The COVID-19 disruption to the 2020 economy and subsequent recovery have hit freight modes hard, and the industry faces a weak outlook for 2021.
At the depth of the short pandemic recession, retail sales, shipments, and inventories all fell, as businesses closed and consumers did not shop for goods except for staples and groceries. Carriers that did not transport essential goods saw sharp declines in demand, leading to idled equipment and layoffs.
However, the very large U.S. federal fiscal stimulus put checks in consumers’ pockets while supplementing unemployment insurance payments. As a result, goods purchasing behavior, especially via e-commerce, reversed sharply in the third quarter with a record rapid quarter-to-quarter pace.
But as stimulus program payments have dwindled, this goods spending is fading. At the same time the virus spread is threatening another round of business closures and is temporarily increasing unemployment again. The outlook for 2021 freight volumes is for weaker freight tonnage, driven by fading economic growth, already rebuilt inventories, and slowing consumer spending on goods as opposed to services.
The pace of modal growth will depend on varying conditions affecting each mode’s customers as well as areas of continued competition between modes. A key element of the modal demand outlook will be how much the strength of the e-commerce portions of the economy balances out weaknesses in resource commodity sectors such as energy and agriculture exports.
Our analysis of underlying 2021 macroeconomic and industry forecasts, which were prepared in November, sees overall baseline 2021 freight tonnage volumes slowing 0.7% from the 2020 base. These forecasts include important assumptions, including the widespread distribution of a vaccine in the U.S. in the second and third quarter of 2021 but no new substantial federal fiscal stimulus program or trade policy shifts. Risks around this forecast are high given the large remaining unknowns about the course of the pandemic, consumer sentiment, and new government fiscal policy in 2021.
The 2021 U.S. macroeconomic forecast has been revised down, now at 3.1% growth in real gross domestic product (GDP). The very strong recovery seen in the second half 2020 is fading with lingering unemployment and service sector weakness coexisting with a new wave of virus spread. The U.S. economy is also facing a fiscal cliff with some government benefits payments stopping at the end of December, which will work to restrain a stronger recovery.
We expect the 2021 GDP growth to come from consumption increases of 3.6% as well as growth in residential and busines investment. Imports and exports are forecasted to continue to increase, although net exports will be a drag on 2021 GDP, as imports outpace exports by 0.8%. This outlook includes sustained record-low interest rates and constrained inflation, which will support spending by households not affected by unemployment. The freight-intensive construction sector is expected to fall 0.6% in 2021, as the decline in commercial construction won’t offset the 2.6% increase in residential construction.
Quarterly 2021 GDP growth will be higher in the second half of 2021, as the uptake of the vaccine allows more opening of the economy and increased consumer confidence later in the year.
Implications of weak freight tonnage
The economic conditions driving 2021 freight tonnage are not a return to the pre-pandemic pace of freight demand. IHS Markit’s forecast of a 0.7% decline in total freight tonnage will leave 2021 as another challenging year for carriers, with many seeing weaker demand than during the second half of 2020. There remains a structural mismatch in capacity, as freight networks have insufficient capability to handle e-commerce business at the same time as they have excess capacity aligned to support other supply chains. So, the freight outlook varies by modal segment and customer base.
The freight growth in 2021 is calculated from the base of the highly unusual 2020, which saw above-trend shipments in the second half of the year. For supply chain managers, this freight forecast outlook implies a continuation of high rates in intermodal, air, and some trucking segments, but potential rate relief in bulk waterborne and carload rail rates.
Capacity and operational limits will still impact most modes in 2021, especially in the first half of the year. For shippers, the pace of sales volume growth will be more moderate than in the second half of 2020, with a few exceptions such as for those export commodities that were impeded by operational and equipment availability. There remain significant risks to these baseline forecasts, including potential impacts from policy and/or business and consumer confidence, whether related to COVID-19 or other 2021 market disruptions.
Air and intermodal lead
Not all modes of freight transport will see the same pace of 2021 growth; the IHS Markit Transearch 2021 tonnage forecast reveals significant differences by mode. While the overall freight tonnage forecast is for 0.7% decline in the United States, air and rail intermodal are forecast to see tonnage growth, continuing their strong end to 2020. These Transearch modal freight tonnage forecasts for 2021 are summarized in Figure 1.
[Figure 1] Forecast of U.S. 2021 freight tonnage by mode Enlarge this image
The 2021 air cargo and rail intermodal tonnage are forecasted to increase 2.2% and 0.5%, respectively, mostly as a reflection of the strength of e-commerce-related shipping. The air cargo business also anticipates demand being driven by vaccine and personal protective equipment (PPE) shipments. The air cargo forecast reflects restoration of some passenger aircraft belly capacity that had been grounded for most of 2020 due to the sharp, sustained drop in air passenger traffic.
