The right assortment of carton sizes will improve operational efficiency and reduce material, freight, and labor costs. Shippers can determine the right mix by analyzing order history data and examining the frequency of use for current carton sizes.
Shawn Hebb is an analyst at Glen Road Systems, a systems integrator that specializes in packaging automation. He can be reached at shawn_hebb@grsinc.com.
If you are responsible for warehousing and distribution
operations, then you probably have considered the following
questions at some point: How many and what sizes of shipping cartons
should you purchase? Should you get by with a few, carefully
selected carton sizes, or should you keep a larger assortment on
hand to cover every shipping contingency?
These appear to be straightforward questions, yet finding the
right answer is far from simple. A cost-benefit analysis of the two
choices quickly becomes quite complicated when you consider such
packing-related factors as material suppliers' volume discounts,
freight charges, damage claims, order history, throughput rates, and
the cost of void filler, to name just a few.
For many companies, using a limited selection of cartons makes the
most sense. Consider the example of a distributor of CDs, DVDs, and
other entertainment media that ships several thousand random piece
orders each day. When the distributor switched from a large number
of different-sized cartons to just four sizes, it realized a number of benefits.
For one thing, operators' efficiency and productivity improved.
For another, using a small selection of cartons made it economical to
further automate packing by pre-erecting cartons and allowing them
to flow through the packing stations. As a result, the company was
able to increase its daily shipments while controlling labor costs.
Excess material costs resulting from operators choosing the wrong
cartons also decreased because the farther apart cartons are in size,
the less likely it is that an operator will choose the incorrect one.
In addition to achieving operational improvements, the distributor
is spending much less on packing materials. Because it now
orders large volumes of just a few carton sizes, it has been able to
negotiate competitive volume discounts with its consumables supplier.
As a result, the company is saving US $15,000 to $20,000 a year on cardboard costs
alone. Cutting back on carton sizes also helped it save money by reducing the
amount of void fill required, and because both freight charges and damage claims declined.
Although this example makes the case for cutting down the number of different cartons, it
also raises some questions: How are material, labor, and freight costs affected by shifting the
carton sizes around, adding another size, or cutting out a superfluous size? What number of
carton sizes is most efficient? What are the best carton sizes to use? When does the cost of
adding another carton size exceed the benefit of reduced void space? This article
will outline some ways to answer those questions.
"What if" and how often?
Careful analysis is necessary to determine the advantages of reducing the number
of carton sizes while maintaining efficient carton utilization. An important step is
to perform a quantitative analysis of a warehouse's or distribution center's order
history, using dimensional and weight data for each item the facility stores and
ships. With that information and a selection of actual orders for a given span of
time, you can repeatedly model "what if" scenarios and determine what your material
and freight costs would have been if those orders had been packed in different
numbers and sizes of cartons.
Examining these scenarios can be done using frequency distributions. This is a
statistical analysis method that identifies the frequency with which variables meet
specified conditions. The frequency distribution of order sizes depicted in Figures
1 and 2 show the smallest possible cartons a population of orders could fit.
The blue-shaded regions show the subset populations that fit inside of a
particular carton size. The arrows point to the largest segment of the order
population within each carton size. The location of each arrow provides
an indication of the carton's efficiency (how closely matched in size are
the carton and the order items inside). Orders that are close to
the right side of a carton's range take up the most space
in the carton and hence are an efficient fit.
Looking at these distributions can guide you
in selecting carton sizes. For instance, a parabolic
distribution (such as the subset for carton size
4 in Figure 1) strongly suggests splitting the population
between two carton sizes. A downwardsloping
distribution (such as the subset for carton
size 3 in Figure 1) indicates relatively low
efficiency and a high cost per carton, suggesting
that a different carton size should be chosen.
Finding the perfect carton size
For each carton and order, there is a total liquid volume
of the carton (the product of a carton's dimensions) and a total
liquid volume of the order (the product of the items' dimensions). The
difference between them is the amount of void space remaining.
Whenever an order is placed in a carton, there is almost always leftover
space requiring void fill. However, for every order there is a theoretically
perfect carton size that leaves the smallest amount of void space. This can
be visualized as packing the items together as tightly as possible and then
drawing a cuboid around the resulting combination.
Previous attempts to determine perfect carton sizes have focused on liquid
volume. But that method has drawbacks. For one thing, it does not provide a
sufficient degree of precision, because liquid volume fails
to consider information about the shape of each item
to be contained in the carton. For another, an infinite
number of cartons could have identical volumes yet
not all accommodate products of various shapes.
Liquid-volume estimates represent a "top down"
approach: they help operators choose the right carton
from a predetermined set of carton sizes by volume.
A more effective route is a "ground up"
approach that determines optimal carton sizes for a
given order population based on individual items'
and orders' characteristics.
Frequency distributions can be helpful here. In
addition to providing a good estimate of how many
orders on average would fit a particular carton, they
also can show the carton's efficiency relative to void
space. With the proper software, it is possible to generate
a frequency distribution of perfect carton sizes
for a particular order population. This involves applying
algorithms that examine the shapes of each item in an order and keep track of the
ideal cartons (the cuboid drawn around each combination) for every
possible arrangement of those items. It is important to
identify all possible arrangements, not just the one
with the lowest total volume; for every order ratio
chosen for examination there may be more than one
ideal carton, depending on the arrangement of the
items inside the carton.
