Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
The Industrial Truck Association (ITA) sponsored the eighth annual National Forklift Safety Day on June 8, 2021, an event designed to educate customers, government officials, and other stakeholders about the safe use of forklifts and the importance of training operators and pedestrians who work around forklifts. Typically held in Washington, D.C., with an educational program, regulatory updates, and meetings with members of Congress, this year’s event was limited to the educational segment and was presented as a webcast. Highlights include:
ITA President Brian Feehan and Jay Gusler, ITA Chairman and Executive Vice President of Operations,Mitsubishi Logisnext Americas, opened with remarks on the industry’s ongoing commitment to forklift safety. Gusler noted that the pandemic-created surge in e-commerce demand is a factor in the current “very robust” lift truck market. With many more forklifts in operation during the pandemic, he said, companies have had to innovate safety protocols while maintaining existing standards.
James Frederick, Deputy Assistant Secretary of Labor,Occupational Safety and Health Administration (OSHA), said that in FY 2019 (the most recent complete statistics) there were 79 forklift-related fatalities and 8,140 serious injuries. Since FY 2011, forklift-related fatalities increased by 19.7% and serious injuries increased by 32.8%. Temporary employees and those with a year or less in their current jobs are particularly at risk, he said, adding that four of the top five forklift-related violations cited in 2019 involved operator training.
Under the Biden Administration, Frederick said, OSHA will be “reinvigorated,” and the agency will enhance support for “often forgotten” frontline, vulnerable workers and small employers in essential industries. OSHA will also work to eliminate inequalities in workplace health and safety, and to ensure equal protection for all stakeholders. This initiative reflects a Biden Administration directive that federal agencies assess whether workers face systemic barriers to accessing programs benefits and opportunities. In fact, Frederick said, some workers do not receive the same level of safety training as other employees because of language differences, race, ethnicity, immigration status, or other factors.
Tony Sciarotta, Executive Director and Publisher, Reverse Logistics Association (RLA), and Jess Dankert, Vice President for Supply Chain, Retail Industry Leaders Association (RILA), discussed some of the challenges their industries—which heavily rely on warehouses, distribution centers, and fulfillment centers—are currently confronting.
Sciarotta focused on e-commerce business models and the consumer behavior behind product return rates of 8% to 25%, depending on the type of product. He emphasized the need for retailers and their service providers to provide a positive consumer experience supported by seamless, efficient, end-to-end logistics solutions. With the total cost of handling returns reaching as high as 15% of a product’s value, efficient reverse logistics operations are critical for retailers and their service providers, he said.
Dankert reviewed supply chain challenges such as having to implement new safety protocols during the pandemic while keeping the flow of goods moving. She foresees less emphasis on just-in-time inventory practices and more on agility and resilience. There will also be a need for “transformational,” technology-based productivity improvements in distribution operations. People will be key: “A well trained, committed, and above all, safe workforce is nothing less than an imperative for a well functioning, efficient supply chain,” she said.
Michael G. Field, National Forklift Safety Day Chair and President and CEO of The Raymond Corp., noted that while forklift makers understand and follow the best use standards for the equipment they design and manufacture, it is the customer’s responsibility to configure their trucks properly, use them correctly, and adhere to OSHA safety training standards. Technologies like telematics, virtual reality, and online learning, he continued, are effective tools for developing efficiency and expertise, thus creating more confident, capable forklift operators. Proper maintenance is also critical to avoid putting operators at risk; telematics can help guide preventive maintenance schedules and daily safety checks, he noted.
Industrial Truck Association members manufacture over 90 percent of the forklifts and similar powered industrial trucks sold in North America. The organization promotes standards development, advances safe forklift design and use, disseminates statistical information, and holds industry forums.
ITA’s National Forklift Safety Day webcast is still available at no charge online. Click here to register. And click here to read all of DC Velocity’s special National Forklift Safety Day coverage and forklift safety articles.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”