Global oil production will peak within the next five years, and transportation will be especially hard-hit. It's time (or past time) to prepare for the crisis.
In July 2007, CSCMP's Supply Chain Quarterly published my article titled: "The end of cheap oil: Are you ready?" The article concluded that "supply chain managers must take action today to prepare for the end of the oil age tomorrow."
Three years later, I would amend that title slightly: "The end of cheap oil: Preparing your supply chain for a liquid fuel emergency." We have waited too long, and it is now inevitable that the world is headed toward a fuel emergency that will impact every facet of how supply chains work.
A growing consensus
There has been recent evidence of a growing consensus that global oil production will peak at a rate of about 92 million barrels a day in the 2012-2015 time frame.
In February 2010, the United Kingdom Industry Taskforce on Peak Oil and Energy Security published a report called "The Oil Crunch: A wake-up call for the UK economy." The report warned that the global supply of oil is now expected to be limited to 91-92 million barrels per day of capacity. Furthermore, it will remain in that range until 2015, at which point depletion will offset any capacity growth.
In early March, Ibrahim S. Nashawi and two colleagues from the College of Engineering and Petroleum at Kuwait University revamped the famous Hubbert model, which accurately predicted that U.S. oil production would peak in 1970. The researchers applied advanced mathematics to the Hubbert model to account for technology changes and ecological, economic, and political influences on reserves and production for 47 oil-producing countries. They concluded that world oil reserves are being depleted at a rate of 2.1 percent per year and that global production will peak in 2014. The report is interesting not only because it applies a new level of mathematical rigor but also because of where it originated—Kuwait, deep in the heart of OPEC (Organization of Petroleum Exporting Countries).
This was followed, also in March, by the U.S. Joint Forces Command's "Joint Operating Environment 2010 Report" on national security challenges. The report warns: "By 2012, surplus oil production capacity could entirely disappear, and as early as 2015, the shortfall in output could reach nearly 10 million barrels per day."
Then, on March 22, former U.K. Chief Scientific Adviser David King and researchers from Oxford University released a paper claiming that the world's oil reserves had been "exaggerated by up to a third," principally by OPEC, and that demand may outstrip supply as early as 2014 or 2015.
On March 25, an unlikely candidate confirmed some worries: Glen Sweetnam, former Director of the International, Economic, and Greenhouse Gas Division of the generally optimistic U.S. Energy Information Administration (EIA) in the U.S. Department of Energy (DoE). Sweetnam told the French newspaper Le Monde that the world could experience a decline in the production of liquid fuels between 2011 and 2015, unless the oil industry makes certain, unspecified investments ("unidentified projects") after 2012.
Unless these "unidentified projects" fill the gap between oil supply and demand, the DoE predicts, global oil supply will decline by about 2 percent each year—from 87 million barrels per day in 2011 to 80 million barrels per day by 2015—while demand rises to 90 million barrels per day. That means a shortfall of 10 million barrels per day by 2015—the same number referenced in the U.S. Joint Forces Command report discussed above.
Finally on July 4, 2010, Saudi King Abdullah told the Zawya Dow Jones, "I have ordered a halt to all oil explorations so part of this wealth is left for our sons and successors, God willing." This is very similar to a statement he made in April 2008. So even if Saudi excess capacity is real, it may not be available.
What the reports don't say
Almost as worrisome as the data itself is what the reports don't include. All of these reports—except the last one—came out before the Deepwater Horizon oil spill and the moratorium on drilling in the Gulf of Mexico, which will certainly hasten the coming oil supply crunch.
They mostly ignore the many geopolitical flash points, instabilities, and potential "Black Swan" (highly improbable yet high-impact) events. These events could include war in the Middle East, revolution or civil war in a major oil producing country, inaccurate estimates of excess capacity, a successful terrorist attack on a key oil processing facility or transport choke point, or the collapse of a significant oil field. The reports also do not explicitly discuss the 80 percent of the world's population that wants a prosperous, Western-style life, including the energy appetite that goes with it.
In fact, the U.S. EIA and the International Energy Agency (IEA) are both forecasting growth in world oil demand. They anticipate demand will top 86 million barrels a day in 2010, up 1.6 million barrels a day from 2009. Particularly interesting is data from the EIA showing that even at the depths of the worldwide economic crash in 2009, oil consumption was down by only about 2.5 million barrels per day. As world growth has resumed, so too has oil consumption, and with a world population exceeding 6 billion, it is hard to see how that growth could slow down. Consider that the annual per-capita consumption of oil in China is two barrels per year, and in India it's .9 barrels a year; then compare that to the United States' 23 barrels per year. There is no way that China will stay at two barrels or India will stay at 0.9.
What the reports do focus on is production flows, and they all reach the same conclusion: World oil production will likely peak within the next 24 to 36 months at somewhere around 92 million barrels per day—sooner if the Oxford Report is right and excess capacity is overstated. Later if nascent growth stalls and the world enters a double-dip recession.
While economic slowdowns might buy some time, we will ultimately have to confront this developing liquid fuel emergency. When economic growth increases, demand and prices for oil will rise. At some point, however, prices will climb to economy-damaging territory, and demand will fall. This volatile cycle will be repeated until the transition from the Oil Age is well along.
A destabilizing force
For all these reasons—geology, geopolitics, oil industry constraints, and demand growth—a liquid fuel emergency in the near future is almost a certainty, especially if the economy rebounds.
This emergency will not be an "energy crisis" in the usual sense of the term. It will be narrowly focused on the transportation sector because this industry has no substitutes for oil in the short to medium term. Supply chains will therefore be subject to intense focus and redesign. There will be no quick fixes, and we will be forced to begin a mitigation effort that will require at least a decade of intense, expensive effort. (See the sidebar for a checklist of what you can do to prepare.)
This transition will destabilize society. Governments will be forced to intervene to maintain critical levels of oil supply, reduce volatility, and prevent economic, political, and social chaos. "We will need to stay flexible and keep a sense of history and humor and remember that it is not the end of the world; it is only the end of the world as we knew it.
Peak oil checklist
The following checklist will help supply chain managers prepare for the inevitable transition to a world with insufficient oil supplies:
Does senior management understand that the Petroleum Age is coming to an end?
Does the planning process consider Peak Oil?
What would be your company's greatest vulnerabilities in a petroleum-/energy-short world?
Is there a Liquid Fuel Emergency Plan in place?
Are there efforts to monitor and influence public policy?
Is fact-based information available?
Do sales/marketing/manufacturing/supply chain policies fit an energy-constrained world?
What can be done to remove complexity from the supply chain?
How can the network be made more flexible and be changed to eliminate movement and transportation?
How can the network be changed to eliminate movement and transportation?
Do sourcing strategies consider Peak Oil?
Where are there opportunities for on-shoring and in-sourcing?
Will your carriers and third parties add value in an energy-constrained future?
Can a cheaper mode be used for the base load?
Where can the system slow down?
Are there plans to take miles out, improve miles per gallon, and take advantage of new fuels and technologies?
Is "emergency" (expedited) transportation really an "emergency"?
How much "dead air" is being shipped in the form of filler materials, packaging layers, inefficient shapes, and unnecessarily large volume?
Is fuel/energy purchasing centralized, and does it use appropriate risk management tools?
Does the culture reward those who rethink, reduce, recycle, reuse, conserve, and cooperate?
This is not merely futuristic thinking. The time to change is now.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”