One caveat: to generate frequency distributions of
ideal carton sizes for an order population you must
choose a fixed ratio of the carton's dimensions. While
this necessitates analyzing multiple frequency distributions,
a systematic approach to this analysis can
readily determine the ideal combination of cartons.
For any order population that is compatible with a
specific carton size and shape, there will be a distribution
of orders by volume showing how many will
leave the most and the least void space. The best possible
scenario will look something like those in Figure
2: an upward-sloping distribution with a peak at the
end, meaning that most orders that are
packed in that carton leave little void
space. In such a case, the efficiency of the
carton is high and the average carton cost
per order is at the optimal level.
Another objective of these frequency distributions
is to isolate large populations (peaks) and choose a carton size that
accommodates them. Several apparent peaks suggest optimum carton sizes for those
orders; orders that are not ideal may be better suited for a carton with a different
ratio of dimensions.
Once you have identified a carton size
that is most efficient for a segment of the
order population, you can remove those
orders from consideration to simplify further
examination. This method—looking
for peaks in distributions, assigning an ideal
carton size to that peak, removing those
orders from the population under consideration,
and then reexamining the remaining
population—can be repeated until all of the
order possibilities have been addressed. To
be successful, this method requires a structured
approach for examining many different
combinations of carton sizes using many
different carton-dimension ratios. Thus, the
order-population frequency distribution in
Figures 1 and 2 represents just one of many
for a given fixed ratio.
To analyze multiple ratios, start with a
cube-shaped ratio (1:1:1) and work outward.
This ratio has the largest volume per
square inch of cardboard, making cube-shaped cartons the best value. Isolate order
populations, and then examine the remaining orders by
looking at distributions for carton-dimension ratios
that become increasingly elongated rectangles (thus
increasing the cost per cubic inch of the carton).
Although this is a complex process, it has the advantage
of allowing you to objectively compare two different
sets of cartons and identify which set can best
accommodate the greatest assortment of orders. The
final result of this rigorous analysis is the identification
of a set of carton sizes that would accommodate
the largest number of orders with the least amount of
void in the box. Because you are quantifying the benefits
that would have accrued if you had used those
cartons for actual orders handled in your distribution
center, the results will be realistic.
Bear in mind, though, that carton-size analysis should not be a one-time
exercise. Regular re-evaluation is required to reflect changes in the order
population and make adjustments to prevent waste and inefficiencies
caused by less-than-optimal carton sizes. This dynamic re-evaluation, applied at
time intervals ranging from quarterly to every couple of years, can
significantly increase efficiency. There are times when
it is better not to wait for a scheduled review, however.
If you know that the order population is going to
change—because of the addition of a new product category
or a new customer segment, for example—conducting
an analysis beforehand can help avoid a costly
trial-and-error period during the start-up phase.
Proven benefits
The benefits of conducting a carton-size analysis—
and of subsequently stocking the right assortment of
cartons—have been shown again and again:
When operators select from a large assortment of
cartons, they are more likely to choose the wrong size.
They may place the order in cartons that are too big
and end up filling them mostly with void-fill materials.
Each time this occurs, it can cost you an extra US
$1 or more per order. A carton that is too large but is
not adequately cushioned with void fill increases the
instance of damage claims and product returns. When
well-suited carton sizes are used, there is less void
space and operators are less likely to overuse or underuse
void fill.
Carton assortment affects productivity. When
given too many choices, operators may choose one
that is too small and waste time starting over with a
larger size, or vice versa. In addition, operators who
are under pressure to work quickly often disregard efficient
material consumption. Having the right cartons
on hand helps operators get it right the first time.
For random piece orders, matching orders with the
optimal sized cartons boosts pallet and truck capacity,
which translates to freight savings over time.
Moreover, for any business that frequently ships
orders that are billed by dimensional weight, trimming
only one or two inches off carton dimensions
can generate extraordinary savings.
On-site observation suggests that even the most
finely tuned warehouses and distribution centers
would realize significant savings on at least one-third
of the orders they ship if they conducted a carton-size
analysis. The per-carton savings varies for each facility,
of course, but even a 25-cent to 35-cent material
savings on only one-third of orders would add up to a
large sum for most warehouses.
Almost any warehouse or distribution center, then,
is likely to benefit from an examination of the usage
frequency for its current carton sizes. In high-volume
warehouses in particular, careful shifts in carton sizes
can significantly improve material, labor, and freight
costs. For supply chain professionals looking at ways
to cut packaging expenses, carton-size analysis should
become a standard practice.
MAYBE YOU DON'T EVEN NEED
CARTONS?
The increase in electronic commerce means that many
companies are experiencing rapid growth in direct-to-consumer
shipments. They're also finding that the cartons
they use for business-to-business orders are too large and
costly for consumer orders, which are often very small.
This was the case for the large distributor of entertainment
media mentioned at the beginning of this article. As
part of an overall review of its packaging processes, materials,
and labor, the distributor examined its fast-growing
direct-to-consumer business—and determined that the
most cost-effective choice was no cartons or void fill at all.
Instead, it switched to a cold-seal packaging system that
measures the dimensions of the order and seals packaging
material around the items.
The change in packing material reduced the overall package
weight by 1 ounce, which saved approximately US $0.09
on freight charges per order. That may not sound like much,
but at an average rate of 5,000 consumer orders per day, this
equated to savings of US $450.00 daily, or $135,000.00 per
year (300 business days). Not only did it save on shipping, but
the cold-seal machine allowed the company to reduce the
number of packaging operators from 23 to 1, a 95-percent
reduction in packaging labor costs.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.