Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Investors have shelved billions of dollars in construction projects since the Covid-19 pandemic and recession began in February, but the logistics sector has largely bucked that trend as companies continue to push a surge in new warehouse creation to handle booming e-commerce demand, according to a pair of studies released this week.
Counting all types of construction nationwide, builders doubled the value of projects they launched between the depths of the 2009 recession and the pre-Covid market peak in 2019, topping out last year at $853 billion worth of single family and multifamily housing, commercial projects, institutional building, manufacturing plants, public works, and electric power/utility sites.
The coronavirus stopped that trend abruptly, however, pushing the overall construction market into a steep decline that is forecast to tumble 14% in 2020 to $738 billion, according to “Dodge Construction Outlook 2021: Moving Forward on the Road to Recovery,” an economic report produced by New Jersey-based Dodge Data & Analytics, a market forecasting firm in the commercial construction sector.
But one exception stands out amid that sea of red ink, as warehouse starts are still expected to grow in 2020. Dodge defines warehouses as part of the larger “commercial” construction segment—alongside stores, offices, hotels, and parking garages—which is expected to fall 23% to $107 billion in 2020 before rebounding in 2021 with a 5% rise to $113 billion.
Likewise, a second report also found signs of a nascent economic recovery in logistics despite significant negative impacts on the retail and hospitality industries, which are particularly reliant on consumer spending and mobility, according to the latest “Global Real Estate Perspective” report from real restate firm Jones Lang LaSalle IP Inc. (JLL).
More specifically, warehouse growth is seeing spikes in certain specialty areas, such as an increase in last-mile logistics facilities as online retail grows, the conversion of retail facilities into logistics facilities in dense urban areas, and demand for cold-storage in the food & beverage and life sciences sectors. “Demand for logistics space has bounced back sharply, hitting record or near-record levels in several major global markets during the quarter. E-commerce companies have been particularly active, supported by increased consumer demand for online shopping,” the JLL report said.
Despite that optimism, the 2021 economic rebound could be delayed until later in the year if certain variables don’t line up, the Dodge report said. “Prospects for recovery in 2021 will be limited until a vaccine has been approved and has been widely adopted, a process that is expected to begin by mid-2021. The uncertainty surrounding further federal stimulus and growing budget gaps at state and local levels, however, cloud the outlook,” said report author Richard Branch, Dodge’s chief economist.
U.S. economy awaits second round of stimulus funds
Another wild card in the recovery will be federal stimulus funding, which made a significant impact on the economy beginning in March, when Congress passed the $1.7 trillion CARES Act—an acronym for Coronavirus Aid, Relief, and Economic Security—including the Paycheck Protection Program (PPP) and other loans and grants. That effect was temporary, however, as the fiscal boost provided by the CARES Act began to fade after income support programs within the act expired in July and the PPP ended in August, Dodge said.
The prospects for quick passage of a second large stimulus package now seem dim, based on November 4 election results that have split federal government control between a Democratic Biden Administration and House of Representatives and a Republican Senate. “Without the help provided by CARES funding, the economy is unlikely to regain significant forward traction until a vaccine has been approved and widely adopted across the United States,” the Dodge report found.
In the longer term, the researchers expect an additional $1.5 trillion of stimulus to be approved in the first quarter of 2021, helping the economy return to stronger growth in the second quarter of 2021. Yet even when that recovery occurs, the impact of the pandemic could have long-lasting implications for the retail industry, changing many of the supply chain patterns that have stood for decades, thanks to the closing of thousands of retail stores that failed to survive the recession.
“While brick and mortar is unlikely to disappear entirely, online shopping became a much more ingrained part of consumer purchasing behavior due to stay-at-home orders,” the Dodge report said. "A massive number of consumers clearly turned to online shopping to deal with the restrictions of Covid-19 in the second quarter. If this sea change in consumer behavior becomes a permanent phenomenon, the long-lasting effects of Covid-19 could mean further deterioration in retail construction starts in coming years.”
Despite the impact of those trends on retail stores, the accompanying rise in e-commerce has been good news for the warehouse construction needed to provide fulfillment for all those online orders.
Beginning at a low point of just 49 million square feet in 2010, warehouse starts increased by double-digit rates for seven consecutive years, resulting in an “amazing” 508% increase that brought starts up to 297 million square feet in 2017, the firm said. After a flat period in 2018, the hot curve resumed with 354 million square feet in 2019, and is forecast to resume that growth in 2021 with post-Covid projects led by a growing number of million-square-foot mega-warehouses built by amazon.com.
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
Shippers are actively preparing for changes in tariffs and trade policy through steps like analyzing their existing customs data, identifying alternative suppliers, and re-evaluating their cross-border strategies, according to research from logistics provider C.H. Robinson.
They are acting now because survey results show that shippers say the top risk to their supply chains in 2025 is changes in tariffs and trade policy. And nearly 50% say the uncertainty around tariffs and trade policy is already a pain point for them today, the Eden Prairie, Minnesota-based company said.
In a move to answer those concerns, C.H. Robinson says it has been working with its clients by running risk scenarios, building and implementing contingency plans, engineering and executing tariff solutions, and increasing supply chain diversification and agility.
“Having visibility into your full supply chain is no longer a nice-to-have. In 2025, visibility is a competitive differentiator and shippers without the technology and expertise to support real-time data and insights, contingency planning, and quick action will face increased supply chain risks,” Jordan Kass, President of C.H. Robinson Managed Solutions, said in a release.
The company’s survey showed that shippers say the top five ways they are planning for those risks: identifying where they can switch sourcing to save money, analyzing customs data, evaluating cross-border strategies, running risk scenarios, and lowering their dependence on Chinese imports.
President of C.H. Robinson Global Forwarding, Mike Short, said: “In today’s uncertain shipping environment, shippers are looking for ways to reduce their susceptibility to events that impact logistics but are out of their control. By diversifying their supply chains, getting access to the latest information and having a global supply chain partner able to flex with their needs at a moment’s notice, shippers can gain something they don’t always have when disruptions and policy changes occur - options.”
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”