The Trump Administration’s tangles with the Chinese tech giant will have repercussions for many supply chains. Companies should start planning accordingly.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the president of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
President Trump has taken aim at Huawei by implementing strong actions to severely restrict the Chinese tech giant’s access to American markets and technology. The implicit risks introduced to the supply chain by this move are, as the President himself might say, “huge.” There is a clash of the titans taking place, and it is our duty as supply chain managers to understand the emerging risks—through all the tiers of our supply chains—and maneuver to get out of the way.
Any competent supply chain professional is well versed in risk management, so we understand the logic behind President Trump’s moves against Huawei. (Word choice is important here. The verb used is “understand,” which is not the same as “agree.”) The logic used to justify the lockout of Huawei is that the company is susceptible to pressure from the Chinese government. Based on current executive branch thinking, this means there is an inherent national security threat. In the words of the novelist Tom Clancy, Huawei is a “clear and present danger.”
But if we believe Huawei to be a threat, does that extend to other Chinese manufacturers as well? In 2019, according to statistica.com, the U.S. imported close to $65 billion in “cell phones and other household goods” from China. If Huawei is a risk, what about these other Chinese suppliers?
This issue gets particularly tricky the farther back you peel the supply chain onion. There is an entire ecosystem of tier 1 suppliers to American companies that source from mainland China. Let’s just pick one of many possible threads: rare earth metals. Rare earth metals are ubiquitous in electronics. These metals are essential inputs to the manufacture of things like smartphones, cars, night-vision goggles, and lasers. Around the house, rare earth metals are in ear buds, baseball bats, and golf clubs. According to geology.com, around 80% of rare earth metal ore comes from China. We need these metals, not just for our ear buds, but as essential inputs to defense products. But, using the President’s rubric from the Huawei confrontation, shouldn’t we ban the import of rare earth metals, too?
Flipping the risk profile around, let’s consider U.S. exports to China. As the United States becomes more confrontational, with aggressive moves like blocking Huawei, China will likely react and introduce their own restrictions and distortions into the balance of trade. This could have major repercussions for U.S. exporters.
Intel, for example, is a formidable exporter to China of computer chips and is a dominant player around the globe in the segment the economists call “electronic integrated circuits; processors and controllers.” There are other American exporters in this segment, and the patriotic corner of my brain is proud.
Beyond semiconductors, the U.S. is a powerful exporter to China in other segments too. About 10% of U.S. export value to China are in soybeans. Boeing exports a lot of planes, parts, and engineering know-how to China, and that is another 10%. Buicks may be long past their prime in the U.S., but they are a status symbol in China. The U.S. automotive industry does well in China, the world’s largest export market for automotive manufacturers.
Despite the popularity of Buicks, the U.S. buys more from China than China buys from the U.S. According to the U.S. Census Bureau, through the first seven months of 2020, the United States has run a trade deficit of around $160 billion dollars. In simple terms, for every $1.00 of goods we sold to China, we bought and imported around $3.50 of goods.
Where to next?
If you are in a room where a brawl is getting ready to break out, it’s good to know where the door is. As supply chain professionals, we have a responsibility to manage risk in the supply chain. The Huawei situation is a warning. It’s getting ugly as the big guys reach for their weapons.
In terms of China and our supply chains, it may be time to ask for the check and head for the exit. Diversifying out of China is the prudent move. But where should U.S. importers shift? Unfortunately, from a risk perspective, the obvious candidates carry similar risks.
Japan is a stalwart ally and trading partner. Regrettably, there are risks there, too. Japan is in a nasty and disruptive trade war with South Korea. This trade tiff between Japan and South Korea is already disrupting exports to the U.S. Worse, Kim Jong-un of North Korea was launching missiles over Japan not that long ago.
Another established and reliable exporter to the U.S. is India. Unfortunately, political tensions are rising in the subcontinent. A Washington Post headline on September 8 reported, “Shots fired on the India-China border for the first time in decades as tensions flare.” Add to that the fact that India has a significant pandemic problem, and it is unclear that a move to India removes enough risk.
Taiwan? Vietnam? Thailand? These are all significant partners in Southeast Asia. All have cloudier risk profiles than a few years ago. Sifting through the potential for chaos emergent in Southeast Asia, a localized geographic lateral shuffle may not be enough. Given the continuing chaos of Brexit, Europe doesn’t look like a safer harbor, either.
Nearshoring to Canada or Mexico or reshoring to the United States may be the answer. As global political dynamics force a move away from low-cost offshore sources, we are implicitly adopting a more holistic view of sourcing decisions. We need to make best-value decisions that consider supply chain risk, not just supply chain cost.
It is time to rethink our sourcing decisions. No action is an action. The clock is ticking.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."