Logistics costs plunged dramatically last year as the economy contracted. Preliminary data for 2010 show that a recovery is under way, but shippers still face a host of challenges.
If you really needed any more proof of the severity of the economic contraction in the United States last year, you can find it in the 21st Annual "State of Logistics Report," appropriately titled The Great Freight Recession. According to the report, business logistics costs plummeted to US $1.1 trillion in 2009, a drop of $244 billion from 2008. The 2010 report was issued by the Council of Supply Chain Management Professionals (CSCMP) and was sponsored by Penske Logistics. (For more about the report, see the sidebar.)
The report's key benchmark ratio?U.S. logistics costs as a percentage of gross domestic product (GDP)—hit 7.7 percent in 2009, the lowest point ever recorded in the 30 years that data has been collected. (See Figure 1.) (The report was first issued in 1989, but the first edition included data dating back to 1981.) In the past, a ratio under 10 percent signified that U.S. logistics managers were doing an effective job of controlling costs and efficiently moving and storing goods. But that's not the story last year's number tells, according to report author Rosalyn Wilson, a transportation consultant at Delcan Corporation in Vienna, Virginia, USA. What it really means is that, as the amount of goods produced in or imported into the United States declined, so did logistics costs. In other words, logistics costs dropped to such a low level not because supply chain managers were doing a better job than ever but because there simply was much less freight to handle.
Although last year's logistics costs mirrored the dismal state of the nation's downturn, there are glimmers of hope in recent data, according to Wilson. "The economy is already showing stronger signs of recovery," she said. "Thank God, last year is over."
Dramatic drop in inventory
Ever since the report was first issued under the supervision of the late Robert V. Delaney in 1989, it has broken down overall logistics expenditures into three key components: inventory carrying costs, transportation costs, and administrative costs.
One of the most telling pieces of data in this year's report is the drop in inventory costs. Inventory carrying costs amounted to $357 billion in 2009, a 14.1-percent drop from 2008. (See Figure 2.) That change stemmed from the combination of a 4.6-percent decline in inventory holdings and a 10-percent cut in the inventory carrying rate, which reflected a near-zero cost for credit.
Business inventories (which includes agriculture, mining, construction, services, manufacturing, and wholesale and retail trade) declined for the first three quarters of 2009 but rebounded slightly in the last quarter. Still, average inventory investment for the year remained below prerecession levels at $1.85 trillion, losing $89 billion in value. "Businesses cleared inventory at a rate not seen for thirty years," Wilson noted in her report.
Unlike during the 2001 recession, however, businesses were slow to respond to mounting stocks. Inventory levels rose steadily at first and plummeted in the latter part of 2009. That was partly because suppliers, especially those located overseas, did not deliver orders that had been placed before the recession until well into the economic downturn.
The progression is clear from the numbers. The inventory-to-sales ratio began to rise from 1.26 in late 2007 to 1.48 in early 2009. But by the end of the year, the ratio had fallen back down to 1.26, and it is still declining in 2010. (See Figure 3.) "The ratio has continued to slide because sales are picking up, but there has not been any substantial restocking of inventory," Wilson said.
This strategy could prove dangerous, according to Wilson. "Lean inventory is exposing companies to more risks. Inventory has shifted farther down the supply chain than in the past, but now distributors are less willing to hold supply," she said.
Not only did stockpiles get smaller but the interest rate for holding those inventories also declined. The annualized interest rate for commercial paper (shortterm notes issued by corporations and banks) stayed low at a mere .26 percent for 2009. (See Figure 4.) Hence, when the value of inventory was multiplied by the paper rate, it resulted in just $5 billion of interest, as noted in Figure 2. The other components of inventory carrying costs remained low as well. Taxes, obsolescence, depreciation, and insurance amounted to $233 billion, down 6 percent from the previous year.
The final component of inventory carrying costs—warehousing expenses—totaled $119 billion in 2009. That amount was 2 percent less than the previous year. In early 2009, distribution centers were still full because retailers could not sell all their goods. By midyear, however, inventories had either been liquidated or consolidated, freeing up warehouse space. With the decline in inventory, vacancy rates for warehousing rose and rates declined. Wilson expects warehousing rates to remain depressed until the end of 2010, when demand should pick up.
Transportation costs plunge
Transportation, the second major component of U.S. logistics costs, also saw a dramatic dropoff in 2009. "The downturn in each individual sector [of the economy] translated into a loss in shipment volume," Wilson explained in her report. That led to a plunge in transportation spending to $688 billion—20.2 percent less than in 2008.
The economic downturn hit the trucking sector, which represents about 78 percent of transportation costs, particularly hard. Overall spending on trucking services in 2009 amounted to $542 billion, down 20.3 percent from 2008.
A main reason for that sharp decline was a drop in the number of over-the-road shipments. Wilson noted that the for-hire truck tonnage index reported by the American Trucking Associations (ATA) fell from 113.3 in 2008 to 103.5 in 2009, a 7-percent decline. The ATA calculates that index based on a monthly survey of its members. (The association has since reported that both private and for-hire carriers hauled an estimated 8.8 billion tons of freight in 2009, down from 10.2 billion tons in 2008.)
