The younger generations are steering the supply chain ship these days, soaking up data, creating innovative businesses, and tackling challenges with determination.
The world has presented unique challenges for young supply chain professionals this year, yet they continue to seize opportunities and reach milestones as they contribute to the companies they join or the businesses they create.
Each year, the Council of Supply Chain Management Professionals' (CSCMP’s) Young Professionals Committee receives nominations for supply chain professionals under the age of 35 who are already making a mark on the profession. They select individuals who go above and beyond—providing leadership needed to not only weather current challenges, but thrive in the face of adversity. This year's Emerging Leader Award winners are Courtney Cook of Hallmark Cards and Orlando Gillespie of SC4 (Supply Chain Collaborative Consulting Consortium). Both were chosen because of their career accomplishments and their record of achievement in the supply chain profession, as evidenced by awards, peer recognition, and recommendations.
The award winners were honored at CSCMP's 2020 Live! EDGE Virtual Conference in September. Here they reflect on their careers so far and offer advice to those up-and-coming professionals looking to join the world of supply chain management.
Courtney Cook
Courtney Cook
Courtney Cook is the e-commerce operations manager at Hallmark Cards, the largest manufacturer of greeting cards in the U.S. There, she leads the team responsible for planning, operational reporting, and execution tactics to ensure product availability across all e-commerce retailers, including Amazon.com, Walmart.com, and other grocery platforms. During the past four years at Hallmark, she has spent the majority of her time immersed in the e-commerce world. She thrives on diving into data, solving problems, and keeping up-to-date with the ever-evolving digital world.
Cook currently serves as the vice president of programs for the Kansas City CSCMP Heartland Roundtable. She holds degrees in supply chain management and finance from the University of Kansas.
What attracted you to supply chain management as a profession?
I worked part time for a startup company in college as an internet marketing intern where I wrote ad copy and took tons of product photos. I quickly learned this was not an area of expertise of mine, but I had the opportunity to work on the operations and purchasing side of the business as well. Through this experience, I realized I was born to work in the supply chain management field. I ultimately got degrees in supply chain management and finance because of my love for math.
How long have you been working for Hallmark Cards Inc., and what do you do for them as an e-commerce operations manager?
I’ve been at Hallmark for just over four years and have spent the entire time in inventory management. For the last three years, I’ve worked on our e-commerce businesses, managing our retail inventory and execution for customers like Amazon.com, Walmart.com, and grocery click-and-collect programs. My team also manages the greeting card inventory on Hallmark.com.
Are there any projects or initiatives that you have worked on that you have found to be particularly interesting or beneficial?
We can all agree that COVID greatly impacted the world of supply chain, especially those working in e-commerce. It is incredible to witness the shifts in demand over to online platforms due to the pandemic. I’ve learned so much when it comes to supply chain preparedness and finding creative solutions to minimize negative impacts due to inventory and capacity constraints.
If you were to speak to a class of supply chain management students, what advice would you give them?
I would tell students to not be afraid to ask questions and to figure out ways to be incredibly resourceful in your career. Building relationships is so important, so network within your company and across different departments. This type of networking has really opened my mind to the bigger picture of what is happening outside my world. It also provides perspective on how the decisions I make affect others across the supply chain. Finally, network with others outside your organization. Make sure to connect with a wide variety of people who have your back in and outside of where you work!
What goals do you have for yourself for the next 10 years?
I’m an entrepreneur at heart and would love to start my own company at some point. Who knows when that will happen, but it is something I’m constantly thinking about! Outside of being an entrepreneur, I’m really interested in getting distribution experience as I’ve spent most of my career in inventory management. I really want to experience the other areas that supply chain has to offer.
Orlando Gillespie
Orlando Gillespie
Orlando Gillespie is the founder of Supply Chain Collaborative Consulting Consortium (SC4), an organization that offers supply chain consulting recommendations and implementable solutions that help organizations improved their operational visibility and efficiency. Gillespie has consulted for Total Security Solutions, Magellan Aerospace, Barnes Aerospace, and Honeywell Aerospace.
He also has been honored with several accolades, including a directorship on the Rotary Club Foundation board. He’s due to receive a project management professional (PMP) certification in early 2021. Gillespie is a graduate of Michigan State University’s Supply Chain Management program.
What is the origin story behind the creation of SC4 Consulting?
I am a graduate of the supply chain management program at Michigan State University, which ignited my passion for the industry. After working in corporate supply chain, I saw an opportunity to make an impact back in my home state of Michigan, and in 2018, I founded Supply Chain Collaborative Consulting Consortium (SC4). The purpose of this collaborative is to provide materials planning expertise, supply chain solutions and automation, and process improvement and management. At SC4, we make high-level solutions accessible to large and small businesses.
What do you think are some of the next big trends in supply chain?
Dynamic value stream mapping (VSM)—which provides companies with an opportunity to visualize successive steps needed to provide customers with value—is making a resurgence. As supply chains evolve, value stream maps act as the living documents that visually reveal “low hanging fruit” opportunities. Additionally, I see automation as a powerful solution for companies that must compensate for the decline in vocational workers.
Are there any projects or initiatives that you have worked on, or are currently working on, that you have found to be particularly interesting?
In recent projects, I have noticed a need for VSM. Through a kaizen [business improvement] event focused on VSM, we are able to identify opportunities to unite processes and create efficiencies. By leveraging dynamic value stream maps, we quickly find ways to better procure, produce, and/or provide products and services. At SC4, we focus on collaboration and communication to drive successful business outcomes.
Do you have any advice for other young entrepreneurs who might be interested in entering the supply chain space?
Find your passion! The field of supply chain is constantly evolving. There are infinite opportunities to make an impact at all levels of the organization. Supply chain extends further than contributing efficient solutions, it creates opportunities for all businesses to develop and grow.
What goals do you have for yourself?
Over the next 10 years, I plan to continue expanding my supply chain knowledge base. I would like to help businesses impacted by the current pandemic and explore collaboration opportunities with other supply chain professionals. I plan to support my fellow Michigan State alumni and find opportunities to collaborate with new and seasoned supply chain professionals.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.