During the first half of 2020 supply managers have been faced with unprecedented challenges. Forecasts and long-range plans have been cast aside as lockdowns and virus infection patterns have made planning for the future near-impossible. This uncertainty is reflected in the inventory situation many firms now find themselves in. Efficient inventory management has long been a hallmark of the most successful organizations. Firms went into the spring of 2020 expecting “business as usual,” betting on a continuation of high levels of consumer spending, and they built up inventory levels accordingly. When the economy shut down, sales dried up, and many firms found themselves holding an unprecedented level of inventory.
This is borne out in the U.S. Federal Reserve’s inventory-to-sales ratio, which measures the amount of inventory firms are carrying relative to the number of sales completed. In April 2020 this ratio hit 1.67, an all-time high in the history of this metric. Multiple sectors of the economy essentially shutdown without warning. Inventory was still flowing in when sales suddenly stopped, leading to a spike in the level of goods on-hand.
Exacerbating this is the fact that the secondary markets that often function as release valves for over-inventoried firms are experiencing the same issues. For example, in normal conditions a firm like Macy’s may disposition unsold inventory to a discount chain like TJ Maxx or Ross Stores. But if TJ Maxx and Ross Stores are also unable to make sales (as was the case during the lockdown), they may not be interested in taking Macy’s inventory. This is the case for many secondary market firms, meaning even the sub-optimal channels of inventory disposition are closed off for many companies.
Firms are dealing with this excess inventory in a number of ways, including cancelling orders, shifting goods around different network sites, destroying perishable goods, and having clearance sales so massive, The Wall Street Journal dubbed it “Black Friday in April”. Despite all of this, a significant percentage of inventory could not be burned off, meaning firms will need to hold onto it until normal economic activity resumes.
The largest barrier to holding so much inventory is the high cost of storing it. The Logistics Managers’ Index (LMI) measures the growth and/or contraction of key logistics metrics on a monthly basis. Figure 1 presents the LMI’s month-to-month movement for inventory levels, inventory costs, available warehouse capacity, and warehouse utilization. When interpreting this figure, any value over 50.0 (represented by the dashed, black line) indicates month-to-month growth; any value below 50.0 indicates contraction.
[Figure 1] Warehousing & inventory movement July 2019 - June 2020 Enlarge this image
Over the last year, inventory levels have steadily risen. We observe a significant spike occurring in June of 2020, when parts of the economy (perhaps temporarily) reopened. This continued inventory buildup has had a significant impact on warehousing. Available warehousing capacity had been increasing and actually trending up for a year before March 2020, when the COVID-19 lockdown began in the United States. Warehouse capacity has contracted in every month since, reaching an all-time LMI low with a reading of 41.7 (a value which indicates significant contraction) in June 2020.
As warehouse capacity has dropped, warehouse utilization has increased, as firms try to squeeze inventory into every available nook and cranny. The lack of available capacity has in turn led to a spike in the costs associated with holding inventory. Some firms are even looking beyond warehouses, utilizing intermodal rail containers to slow-roll inventory, essentially using excess transportation capacity to supplement their limited storage space. Fundamentally, firms find themselves in the unenviable position of paying more for less-desirable space in order to hold goods they had anticipated selling in April.
Unfortunately, there may not be much relief in sight. When asked to predict logistics activity over the next 12 months, LMI respondents indicated that they expect both warehousing and inventory costs, along with inventory levels, to continue to rise.
Dealing with excess
It is likely that supply managers across multiple industries will spend the next 12 months dealing with the excess inventory built up during the initial COVID shutdown. If the reopening of the U.S. economy falters (at the time of this writing, many economists are predicting a slow-down in consumer spending due to the disruption of enhanced employment benefits), some managers may need to deal with a “double shock” in which they ordered additional inventory when the economy appeared to be reopening, but then faced a second shutdown. Supply managers, and the firms they work for, will continue to feel the financial pressure of holding high levels of inventory until the economy can permanently reopen.
