Since 2005, when oil cost US $40 a barrel, I've been speaking and writing about the end of cheap oil. The message I have been trying to bring to supply chain managers is that the world has reached the peak of conventional, cheap oil production, and supply chains will be one of the first places affected.
Since 2005, world conventional oil production has been stuck at about 75 million barrels a day. Only nonconventional sources like tar sands; ethanol; ultra-deep water; and new, enhanced oil-recovery technologies have added to supply. These are all much more expensive and less productive than conventional oil fields and eventually—as conventional fields continue to be depleted and these nonconventional ones fail to keep up—there will be a permanent decline in supply.
In spite of these warning signs, most of today's supply chains are still predicated upon and designed for cheap oil. Oil still moves 95 percent of the world's freight, and there are no viable substitutes for use in transportation available now or in the immediate future. In short, oil is still the "master resource" that impacts every cost in the supply chain.
Oil prices will almost certainly continue to rise, especially since 75 percent of the proven world oil reserves lies in the hands of the Organization of Petroleum Exporting Countries (OPEC). Most of OPEC's members are located in the Middle East and North Africa—a region awash in political turmoil and in some places civil war. The only constraint on oil price increases and demand, in my view, would be another worldwide recession or depression, and even that would be short-lived until growth resumes.
Occasionally, courageous supply chain leaders invite me to speak to their senior managers about the end of cheap oil and the implications for their supply chains. The senior managers are attentive and interested. The questions are thoughtful and concerned. But I have yet to see anyone but the supply chain leader exhibit a real sense of urgency. The others still seem to believe that oil-price spikes are temporary or that minor tweaks and adjustments will allow "business as usual" to continue.
These experiences have shown me just how hard it is for supply chain professionals to get senior management's attention, and they have left me wondering: What will it take to finally wake people up to the fact that we are not talking about minor tweaks here and there? How can we make them see that the only solution is to massively decrease the amount of oil used? And how can we finally convince senior management that many supply chains will soon be obsolete?
Barely enough
The world's demand for oil is growing strong and shows no sign of slowing. The U. S. Department of Energy (DOE) and the Interna tional Energy Agency (IEA) expect daily global oil consumption to reach 88 million barrels in 2011, an increase of more than two million barrels from the first quarter of 2010.
Do we have enough to supply that demand? In July 2008, when oil prices hit US $147 a barrel, the world was producing 87 million barrels per day, the highest production ever. Every oilfield in the world that could produce was producing. At the time, some experts estimated that Saudi Arabia had about one million barrels per day in spare capacity, but that was all. Based on that assessment, in mid-2008 the world was capable of producing 88 million barrels per day.
During the Great Recession of 2009-2010, demand declined to between 84 and 86 million barrels a day. What happened to supply during that time? My analysis shows that new oil flows in 2009 and 2010 were slightly less than the estimated 5-percent depletion in currently producing fields. Most of the new flows came from the more expensive, nonconventional sources mentioned above. By my calculations, maximum world production capacity for 2011 is around 88 million barrels a day—just about equal to the level of demand forecast by the DOE and IEA.
Has Saudi production peaked?
Earlier this year, there was widespread speculation that Saudi Arabia had spare capacity of between 3 and 5 million barrels per day, enough to give the world a comfortable cushion. However, when Libya's 1.2 million barrels a day went offline in March, the Saudis did not make up the difference, and prices jumped 20 percent in a few weeks.
Saudi Arabia has always been a good supplier and cognizant of its role as a swing producer when it comes to disciplining production and price. However, I am not convinced they have much, if any, spare capacity—or if they do, that they are willing and able to use it. What's changed is that Saudi Arabia's domestic demand has increased. The country now has a larger population than California and is the largest oil-consuming nation in the Middle East. Internal oil consumption is up 50 percent since 2000. They now have less to export.
Jeffrey Brown, an outstanding oil analyst who writes for The Oil Drum website (www.theoildrum.com), has focused on this issue. His analysis shows that in 2005, when average world oil prices were US $57 a barrel, Saudi Arabia exported 9.1 million barrels a day. In 2010, when average prices were US $79 a barrel, exports to the rest of the world dropped to 7.4 million barrels a day. Prices were higher, yet Saudi Arabia seemed to have less oil available to export—not a good sign for world supply.
I have long maintained that when Saudi Arabia's production peaks, world oil production peaks. Although we don't know yet whether that is the case, the decline in Saudi exports could be an early warning sign that this has happened.
In spite of that reduction in net exports, Saudi Arabia still accounts for 17 percent of the world's oil exports and provides the oil for 8 percent of the world's daily usage. Any disruption to Saudi Arabia's oil flows could therefore lead to a rapid and severe oil-price shock and an immediate, worldwide "liquid fuel emergency."
For Saudi Arabia, the recent political upheaval during the "Arab Spring" is cause for concern. At every point of the compass, the country is surrounded by revolt, revolution, chaos, and war. To relieve internal pressure and prevent similar chaos from occurring in its own country, the Saudi government announced that it would distribute US $130 billion in social spending over the next decade. Externally, we can expect the Saudis to bail out several of its neighbors, including Egypt, Syria, and Yemen. This situation— unrest throughout the Middle East and spending to alleviate discord—keeps the pressure on the Saudis to keep both prices and production high.
Even if Saudi Arabia is able to come through this period of unrest with production intact, the situation is so fragile that the loss of production from even a minor producer like Syria (500,000 barrels per day), Yemen (200,000 barrels per day), or Sudan (500,000 barrels per day) will roil oil markets.
No more slack
Clearly the system has no slack, and 2011 could be the year when demand starts to outstrip supply. The knee-jerk price decline caused by the recent release of 60 million barrels (or about 17 hours of world consumption) from strategic reserves, including 30 million from the United States, quickly played out. If the world economy does require 88 million barrels a day, shortages will begin to show up in some parts of the world. Before the end of 2013, expect diesel fuel prices to exceed US $6.50, no matter what happens geopolitically. If events in the Middle East and especially Saudi Arabia deteriorate, then the price run-up will happen faster, and shortages will occur sooner and be more widespread and severe.
We are now entering the Danger Zone. A price of $6.50 a gallon for diesel fuel and worldwide oil shortages should bring the reality of Peak Oil home. It will finally dawn on people in a visceral way that the "Age of Cheap Oil" is really over. The only answers to this crisis will be improved efficiencies and better use of resources. Business as usual will end. Governments must intervene, and the world will never be the same.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.