The younger generations are steering the supply chain ship these days, soaking up data, creating innovative businesses, and tackling challenges with determination.
The world has presented unique challenges for young supply chain professionals this year, yet they continue to seize opportunities and reach milestones as they contribute to the companies they join or the businesses they create.
Each year, the Council of Supply Chain Management Professionals' (CSCMP’s) Young Professionals Committee receives nominations for supply chain professionals under the age of 35 who are already making a mark on the profession. They select individuals who go above and beyond—providing leadership needed to not only weather current challenges, but thrive in the face of adversity. This year's Emerging Leader Award winners are Courtney Cook of Hallmark Cards and Orlando Gillespie of SC4 (Supply Chain Collaborative Consulting Consortium). Both were chosen because of their career accomplishments and their record of achievement in the supply chain profession, as evidenced by awards, peer recognition, and recommendations.
The award winners were honored at CSCMP's 2020 Live! EDGE Virtual Conference in September. Here they reflect on their careers so far and offer advice to those up-and-coming professionals looking to join the world of supply chain management.
Courtney Cook
Courtney Cook
Courtney Cook is the e-commerce operations manager at Hallmark Cards, the largest manufacturer of greeting cards in the U.S. There, she leads the team responsible for planning, operational reporting, and execution tactics to ensure product availability across all e-commerce retailers, including Amazon.com, Walmart.com, and other grocery platforms. During the past four years at Hallmark, she has spent the majority of her time immersed in the e-commerce world. She thrives on diving into data, solving problems, and keeping up-to-date with the ever-evolving digital world.
Cook currently serves as the vice president of programs for the Kansas City CSCMP Heartland Roundtable. She holds degrees in supply chain management and finance from the University of Kansas.
What attracted you to supply chain management as a profession?
I worked part time for a startup company in college as an internet marketing intern where I wrote ad copy and took tons of product photos. I quickly learned this was not an area of expertise of mine, but I had the opportunity to work on the operations and purchasing side of the business as well. Through this experience, I realized I was born to work in the supply chain management field. I ultimately got degrees in supply chain management and finance because of my love for math.
How long have you been working for Hallmark Cards Inc., and what do you do for them as an e-commerce operations manager?
I’ve been at Hallmark for just over four years and have spent the entire time in inventory management. For the last three years, I’ve worked on our e-commerce businesses, managing our retail inventory and execution for customers like Amazon.com, Walmart.com, and grocery click-and-collect programs. My team also manages the greeting card inventory on Hallmark.com.
Are there any projects or initiatives that you have worked on that you have found to be particularly interesting or beneficial?
We can all agree that COVID greatly impacted the world of supply chain, especially those working in e-commerce. It is incredible to witness the shifts in demand over to online platforms due to the pandemic. I’ve learned so much when it comes to supply chain preparedness and finding creative solutions to minimize negative impacts due to inventory and capacity constraints.
If you were to speak to a class of supply chain management students, what advice would you give them?
I would tell students to not be afraid to ask questions and to figure out ways to be incredibly resourceful in your career. Building relationships is so important, so network within your company and across different departments. This type of networking has really opened my mind to the bigger picture of what is happening outside my world. It also provides perspective on how the decisions I make affect others across the supply chain. Finally, network with others outside your organization. Make sure to connect with a wide variety of people who have your back in and outside of where you work!
What goals do you have for yourself for the next 10 years?
I’m an entrepreneur at heart and would love to start my own company at some point. Who knows when that will happen, but it is something I’m constantly thinking about! Outside of being an entrepreneur, I’m really interested in getting distribution experience as I’ve spent most of my career in inventory management. I really want to experience the other areas that supply chain has to offer.
Orlando Gillespie
Orlando Gillespie
Orlando Gillespie is the founder of Supply Chain Collaborative Consulting Consortium (SC4), an organization that offers supply chain consulting recommendations and implementable solutions that help organizations improved their operational visibility and efficiency. Gillespie has consulted for Total Security Solutions, Magellan Aerospace, Barnes Aerospace, and Honeywell Aerospace.
He also has been honored with several accolades, including a directorship on the Rotary Club Foundation board. He’s due to receive a project management professional (PMP) certification in early 2021. Gillespie is a graduate of Michigan State University’s Supply Chain Management program.
What is the origin story behind the creation of SC4 Consulting?
I am a graduate of the supply chain management program at Michigan State University, which ignited my passion for the industry. After working in corporate supply chain, I saw an opportunity to make an impact back in my home state of Michigan, and in 2018, I founded Supply Chain Collaborative Consulting Consortium (SC4). The purpose of this collaborative is to provide materials planning expertise, supply chain solutions and automation, and process improvement and management. At SC4, we make high-level solutions accessible to large and small businesses.
What do you think are some of the next big trends in supply chain?
Dynamic value stream mapping (VSM)—which provides companies with an opportunity to visualize successive steps needed to provide customers with value—is making a resurgence. As supply chains evolve, value stream maps act as the living documents that visually reveal “low hanging fruit” opportunities. Additionally, I see automation as a powerful solution for companies that must compensate for the decline in vocational workers.
Are there any projects or initiatives that you have worked on, or are currently working on, that you have found to be particularly interesting?
In recent projects, I have noticed a need for VSM. Through a kaizen [business improvement] event focused on VSM, we are able to identify opportunities to unite processes and create efficiencies. By leveraging dynamic value stream maps, we quickly find ways to better procure, produce, and/or provide products and services. At SC4, we focus on collaboration and communication to drive successful business outcomes.
Do you have any advice for other young entrepreneurs who might be interested in entering the supply chain space?
Find your passion! The field of supply chain is constantly evolving. There are infinite opportunities to make an impact at all levels of the organization. Supply chain extends further than contributing efficient solutions, it creates opportunities for all businesses to develop and grow.
What goals do you have for yourself?
Over the next 10 years, I plan to continue expanding my supply chain knowledge base. I would like to help businesses impacted by the current pandemic and explore collaboration opportunities with other supply chain professionals. I plan to support my fellow Michigan State alumni and find opportunities to collaborate with new and seasoned supply chain professionals.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”