Unfortunately, not all firms will be able to deal with this pressure. Firms like J.C. Penney and Nieman Marcus have already declared bankruptcy, and it is likely that more will follow over the next 12 months. To paraphrase Warren Buffet, when the tide goes out, everyone can see who is swimming naked. In other words, firms that are not well-positioned financially or are inefficient in the way they manage their inventory will have the most difficulty over the next year. In many ways, the COVID inventory shock will act as a catalyst, speeding up the demise of the firms who were already in decline, while facilitating the ascension of others.
Supply managers must remain vigilant, placing a premium on smart inventory management and flexibility throughout their supply chains. Managing inventory over the next 12 months will be difficult, but not impossible. The firms that are well-positioned and can make it through to the other side will likely emerge stronger and more efficient than they were before the crisis.
Author’s Note: For more insights like those presented above, please see the monthly LMI reports, which are posted the first Tuesday of every month at www.the-lmi.com.
J.B. Hunt President and CEO Shelley Simpson answers a question from the audience at the Tuesday afternoon keynote session at CSCMP's EDGE Conference. CSCMP President and CEO Mark Baxa listens attentively to her response.
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking today at the Council of Supply Chain Management Professionals’ (CSCMP) annual EDGE Conference, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer, they related all they had been doing for the company. “We told him that we were literally sitting our drivers and our trucks just for you, just to cover your shipments,” Simpson said. “And he said to us, ‘You never shared everything you were doing for us.’”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. This framework, according to Simpson, provides a roadmap for creating value and anticipating customer needs.
Framework for Excellence
J.B. Hunt created the above framework to help them formulate better relationships with customers.
The framework consists of five steps:
Understand customer needs: It all starts, according to Simpson, with building a strong relationship with the customer and then using the information gained from those discussions to build a custom plan for the customer.
Deliver expectations: This step involves delivering on the promises made in that custom plan.
Measure results: J.B. Hunt believes that they are not done when freight makes it to the destination. They also need to measure how successful they were versus what the customer expected from them.
Communicate performance: This step involves a two-way exchange, where J.B. Hunt walks the customer through their performance and gets verbal agreement on whether or not they have met the customer’s needs.
Anticipate new value: Here J.B. Hunt looks at what they are hearing from their customer today and then uses that information to derive what the customer may be looking for in the future.
Simpson said the most important part of the process is the fourth step, communicating performance (perhaps reflecting the piece that went wrong in that initial failed customer relationship).
Not only can this framework be used to drive excellence in a company, but it can also be adapted as a model for driving personal excellence, Simpson said. Instead of understanding the customer needs, the process starts with understanding yourself: what your strengths and interests are. This understanding helps drive a personal development plan and personal goals for the year, which can be measured and assessed. For example, each year, Simpson gives herself a letter grade on each of her personal goals and communicates her assessment back to her boss. She has also found it helpful to anticipate where opportunities lie beyond what she is personally doing.
Confronted with the closed ports, most companies can either route their imports to standard East Coast destinations and wait for the strike to clear, or else re-route those containers to West Coast sites, incurring a three week delay for extra sailing time plus another week required to truck those goods back east, Ron said in an interview at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
However, Uber Freight says its latest platform updates offer a series of mitigation options, including alternative routings, pre-booked allocation and volume during peak season, and providing daily visibility reports on shipments impacted by routings via U.S. east and gulf coast ports. And Ron said the company can also leverage its pool of some 2.3 million truck drivers who have downloaded its smartphone app, targeting them with freight hauling opportunities in the affected regions by pricing those loads “appropriately” through its surge-pricing model.
“If this [strike] continues a month, we will see severe disruptions,” Ron said. “So we can offer them alternatives. We say, if one door is closed, we can open another door? But even with that, there are no magic solutions.”
