taken down, so that COVID-19 could not exploit them.
By contrast, in Shanghai (which has a population of 27 million people), there have been 344 confirmed cases and three deaths. There the network's shutdown caused more human morbidity and mortality than the virus itself. Then, of course, there are economic consequences. There is evidence that the network disruption and fear caused by simultaneous, wide-area, shutdowns across China has seriously exacerbated and delayed recovery.
This is a profoundly uncertain situation. We are facing—and will face—recurring shocks and sustained stress for the next six to eight weeks, potentially longer depending on what we do in response to these unfolding shocks and stress.
In January, I began raising concerns and then alarms. We were too slow to seriously engage the emerging problem. Now I am convinced fear and overreaction are making a difficult situation worse. We are seeking certainty where there is no certainty. This is distracting us from realities that should be well-known.
We know how people are fed today and can be fed tomorrow. We ought not bite the hand that feeds us (especially in these uncertain times). We know how water is delivered. We ought not dam the channels. We know much more. We should avoid undoing the systems that serve us so well.
We do not understand COVID-19. But evidence suggests reasonable human hygiene, social distancing, and traditional epidemiological practice can be effective in slowing transmission. We should absolutely anticipate a surge in healthcare demand and do everything we can to mitigate and support that surge. Especially for those of us over 60, avoid crowds and follow good practice guidelines. If you are over 80 and/or have a preexisting condition, please self-isolate now. But along the way, let's avoid killing the networks on which all of us depend.
Editor's Note:Palin also wrote "Seven steps to counter catastrophe" which appeared in the Q1 2020 issue of Supply Chain Quarterly.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.