The COVID-19 pandemic has had some far-reaching impacts on the U.S. supply chains for meat and poultry through the first half of 2020. In addition to short-term shutdowns of processing plants due to high coronavirus infection rates in the workforce, there has also been a shift in consumption away from restaurants and other out-of-home dining to in-home meal preparation through consumer retail channels.
Supply-side hot spots
According to historic data on supply and demand from IHS Markit’s Transearch database of freight traffic activity, counties that had high levels of COVID-19 infection in the local workforce through June process just under 50% of the nation’s supply of protein products. These products include fresh and frozen meat and poultry as well as meat and poultry products. Nearly 15 million tons, or 17% of the truck shipments of these food items, originate in a county where there has been at least one processing plant closure due to the pandemic. Over 25 million tons, or 30% of the trucked volume of these protein products, originate in a county that reported significant levels of COVID infections amongst workers in processing plants. Each of the top 30 meat-producing states have reported plant closures, and these disruptions have flowed through the supply chain into more than 30 consuming states. Significantly, as of the end of June, some of the key southern and western producing states were reporting record overall levels of infection.
It is, however, important to note that there does not seem to be any single comprehensive and detailed tabulation of the workforce virus infection rates and plant closings. Instead we used a wide variety of publicly available resources and published media reports to develop the information used in this analysis. While the federal government and some state agencies maintain some level of pertinent information, the available data lacks sufficient detail and coverage to support a highly detailed analysis. The extent of the disruptions may be higher than this analysis shows, due to the limitations of the available source data and continued new reports of disruptions that are still appearing frequently.
In the first half of the year, at least 240 meatpacking plants, including poultry, had temporary closures, with some facilities shut down more than once. Reports showed more than 25,000 workers who had tested positive, with around 100 deaths. These statistics indicate that the industry represented the third largest “organizational cluster” of infection, exceeded only by correctional facilities and nursing homes. The first reports of problems emerged in March, and the rate accelerated significantly in April and May. As the rate of meat processing plant disruption has abated, however, other types of food processing and farming locations have reported increasing levels of infection and closure, though not yet to the extent seen in this industry.
Production disruptions
There was significant variation by state on the potential impact from plant closings or production slowdowns caused by high worker infection rates. The greatest potential impact was in North Carolina, which produces 6 million tons of annual protein. Nearly 90% of the production in the state originated in counties with high worker infection rates. In Kansas, with just under 3 million tons of trucked shipments, almost 75% of that volume was potentially impacted. Other states where over half of the production was generated in counties with potential interruptions were Texas (over 6 million tons), Nebraska (over 4 million tons), and Minnesota (3.5 million tons).
States with significant production that have much lower levels of possible disruption were Virginia (over 2 million annual truck tons) and Alabama (over 3 million tons). Each of these states had just over 25% of their volume potentially affected. In Iowa (over 7 million tons) and Georgia (over 4 million tons), a little over one-third of the production was generated in impacted counties.
The cited tonnage figures are annual truck shipment volumes of fresh and frozen meat and poultry as well as meat and poultry products. The potential disruption was estimated based on plant closing and high infection rates in the producing counties and is only an indicator of where 2020 production may be impacted, not an estimation of the actual impact levels. This information only addresses shipment volumes and is not a commentary in any way about the potential effects of consumption of these products.
Demand disruptions
The IHS Markit Transearch data tracks annual shipment levels from producing counties to consuming counties. With this market-to-market flow perspective, the impact of production disruption is linked and traceable to the consuming markets. For the protein products under consideration in this analysis, a variety of consumption channels were included. The consuming markets represented the aggregate volume of meat and poultry as well as meat and poultry products that were shipped into consumer channels such as wholesalers, supermarkets, and other retailers. That volume also included industrial consumption by meat processing facilities that produce processed meat products such as sausages, hot dogs, and luncheon meats.
The major consuming states subject to the highest impacts of disruption were North Carolina, Illinois, and Kansas. In North Carolina, 85% of the 4 million annual inbound tons of truck shipments originated in affected counties. Illinois had 80% of the over 3 million inbound tons shipped by truck from disrupted origin counties, and Kansas showed 75% of the 2 million tons delivered from affected production points. Nebraska received over 3 million tons by truck annually, with 70% coming from affected markets. The analysis of the top consuming markets appears in Figure 1.
[Figure 1] Consuming states with highest potential impact Enlarge this image
As the COVID-19 pandemic continues to spread, particularly in some states with significant levels of meatpacking and processing facilities, forecasting the 2020 annual production volumes is extremely challenging. While the individual facility closings are typically of short duration to allow for thorough cleaning, the implementation of enhanced-safety worker protection measures also effects plant productivity levels and ultimately output volumes shipped. The already identifiable impacts of this disruption are spot shortages of certain meat products in some market areas and higher consumer prices.
There have also been changes in distribution patterns. Some major food service providers that previously supplied only institutional and restaurant markets are offering direct-to-consumer sales. For producers, however, the shift from commercial and institutional supply channels to retail and direct-to-consumer remains challenging, as there are different packaging and labeling requirements for each of these consuming sectors. There were also reports of trucks arriving for pickups or deliveries at processing plants, only to learn that the facility was closed.
Frequent communications between carriers and shippers/receivers is even more critical than normal. As the pandemic continues to spread in some market areas, maintaining frequent communications will continue to be crucial, as some shutdowns have and may well continue to occur on short notice.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."