Meanwhile IHS Markit forecasts that waterborne tonnage will decline, down 1.2% in 2021. This drop will be driven by further declines in coal volumes and a modest drop in farm products tonnage due to constrained exports. We also believe that the boom in consumer spending on goods compared with services spending will fade in 2021. This development will affect overall trucking demand, as will continuing weaknesses in sectors such as oil and gas exploration and production. Within trucking, the less-than-truckload (LTL) sector is forecasted to benefit from e-commerce demand with tonnage increasing 0.3% in 2021. Rail carload tonnage is forecasted to fall 0.8%, as a result of weakness in the traditionally important coal business as well as modest declines in agriculture products shipping. Truckload trucking will see a decline of 0.6% in comparison with the 2020 recovery period, when volumes went up due to inventory rebuilding and e-commerce. It will also experience capacity constraints from limited driver workforce growth, despite lingering high unemployment in the overall economy.
The overall decline forecasted for freight tonnage is driven by the huge importance of trucking (79% of total tons) and rail carload traffic (12% of total tons). With industrial production growing, but slowly in 2021, as manufacturing and agriculture move up from the depths of 2020 production and shipments levels.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Inclusive procurement practices can fuel economic growth and create jobs worldwide through increased partnerships with small and diverse suppliers, according to a study from the Illinois firm Supplier.io.
The firm’s “2024 Supplier Diversity Economic Impact Report” found that $168 billion spent directly with those suppliers generated a total economic impact of $303 billion. That analysis can help supplier diversity managers and chief procurement officers implement programs that grow diversity spend, improve supply chain competitiveness, and increase brand value, the firm said.
The companies featured in Supplier.io’s report collectively supported more than 710,000 direct jobs and contributed $60 billion in direct wages through their investments in small and diverse suppliers. According to the analysis, those purchases created a ripple effect, supporting over 1.4 million jobs and driving $105 billion in total income when factoring in direct, indirect, and induced economic impacts.
“At Supplier.io, we believe that empowering businesses with advanced supplier intelligence not only enhances their operational resilience but also significantly mitigates risks,” Aylin Basom, CEO of Supplier.io, said in a release. “Our platform provides critical insights that drive efficiency and innovation, enabling companies to find and invest in small and diverse suppliers. This approach helps build stronger, more reliable supply chains.”
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
Specifically, the two sides remain at odds over provisions related to the deployment of semi-automated technologies like rail-mounted gantry cranes, according to an analysis by the Kansas-based 3PL Noatum Logistics. The ILA has strongly opposed further automation, arguing it threatens dockworker protections, while the USMX contends that automation enhances productivity and can create long-term opportunities for labor.
In fact, U.S. importers are already taking action to prevent the impact of such a strike, “pulling forward” their container shipments by rushing imports to earlier dates on the calendar, according to analysis by supply chain visibility provider Project44. That strategy can help companies to build enough safety stock to dampen the damage of events like the strike and like the steep tariffs being threatened by the incoming Trump administration.
Likewise, some ocean carriers have already instituted January surcharges in pre-emption of possible labor action, which could support inbound ocean rates if a strike occurs, according to freight market analysts with TD Cowen. In the meantime, the outcome of the new negotiations are seen with “significant uncertainty,” due to the contentious history of the discussion and to the timing of the talks that overlap with a transition between two White House regimes, analysts said.
That percentage is even greater than the 13.21% of total retail sales that were returned. Measured in dollars, returns (including both legitimate and fraudulent) last year reached $685 billion out of the $5.19 trillion in total retail sales.
“It’s clear why retailers want to limit bad actors that exhibit fraudulent and abusive returns behavior, but the reality is that they are finding stricter returns policies are not reducing the returns fraud they face,” Michael Osborne, CEO of Appriss Retail, said in a release.
Specifically, the report lists the leading types of returns fraud and abuse reported by retailers in 2024, including findings that:
60% of retailers surveyed reported incidents of “wardrobing,” or the act of consumers buying an item, using the merchandise, and then returning it.
55% cited cases of returning an item obtained through fraudulent or stolen tender, such as stolen credit cards, counterfeit bills, gift cards obtained through fraudulent means or fraudulent checks.
48% of retailers faced occurrences of returning stolen merchandise.
Together, those statistics show that the problem remains prevalent despite growing efforts by retailers to curb retail returns fraud through stricter returns policies, while still offering a sufficiently open returns policy to keep customers loyal, they said.
“Returns are a significant cost for retailers, and the rise of online shopping could increase this trend,” Kevin Mahoney, managing director, retail, Deloitte Consulting LLP, said. “As retailers implement policies to address this issue, they should avoid negatively affecting customer loyalty and retention. Effective policies should reduce losses for the retailer while minimally impacting the customer experience. This approach can be crucial for long-term success.”