This time last year, the economic outlook was bleak and getting bleaker. Presently, things are better and seem to be fairly steadily (albeit not rapidly) improving. What does this mean for buyers of transportation services now and over the longer term?
The cost of buying transportation capacity and shipping product in every mode will continue to increase, albeit with periodic "adjustments" along the way. In part this will be due to rising costs (notably labor and fuel), a reduction of excess capacity, and, simply, carriers' ability to bump up rates from the low points they reached during the past 18 to 24 months.
Article Figures
[Figure 1] Annual productivity index for the U.S. rail industryEnlarge this image
Within this general trend, railroads and their customers are facing a unique set of challenges related to capacity constraints. By gaining some historical perspective on these issues, shippers will not only better understand what's going on but also develop strategies to deal with market realities. Frankly, this is not nearly as simple as saying "Just regulate rail rates so they can't take advantage of us"—even though some seem to think it is.
From Staggers to the recession
Part of the challenge for buyers is dealing with the legacy of the Staggers Act in 1980, which deregulated certain commercial aspects of the railroad industry. Since the passage of that law, rail rates generally have fallen significantly—even as the carrier landscape consolidated to the "Big 6" we have in North America today. This also happened to rates in other modes that were deregulated. That means for 30 years, with few exceptions, capable supply chain managers at well-run organizations were able to cut their transportation costs in virtually all modes. From the railroads' perspective, that was okay because during that same period, productivity—driven by smaller crews, bigger locomotives and cars, longer trains, and more automation—reached its highest point in history. And, for the first time since the end of the World War II era, railroads' earnings approached and in some cases actually met their cost of capital. This improvement attracted a more robust infusion of capital and led to an unprecedented level of investment in infrastructure as well as in new locomotive technology and larger-capacity rolling stock.
This was all very good news until the productivity curves began flatlining in 2000 and then declining in 2006. (See Figure 1.) At the same time, the Class 1 railroads' networks began experiencing congestion, and service suffered.
In an effort to regain margin, railroads raised some rates (in general, only "slightly," according to the U.S. Government Accountability Office) beginning in about 2001.1 But the result was that shippers ended up paying more money for service that wasn't as good as what they'd received in the past. Meanwhile, railroads were faced with having to make much-needed and very large-scale investments, mostly in infrastructure improvement and capacity expansion.
But the long-term issues of capacity expansion and infrastructure improvement were shunted aside by the 2008-2009 recession. Because of the drop in economic activity, freight volumes declined, which led to more fluid networks and improvements in service quality. As a result, it became easier to forget the looming capacity problem. But this is only a temporary reprieve. As freight volumes return and continue to grow, the rail network will again become strained unless two things happen: the railroads expand capacity, and they continue to improve their operating efficiency.
A map prepared for the Association of American Railroads shows what the rail network would look like in 2035 if capacity has not been added, and it's not a pretty picture. Major portions of the network—particularly in the middle of the country—are predicted to have reached or exceeded capacity. If you combine that picture with what the highway infrastructure is predicted to look like at that point, the whole view becomes even more distressing for those who are tasked with moving product (or people).
The bottom line is that building and maintaining an effective national transportation network with sufficient capacity will require immense infusions of capital from both the public and private sectors. Best estimates put the rail capital shortfall (what's needed versus what the carriers expect to generate from earnings) at about US $39 billion. That figure, however, does not reflect the predicted $12?15 billion required to meet the federally mandated Positive Train Control initiative that's designed to prevent collisions.
Start now
As a shipper, why should you care about the future of railroad infrastructure? Because more money is needed, and it basically will have to come, in some ratio, from two places: increasing revenue (rates) and decreasing costs (making operations more efficient). The only other sources are investment capital, which is only attracted by strong growth and returns, and public funding, which comes from a well that already serves many other constituents.
The railroads are adept at minimizing cost and maximizing efficiency. But their ability to wring out sizeable additional productivity gains is diminishing because they have already made most of the easy-toachieve improvements. This does not mean that new ways to boost productivity won't be uncovered. New technology (such as electronic braking, flexible blocks, enterprise asset management for linear and rolling assets, and integrated information technology platforms) may open a new frontier in productivity, but timing will be a factor.
The sum of all this is that rates across all modes will rise, as will the total cost of shipping cargo (rates plus fuel and accessorial charges). The question is, how much and when? There will be some fluctuation, but the overall trend will inexorably be upward.
This may sound like it's too far in the future to be of practical use now. But I would argue that the best long-term strategies incorporate tactics for dealing with these broader, more complex issues, and achieving that takes time, strategic thinking, and discipline. Successfully serving customers while confronting some very challenging conditions in the future will require vision and planning that begins today.
You can take steps in the short run to begin this process by focusing proper and rigorous scrutiny on your existing and anticipated supply chain network, and then developing plans to execute an integrated, multimodal strategy that strives to account for the changes you foresee.
History can be instructive if we pay attention. In the 1960s a vice president of the then-bankrupt New Haven Railroad boldly stated, "We have vast problems and only 'half-vast' solutions." This approach will not suffice in the future. And procrastinating is not a good option.
Endnote: 1. "United States Government Accountability Office Report GAO-07-94," October 2006.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.