Turning around a failing warehouse operation demands a similar methodology to how emergency room doctors triage troubled patients at the hospital, a speaker said today in a session at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
There are many reasons that a warehouse might start to miss its targets, such as a sudden volume increase or a new IT system implementation gone wrong, said Adri McCaskill, general manager for iPlan’s Warehouse Management business unit. But whatever the cause, the basic rescue strategy is the same: “Just like medicine, you do triage,” she said. “The most life-threatening problem we try to solve first. And only then, once we’ve stopped the bleeding, we can move on.”
In McCaskill’s comparison, just as a doctor might have to break some ribs through energetic CPR to get a patient’s heart beating again, a failing warehouse might need to recover by “breaking some ribs” in a business sense, such as making management changes or stock write-downs.
Once the business has made some stopgap solutions to “stop the bleeding,” it can proceed to a disciplined recovery, she said. And to reach their final goal, managers can use the classic tools of people, process, and technology to improve what she called the three most important key performance indicators (KPIs): on time in full (OTIF), inventory accuracy, and staff turnover.
CSCMP EDGE attendees gathered Tuesday afternoon for an update and outlook on the truckload (TL) market, which is on the upswing following the longest down cycle in recorded history. Kevin Adamik of RXO (formerly Coyote Logistics), offered an overview of truckload market cycles, highlighting major trends from the recent freight recession and providing an update on where the TL cycle is now.
EDGE 2024, sponsored by the Council of Supply Chain Management Professionals (CSCMP), is taking place this week in Nashville.
Citing data from the Coyote Curve index (which measures year-over-year changes in spot market rates) and other sources, Adamik outlined the dynamics of the TL market. He explained that the last cycle—which lasted from about 2019 to 2024—was longer than the typical three to four-year market cycle, marked by volatile conditions spurred by the Covid-19 pandemic. That cycle is behind us now, he said, adding that the market has reached equilibrium and is headed toward an inflationary environment.
Adamik also told attendees that he expects the new TL cycle to be marked by far less volatility, with a return to more typical conditions. And he offered a slate of supply and demand trends to note as the industry moves into the new cycle.
Supply trends include:
Carrier operating authorities are declining;
Employment in the trucking industry is declining;
Private fleets have expanded, but the expansion has stopped;
Truckload orders are falling.
Demand trends include:
Consumer spending is stable, but is still more service-centric and less goods-intensive;
After a steep decline, imports are on the rise;
Freight volumes have been sluggish but are showing signs of life.
CSCMP EDGE runs through Wednesday, October 2, at Nashville’s Gaylord Opryland Hotel & Resort.
The relationship between shippers and third-party logistics services providers (3PLs) is at the core of successful supply chain management—so getting that relationship right is vital. A panel of industry experts from both sides of the aisle weighed in on what it takes to create strong 3PL/shipper partnerships on day two of the CSCMP EDGE conference, being held this week in Nashville.
Trust, empathy, and transparency ranked high on the list of key elements required for success in all aspects of the partnership, but there are some specifics for each step of the journey. The panel recommended a handful of actions that should take place early on, including:
Establish relationships.
For 3PLs, understand and get to the heart of the shipper’s data.
Also for 3PLs: Understand the shipper’s reason for outsourcing to a 3PL, along with the shipper’s ultimate goals.
Understand company cultures and be sure they align.
Nurture long-term relationships with good communication.
For shippers, be transparent so that the 3PL fully understands your business.
And there are also some “non-negotiables” when it comes to managing the relationship:
3PLs must demonstrate their commitment to engaging with the shipper’s personnel.
3PLs must also demonstrate their commitment to process discipline, continuous improvement, and innovation.
Shippers should ensure that they understand the 3PL’s demonstrated implementation capabilities—ask to visit established clients.
Trust—which takes longer to establish than both sides may expect.
EDGE 2024 is sponsored by the Council of Supply Chain Management Professionals (CSCMP) and runs through Wednesday, October 2, at the Gaylord Opryland Resort & Convention Center in Nashville.