The right assortment of carton sizes will improve operational efficiency and reduce material, freight, and labor costs. Shippers can determine the right mix by analyzing order history data and examining the frequency of use for current carton sizes.
Shawn Hebb is an analyst at Glen Road Systems, a systems integrator that specializes in packaging automation. He can be reached at shawn_hebb@grsinc.com.
If you are responsible for warehousing and distribution
operations, then you probably have considered the following
questions at some point: How many and what sizes of shipping cartons
should you purchase? Should you get by with a few, carefully
selected carton sizes, or should you keep a larger assortment on
hand to cover every shipping contingency?
These appear to be straightforward questions, yet finding the
right answer is far from simple. A cost-benefit analysis of the two
choices quickly becomes quite complicated when you consider such
packing-related factors as material suppliers' volume discounts,
freight charges, damage claims, order history, throughput rates, and
the cost of void filler, to name just a few.
For many companies, using a limited selection of cartons makes the
most sense. Consider the example of a distributor of CDs, DVDs, and
other entertainment media that ships several thousand random piece
orders each day. When the distributor switched from a large number
of different-sized cartons to just four sizes, it realized a number of benefits.
For one thing, operators' efficiency and productivity improved.
For another, using a small selection of cartons made it economical to
further automate packing by pre-erecting cartons and allowing them
to flow through the packing stations. As a result, the company was
able to increase its daily shipments while controlling labor costs.
Excess material costs resulting from operators choosing the wrong
cartons also decreased because the farther apart cartons are in size,
the less likely it is that an operator will choose the incorrect one.
In addition to achieving operational improvements, the distributor
is spending much less on packing materials. Because it now
orders large volumes of just a few carton sizes, it has been able to
negotiate competitive volume discounts with its consumables supplier.
As a result, the company is saving US $15,000 to $20,000 a year on cardboard costs
alone. Cutting back on carton sizes also helped it save money by reducing the
amount of void fill required, and because both freight charges and damage claims declined.
Although this example makes the case for cutting down the number of different cartons, it
also raises some questions: How are material, labor, and freight costs affected by shifting the
carton sizes around, adding another size, or cutting out a superfluous size? What number of
carton sizes is most efficient? What are the best carton sizes to use? When does the cost of
adding another carton size exceed the benefit of reduced void space? This article
will outline some ways to answer those questions.
"What if" and how often?
Careful analysis is necessary to determine the advantages of reducing the number
of carton sizes while maintaining efficient carton utilization. An important step is
to perform a quantitative analysis of a warehouse's or distribution center's order
history, using dimensional and weight data for each item the facility stores and
ships. With that information and a selection of actual orders for a given span of
time, you can repeatedly model "what if" scenarios and determine what your material
and freight costs would have been if those orders had been packed in different
numbers and sizes of cartons.
Examining these scenarios can be done using frequency distributions. This is a
statistical analysis method that identifies the frequency with which variables meet
specified conditions. The frequency distribution of order sizes depicted in Figures
1 and 2 show the smallest possible cartons a population of orders could fit.
The blue-shaded regions show the subset populations that fit inside of a
particular carton size. The arrows point to the largest segment of the order
population within each carton size. The location of each arrow provides
an indication of the carton's efficiency (how closely matched in size are
the carton and the order items inside). Orders that are close to
the right side of a carton's range take up the most space
in the carton and hence are an efficient fit.
Looking at these distributions can guide you
in selecting carton sizes. For instance, a parabolic
distribution (such as the subset for carton size
4 in Figure 1) strongly suggests splitting the population
between two carton sizes. A downwardsloping
distribution (such as the subset for carton
size 3 in Figure 1) indicates relatively low
efficiency and a high cost per carton, suggesting
that a different carton size should be chosen.
Finding the perfect carton size
For each carton and order, there is a total liquid volume
of the carton (the product of a carton's dimensions) and a total
liquid volume of the order (the product of the items' dimensions). The
difference between them is the amount of void space remaining.
Whenever an order is placed in a carton, there is almost always leftover
space requiring void fill. However, for every order there is a theoretically
perfect carton size that leaves the smallest amount of void space. This can
be visualized as packing the items together as tightly as possible and then
drawing a cuboid around the resulting combination.
Previous attempts to determine perfect carton sizes have focused on liquid
volume. But that method has drawbacks. For one thing, it does not provide a
sufficient degree of precision, because liquid volume fails
to consider information about the shape of each item
to be contained in the carton. For another, an infinite
number of cartons could have identical volumes yet
not all accommodate products of various shapes.
Liquid-volume estimates represent a "top down"
approach: they help operators choose the right carton
from a predetermined set of carton sizes by volume.
A more effective route is a "ground up"
approach that determines optimal carton sizes for a
given order population based on individual items'
and orders' characteristics.
Frequency distributions can be helpful here. In
addition to providing a good estimate of how many
orders on average would fit a particular carton, they
also can show the carton's efficiency relative to void
space. With the proper software, it is possible to generate
a frequency distribution of perfect carton sizes
for a particular order population. This involves applying
algorithms that examine the shapes of each item in an order and keep track of the
ideal cartons (the cuboid drawn around each combination) for every
possible arrangement of those items. It is important to
identify all possible arrangements, not just the one
with the lowest total volume; for every order ratio
chosen for examination there may be more than one
ideal carton, depending on the arrangement of the
items inside the carton.