Competition for fewer loads sparked a rate war, which lowered costs. That drop in freight rates occurred even though trucking capacity shrank at what Wilson called "unprecedented rates." About 2,000 motor carriers closed their doors in 2009, removing a substantial number of trucks from the nation's supply. In addition, the remaining carriers pared their fleets, sidelining trucks and trailers.
Other transportation modes suffered as well. Taken together, airlines, railroads, freight forwarders, water, and pipeline movements accounted for some $146 billion in spending in 2009, a drop of 20.5 percent from 2008.
Railroads represented $50 billion of that total, reflecting a 20.6-percent reduction from 2008. In 2009, in fact, the Association of American Railroads reported the lowest number of car loadings since 1988, when it began tracking that data. Last year, U.S. railroads originated just 13.8 million carloads; that's 2.6 million carloads fewer than in 2008, marking an 18-percent decline.
Shippers spent $29 billion on domestic and international water transportation in 2009, down 21.6 percent from the previous year. Wilson noted in her report that ocean carriers sustained huge losses, in part because spot rates were, in many cases, below their operating costs. Carriers mothballed an estimated one-fourth of their fleets, but that move did not dent overall capacity because of the introduction of new ships, which can carry more containers than older vessels. Many ocean carriers also curtailed sailings and engaged in the practice of "slow steaming," or cutting back speed to save on fuel. Although these tactics saved money, they eroded ocean carriers' on-time reliability, and shippers now face longer delivery times with less predictability, Wilson wrote.
One mode was able to buck the trend of falling rates, however: air, which represented $29 billion in costs. Cargo traffic declined 11 percent in 2009— the largest drop on record, Wilson noted. During the downturn, many airlines took aircraft out of service. In fact, the International Air Transport Association (IATA) reported that air cargo capacity shrank 12 percent in 2009. As a result, rates have generally risen, and Wilson noted that in the last quarter of 2009, pricing for air shipments on some routes actually doubled.
As for the remaining transportation cost components, oil pipelines generated $10 billion in costs, and freight forwarders accounted for $28 billion.
Aside from inventory carrying and transportation costs, two other factors figure in Wilson's computation of business logistics costs. Shipper-related costs, which include the loading and unloading of transportation equipment as well as traffic department operations, were pegged at $9 billion for 2009, up 2 percent. And administrative expenses—which are computed by a generally accepted formula that takes the sum of inventory and transportation costs and multiplies it by 4 percent—totaled $42 billion. That was down 18.5 percent compared to 2008.
Reasons for optimism
At the time the "State of Logistics Report" was released in early June, preliminary economic figures for 2010 gave some reason for optimism. The U.S. Bureau of Economic Analysis had estimated U.S. GDP growth for the first quarter at 3 percent, and the U.S. Federal Reserve was continuing to hold interest rates in check. Manufacturing was also showing signs of improvement. In April, manufacturing output had climbed 1 percent for the second consecutive month and was 6 percent higher than the same period last year.
Despite those glimmers of hope, unemployment remains a key area of concern. Jobs are being created but not at a rate fast enough to provide work for all job seekers. Rather than hire back workers, many companies continue to push existing employees to work harder. As Wilson noted in her report, that is evidenced by the fact that labor productivity has risen by 6.1 percent over the previous four quarters, the fastest pace since 2002.
Signs of growth have also appeared in the transportation sector, with freight volumes rising in the early months of 2010. The American Trucking Associations reported that its truck tonnage index has increased by 6.5 percent overall from October 2009 to April 2010. Air cargo carriers have also seen their volumes increase. The International Air Transport Association reported in March that airfreight volumes worldwide for that month reached 28.1 FTK (freight tonne kilometers)—almost back to levels seen in early 2008. Ocean carriers are experiencing a rise in bookings. Only rail car loadings had not picked up.
The increase in freight volumes is not completely good news for shippers, however. Given the reduced capacity for all modes, shippers should be prepared for rate increases in 2010, Wilson warned. "Shippers would be wise to be first at the table negotiating rates and capacity," she advised. "Guarantee a minimum level of business in return for guaranteed carriage or limited rate hikes two or three years out."
Despite her overall optimism about the prospects for 2010, Wilson added a note of caution. "We are on our way up, but far from breaking the surface," she said. "We need to continue to mind the bottom line and keep costs in check."
About the "State of Logistics Report"
For the past two decades, the Annual "State of Logistics Report" has quantified the size of the U.S. transportation market and the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Currently the report is authored by Rosalyn Wilson, a transportation consultant at Declan Corporation in Vienna, Virginia, USA, under the auspices of the Council of Supply Chain Management Professionals. This year's report was sponsored by Penske Logistics.
CSCMP members can download the complete 21st Annual "State of Logistics Report" for free from CSCMP's website.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.