One caveat: to generate frequency distributions of
ideal carton sizes for an order population you must
choose a fixed ratio of the carton's dimensions. While
this necessitates analyzing multiple frequency distributions,
a systematic approach to this analysis can
readily determine the ideal combination of cartons.
For any order population that is compatible with a
specific carton size and shape, there will be a distribution
of orders by volume showing how many will
leave the most and the least void space. The best possible
scenario will look something like those in Figure
2: an upward-sloping distribution with a peak at the
end, meaning that most orders that are
packed in that carton leave little void
space. In such a case, the efficiency of the
carton is high and the average carton cost
per order is at the optimal level.
Another objective of these frequency distributions
is to isolate large populations (peaks) and choose a carton size that
accommodates them. Several apparent peaks suggest optimum carton sizes for those
orders; orders that are not ideal may be better suited for a carton with a different
ratio of dimensions.
Once you have identified a carton size
that is most efficient for a segment of the
order population, you can remove those
orders from consideration to simplify further
examination. This method—looking
for peaks in distributions, assigning an ideal
carton size to that peak, removing those
orders from the population under consideration,
and then reexamining the remaining
population—can be repeated until all of the
order possibilities have been addressed. To
be successful, this method requires a structured
approach for examining many different
combinations of carton sizes using many
different carton-dimension ratios. Thus, the
order-population frequency distribution in
Figures 1 and 2 represents just one of many
for a given fixed ratio.
To analyze multiple ratios, start with a
cube-shaped ratio (1:1:1) and work outward.
This ratio has the largest volume per
square inch of cardboard, making cube-shaped cartons the best value. Isolate order
populations, and then examine the remaining orders by
looking at distributions for carton-dimension ratios
that become increasingly elongated rectangles (thus
increasing the cost per cubic inch of the carton).
Although this is a complex process, it has the advantage
of allowing you to objectively compare two different
sets of cartons and identify which set can best
accommodate the greatest assortment of orders. The
final result of this rigorous analysis is the identification
of a set of carton sizes that would accommodate
the largest number of orders with the least amount of
void in the box. Because you are quantifying the benefits
that would have accrued if you had used those
cartons for actual orders handled in your distribution
center, the results will be realistic.
Bear in mind, though, that carton-size analysis should not be a one-time
exercise. Regular re-evaluation is required to reflect changes in the order
population and make adjustments to prevent waste and inefficiencies
caused by less-than-optimal carton sizes. This dynamic re-evaluation, applied at
time intervals ranging from quarterly to every couple of years, can
significantly increase efficiency. There are times when
it is better not to wait for a scheduled review, however.
If you know that the order population is going to
change—because of the addition of a new product category
or a new customer segment, for example—conducting
an analysis beforehand can help avoid a costly
trial-and-error period during the start-up phase.
Proven benefits
The benefits of conducting a carton-size analysis—
and of subsequently stocking the right assortment of
cartons—have been shown again and again:
When operators select from a large assortment of
cartons, they are more likely to choose the wrong size.
They may place the order in cartons that are too big
and end up filling them mostly with void-fill materials.
Each time this occurs, it can cost you an extra US
$1 or more per order. A carton that is too large but is
not adequately cushioned with void fill increases the
instance of damage claims and product returns. When
well-suited carton sizes are used, there is less void
space and operators are less likely to overuse or underuse
void fill.
Carton assortment affects productivity. When
given too many choices, operators may choose one
that is too small and waste time starting over with a
larger size, or vice versa. In addition, operators who
are under pressure to work quickly often disregard efficient
material consumption. Having the right cartons
on hand helps operators get it right the first time.
For random piece orders, matching orders with the
optimal sized cartons boosts pallet and truck capacity,
which translates to freight savings over time.
Moreover, for any business that frequently ships
orders that are billed by dimensional weight, trimming
only one or two inches off carton dimensions
can generate extraordinary savings.
On-site observation suggests that even the most
finely tuned warehouses and distribution centers
would realize significant savings on at least one-third
of the orders they ship if they conducted a carton-size
analysis. The per-carton savings varies for each facility,
of course, but even a 25-cent to 35-cent material
savings on only one-third of orders would add up to a
large sum for most warehouses.
Almost any warehouse or distribution center, then,
is likely to benefit from an examination of the usage
frequency for its current carton sizes. In high-volume
warehouses in particular, careful shifts in carton sizes
can significantly improve material, labor, and freight
costs. For supply chain professionals looking at ways
to cut packaging expenses, carton-size analysis should
become a standard practice.
MAYBE YOU DON'T EVEN NEED
CARTONS?
The increase in electronic commerce means that many
companies are experiencing rapid growth in direct-to-consumer
shipments. They're also finding that the cartons
they use for business-to-business orders are too large and
costly for consumer orders, which are often very small.
This was the case for the large distributor of entertainment
media mentioned at the beginning of this article. As
part of an overall review of its packaging processes, materials,
and labor, the distributor examined its fast-growing
direct-to-consumer business—and determined that the
most cost-effective choice was no cartons or void fill at all.
Instead, it switched to a cold-seal packaging system that
measures the dimensions of the order and seals packaging
material around the items.
The change in packing material reduced the overall package
weight by 1 ounce, which saved approximately US $0.09
on freight charges per order. That may not sound like much,
but at an average rate of 5,000 consumer orders per day, this
equated to savings of US $450.00 daily, or $135,000.00 per
year (300 business days). Not only did it save on shipping, but
the cold-seal machine allowed the company to reduce the
number of packaging operators from 23 to 1, a 95-percent
reduction in packaging labor costs.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."